Doors standardization in the industry has
been very high voice . The
upcoming December 1 this year, the full implementation of the Chinese wood
windows and doors industry 's first national standards - "wood doors
" GB/T29498-2013, wood industry will undoubtedly further promote the
standardization process .
However,
some industry insiders told reporters , as China's housing industry promotion
and doors industry technology continues to progress , standardized production
of wooden doors is increasingly becoming a trend , but mainly in the custom
door market environment, from the full implementation of policies to , may also need a long transition period .
stone coated metal roofing tile Customized dominant
Although
the industry has always been the voice on the doors of standardization
constantly, but it is undeniable that our industry is still in custom wooden
stage , wooden 70% to 80 % are factory customization.
It
is understood that the basic process is the custom doors : Customers first
select the door style, texture, color , and then talk about the price and
businessmen , on a good price point of sale by the door staff to the site field
measurements , the amount will be finished dimensions doors styles, sizes reported to door
manufacturing plant , began to enter the doors of the production chain .
"It
is because of the doors of businesses to accept orders for custom multi-
business -based, so the scale of production is often limited to a certain area
, it is difficult to form large -scale wooden doors ." One door in this
industry observer told reporters .
According to the
Chinese door industry research report shows that as of the end of 2011 ,
Chinese door industry production companies have more than 11,000 . Among them, mostly small
businesses , often cottage , poorly equipped, poorly managed , and the lack of
independent innovation and intellectual property.
In
view of this , there are also views that the domestic wood industry is still
not copy the experience of Europe and the doors of businesses , because
large-scale production caused by pressure on the stock , will increase SME
funding chain risk.
stone coated metal roofing tile Standardization is the trend
However, the customized
production obviously can not meet the further development of wood industry .
"Custom
doors like a tailored , long period, production of small, a serious impediment
to industrial upgrading and wooden product standardization within the industry
is already a serious problem ." China Forest Products Industry
Association, the relevant responsible person said .
Customized
to specific production line , according to industry calculations, if I can not
standardized doors , an annual production capacity of 10,000 sets of doors
production line, can only produce about 4,000 sets of doors .
With
the housing industry progresses, wooden products, consumer technology, quality
standards and other requirements continue to increase , coupled with the
domestic wood production enterprises expanding degree of the scale ,
standardization doors have become the trend of production and consumption . China
Real Estate Research Association vice president Tongyue Zhong said that the
Chinese market is custom doors by the standard model , capacity and other
aspects of limitations, have not been able to achieve industrialization ,
large-scale , in order to adapt to market development , China wooden door
industry urgent need to achieve standardization, scale
.
And the "
wood windows and doors " introduction of national standards , will
undoubtedly further promote the wood industry towards a more standardized
production of road . It
is understood that the promulgation of the " wooden doors and windows
," the national standard, mainly for the industrial production. "From the
content point of view , this new GB mainly for the doors of businesses ,
large-scale , standardized production will be the future direction of the wood
industry ." Industry analysts pointed out .
Upstream of the construction industry with the
need to
Doors introduction of national
standards , undoubtedly laid the wood industry bigger and stronger foundation .
"
Doors manufacturers are from tailored ' tailor ' transformed into large-scale
production of the modern enterprise ." China Timber Circulation Association
Professional Committee Chairman Zhang Guolin doors also pointed out that if the
size is not uniform architectural openings bottlenecks have been broken , then
the wood industry will actually achieve rapid
development.
China
Forestry Industry Association Working Committee Wu Shengfu doors also said that
as part of a trade before the doors of a cottage , there is no standard
problem, but now industrial production doors , began to highlight this issue ,
" building standards and doors openings standard double doors exacerbated by lack of
industrialization of the difficulty . "
"Full
implementation of standardized production of wooden doors is not currently
practical , because each customer's door opening is not based on a unified
standard design , unless the housing industry really widely practiced ."
An engaged doors sales industry for many years , said the new national standard
doors smoothly performed
mainly lies in the construction industry and the impact on the real
implementation of standards downstream convenience.
However, the market has a
standardized production of new doors . In
the South Third Ring Road in Beijing , a store specializing in wooden doors ,
wooden doors for many years engaged in the sales boss told reporters ,
construction has gradually become standardized interior doors , and generally
have a fixed size , sold his shop is 90 cm wide doors standard doors .
According to statistics , China's annual
completion of Fenestration area are more than 15 million square meters stone
coated steel roofing tile, commodity standard , the variety is also
increasing , and continuously improve quality , skill levels gradually
strengthened , we should say to the construction industry Fenestration industry
has brought a new meteorological .
Recalling
the conduct of aluminum curtain walls and windows , difficult to find, first of
all, aluminum curtain wall aluminum and aluminum kneading is actually an
extension of commodity products , present the majority of the aluminum plant
directly into the sphere of production of aluminum curtain walls and windows , after the phasing out of the mall , part
of the company to become the main production of aluminum curtain walls and
windows .
Second,
with the depth of the construction division of labor to carry out decoration ,
from the construction industry, metal processing industry, specializing in
parting out the production of aluminum curtain walls and windows of the
professional company , to become the main force in industry . These companies
cover aluminum curtain walls skills development , design , manufacture and
installation of the entire process , from the largely extends directly to the
construction of the construction field .
Third , part of the
glass production , processing companies have also entered the aluminum curtain
walls and windows of the industry. While a considerable number of "
storefront factory" active in the aluminum curtain walls and windows of
the mall. Because
such small-scale processing plants , processing skills , of varying quality ,
construction and installation of the level is not high, the whole industry has
brought a certain impact. However,
because of its operating flexibility, able to turn into shopping malls
supplement exist.
stone
coated steel roofing tile Experts pointed out that , since the entire mall aluminum curtain wall
industry supply and demand , the quality is good or bad , skill levels, so
depending on price fluctuations before the three types of companies , and thus
, from a macro perspective, the current domestic primary aluminum curtain wall
industry has the following characteristics .
( A ) occupational sophisticated and
ever- intensifying competition . Compared
to other industrial kneading profile products concerned, because the standard
aluminum curtain walls and windows more fixed , but the accuracy and strength
requirements are not particularly high, aluminum processing plant profiles
kneading skills already quite sophisticated, commodity differences gradually
reduced, resulting competition abnormal intense. From the past two years, aluminum
plant capacity to see the device's overall vacancy rates are in the 40% to 50%.
(
Two ) because aluminum curtain walls bulky commodities , commodity
characteristics of the process of forming long , plus transportation costs, the
impact of tariffs , aluminum curtain wall malls simply a case of regional
shopping malls, the company's business and domestic goods is more than 90% the domestic -oriented shopping malls ,
shopping centers will become in the future to carry out international space .
(
Three ) the specific circumstances from an industrial chain can be seen on the
aluminum curtain walls and windows in the downstream industry association is
more pure , completely dependent on the rise and fall of industrial
construction industry, the shopping malls operated essentially concentrated in
specific risk downstream industries. Thus, the domestic manufacturers in the
construction industry to establish an extensive mall marketing channel is most
important. In addition,
the aluminum industry ( aluminum , aluminum ) , glass industry will be carried
out directly restricts production costs . Thus
the entire production run considerable risk concentration .
( Four ) goods carried relatively few
restrictions . From
metal products industries, the aluminum curtain walls are the ultimate consumer
, unlike commodity parts or accessories, standards set by the customer ;
aluminum curtain wall company only needs to know the quality of life of
consumers' potential needs , we can for aluminum doors and windows curtain
walls structures ,
accessories or making the research and development , which can create many new
improved form or aluminum curtain wall windows . Thus commodities and innovation
skills areas in aluminum curtain wall a lot of space , but also the focus of
competition .
( Five ) foreign aluminum curtain
wall manufacturers have long joined the race. Because
aluminum kneading industrial mall very early joined the international
competition , while standardized curtain wall is introduced from abroad in
recent years, the construction industry in our country flourished, many foreign
trade are strong competitors have entered the Chinese market, so that the
domestic mall more
sophisticated , to the entire industry has brought new skills and management
model , which further improve the mall is very useful .
( Six ) with the Occupational
contest seriously , Loaning amazing , receivables big hurt to carry out . Although
the construction sector Qiandingwanzhu , Loaning allowed , not allowed to
default , but because of commercial competition stringent financing system is
not perfect , the company's strength is relatively small , only " aware of
the tiger , migraine on a difficult path ," the company carried out by compromised. Successful
financing, improve the company's shopping centers can be relatively contest
force . In addition , the
mall disorderly competition is quite fierce , so that the whole industrial
management level is not improved .
Experts
pointed out that , according to the countries planning , the construction
industry has become quite a long period of hot consumer and economic growth
point for China's aluminum curtain walls occupation carried out to provide a
broad mall.
If you look closely , you will find more
and more doors industry brand began to try in different modes gallop stone
coated metal roofing tile market ; rather have a temporary situation
on the market distribution model , and gradually showing its weaknesses .
Traditional distribution
links and more costly wood industry currently uses almost all dealers mode. Generally
followed the same pattern , the local business agent or distributor of a brand
, stationed in a store , distributor or dealer outlets to the store to pay rent
and other fees.
Insiders
said that dealers mode in addition to the production companies expand sales
channels , but also timely feedback of market related information, more
efficient, have some time to promote the rapid development of industry . But with today's industry
profits fell , dealers or agents bear the cost of increasing the old pattern
gradually reflect more disadvantage.
It is understood that 90% of the
wood industry manufacturers are taking dealer mode. However, there are many dealers feel
that the brand is not your own , is "to others her son ." Prior industry is profiteering
era, driven by the interests , there are still a lot of people are willing to
" wedding dress for others ." As the industry into the era of small profits ,
some dealers also heart intended to retire .
Under the weight of the
high-cost , domestic enterprises have to integrate resources , "
self-built channels ." In this regard
, the Nobel tile most right to speak . Nobel
tiles take years to set up branches in major cities a combination of direct and
distribution , according to industry analysts , Direct mode after all channels
of a high-cost era of enterprise development. "Factory to
shop channel , local enterprises are mainly doing maintenance and service , and
perhaps this is a healthier way ." Operated for many years in the
industry, said Mr. Shen . "Factory set up branch offices
, pricing power in the hands of manufacturers to grasp , just close to the
current mode of operation of the appliance .
Today, the doors of businesses have
" shock ." According
to incomplete statistics , Hei Bao dream , TATA doors , Dekor other famous
brands have begun to test the water commerce .
In
TATA doors , for example, the enterprise of a product "to move " up
sales online shopping mall , at the same time more than 800 stores nationwide
network area also opened , allowing the owners to enjoy from the reservation ,
payment to a real one-stop service services.
Two
years ago, local pine furniture leader " hi dream treasure" long
"sea ", the Xiamen area manager , said online sales more than 30%
annual growth rate .
With the
rapid development of Internet , consumer attitudes and the way is undergoing a
huge transformation , stone coated steel
roofing tile online shopping become
their shopping in another way . To
some extent , the doors of industry wading commerce " is Me ."
It is reported that the State announced that 10 million units of affordable housing and shantytowns market.
Countries to develop affordable housing, affordable housing will account for the expected future market share of 50%.
For the protection of housing
construction, stone enterprise initiative
may not be very high, which is currently under the constraints of
the situation of consumption levels
because economic laws determine the profitability of the enterprise. Currently CHINA
MANUFACTURED STONE VENEER
industry is mainly focused on high-end real
estate projects, affordable
housing market is not too much
input, partly because of the particularity
of the stone industry, stone house
building is reflected in the
grade, on the other hand, economic
laws restricted the enterprise
the affordable housing market expansion, if in order to reduce the cost of affordable housing projects in the use of
low-grade stone products, might
as well not.
But as people's living standards and
incomes rise, luxury becomes necessity, the affordable housing
market, the consumption power of the CHINA MANUFACTURED
STONE VENEER was unstoppable in the first quarter
market data also proved
this point to protect the housing
market has the potential spending
power of the stone .
According to official statistics,
the stone used in the main market is the
use of the building, and with the process of urbanization in China will continue to increase. As people's income and consumption levels
increase, the stone will become luxury goods from
the necessities of life, the
pursuit of consumption upgrade
is a trend. Affordable housing market spending power of
the stone is irresistible, in the
first quarter market data also
proved this point to protect the housing market has the potential spending power of the stone.
Stone integrated into the engineering
market vendors
CHINA
STONE VENEER Stone is the main
architectural construction materials, long , stone industry of large
enterprises, and Lake, in the sea, Vanke and other large real estate developers
to establish a stable strategic cooperative relations. Currently, the project
appeared on the market in the stone a new force , a number of stone material
processing enterprises transformed into integrated supplier . They use their
position in the industry and familiarity , organized a group of strong
production capacity of SMEs for real estate projects do stone supply.
In the engineering market ,
integrators of industrial systematic refinement of the product. From the windows and doors to the smart home,
the system integrators to provide services . Adjustment in the market and self-
transformation process, the integrator makes the emergence of developers and
companies have benefited from the stone .
Zou
president stressed , stone conservation is an important part of the project ,
has been used to increase holdings of stone , stone conservation, which means
there is a great market. However, the current
stone conservation are still not familiar with the concept of need -related
associations and stone business in real estate development and construction
companies increased promotional efforts .
Stone integrated into the engineering market
vendors
CHINA
STONE VENEER Stone is the main
architectural construction materials, long , stone industry of large
enterprises, and Lake, in the sea, Vanke and other large real estate developers
to establish a stable strategic cooperative relations. Currently, the project
appeared on the market in the stone a new force , a number of stone material
processing enterprises transformed into integrated supplier . They use their
position in the industry and familiarity , organized a group of strong
production capacity of SMEs for real estate projects do stone supply.
In the engineering market ,
integrators of industrial systematic refinement of the product. From the windows and doors to the smart home,
the system integrators to provide services . Adjustment in the market and self-
transformation process, the integrator makes the emergence of developers and
companies have benefited from the stone .
Zou
president stressed , stone conservation is an important part of the project ,
has been used to increase holdings of stone , stone conservation, which means
there is a great market. However, the current
stone conservation are still not familiar with the concept of need -related
associations and stone business in real estate development and construction
companies increased promotional efforts .
Statistics show that the real estate market
inflection point, some cities prices decline, real estate control policy
effects appear. Next
year countries still will not relax the regulation of the real estate industry
, the majority of the city will continue to enforce restriction policy . Experts
said that although the impact of structural adjustment by the estate , in 2013
the development of stone industry situation is still good, but the first half
of next year may be more difficult , stone industrial enterprises will make
adjustments to respond to market changes.
CHINA MANUFACTURED STONE VENEER Use of high-end projects fell stone
From the
statistical data, the stone industry is still optimistic , production and sales
are growing , profits are growing , and the increase is not small. Enterprises above designated
size industrial added value increased by more than 10% sales growth and profit
growth in more than 30% . But
from the second quarter began , stone downward trend in production and
operation . Although the increase
compared to last year , but the growth rate slowed down month by month .
With
the real estate control policies frequently introduced , a second-tier cities
housing turnover plummeted , especially in such high-end villa property market
has shrunk , the stone industry have an impact, but not significantly in terms
of performance and display . 2013
stone industry 's overall production and operation situation has improved
compared to last year , but with the changes in the market , some companies
feel the pressure of the market , especially the marble processing enterprises
greater pressure.
Stone
in the relatively high-end products , mainly used in high-end projects indoor
and outdoor decoration , because high-end projects in the regulation after
being compressed , reduced demand for marble . And mostly for roads, squares , roads along the
granite market is better.
Municipal engineering and foreign markets
is also a major stone market. With the accelerated process of
urbanization , municipal engineering as stone companies achieved good operating
results this year, one of the reasons . Airports, subways and
other projects have a lot of demand on the stone , a high-end real estate
projects growth point in the future will also become an important market for
the stone industry . Foreign
market has a huge demand for stone , by the impact of the international
economic situation this year , export volume increased.
In addition, the home improvement
market will also become CHINA STONE VENEER business transformation battlefield. Before the huge demand for real
estate projects , stone supply is relatively saturated , without regard to the
home improvement market. Transition in the market ,
companies began digging stone home improvement market potential to make
relatively high-end products into the homes of ordinary people .
Statistics show
that the real estate market inflection point, some cities prices decline, real
estate control policy effects appear. Next year countries still will not
relax the regulation of the real estate industry , the majority of the city
will continue to enforce restriction policy . China
Stone Association, Zou Chuansheng said that although affected by the real
estate restructuring , in 2013 the development of stone industry situation is
still good, but the first half of next year may be more difficult , stone
industrial enterprises will make adjustments to respond to market changes.
Usher in the stone industry consolidation period
Hot real estate market
a few years time , stone companies competing to enter the real estate market ,
and therefore profits. But
in today's high-end projects to reduce demand relative reduction when the
situation facing stone enterprises differ . Large stone enterprises and
domestic famous brand enterprises reached a strategic cooperation partnership
makes them fixed this year's performance and stability. Relatively difficult situation of SMEs
, reduced orders so that these companies have to reduce the scale of
production. Zou president, said
changes in the market bred engineering stone industry consolidation
opportunities.
Stone companies are actively looking for a
way out. Some companies are
fighting for market, receive financial support to expand the size of the
company . Technological
innovation, industrial upgrading, offsite become the main direction of business
transformation . First, change
the past, extensive stone business of production, increase production levels at
the same time , but also to raise the level of equipment , environmental
standards , the comprehensive utilization of mineral resources . Second,
with the accelerated process of urbanization , the country 's huge demand for
stone , a number of companies began to develop in different places , stone
industry emerged from east to west , from south to north trend. Stone industry in
the southeast coastal areas as the main production distribution base , began to
Bohai Rim, the Yangtze River and Southwest regional development hubs for easy
national layout .
Thirdly, companies began to tap
the potential of Jiazhuang Ye , to fill gaps in the market . Home improvement market space ,
the current stone in the country about 400 million square meters sales, but
sales of nearly 8 billion square meters tiles . Stone wishing to enter the
home improvement market, to achieve standardized on the product ,
standardization, implementation of experiential marketing , so that consumers
can be directly selection .
