2013年11月9日星期六

Focus international tile tile industry market trends for the 2014 Pathfinder



 

Ceramics exhibition from abroad look ceramic tiles popular trends, companies focus on the development of varieties of new products , color combinations , textures and innovative changes in specifications , applications and combinations. Rigorous design ideas , personality, and differentiation. Their leading products embody deep levels and heritage, by design leads the world of ceramics wind. Almost every one foreign enterprise has its own design philosophy and design style, the product reflects a strong differentiation between different enterprises , products are seldom identical. There is not much foreign material aspects of the limitations , there are porcelain , ceramic , and glass , size changing , color colorful, endless stream of new products is becoming increasingly strong cultural and artistic atmosphere .

In contrast Chinese ceramics enterprises , whether it is product design or product development , mostly based on the boss's preferences, according stone coated metal roofing tile
color popular on the market products for imitation and simple design , too much emphasis on the product itself and marketing , while ignoring the product of the soul that is product design and innovation , to a certain extent, stifle the designer 's imagination , making it only the simple imitation and plagiarism. So out of the product , each between homogeneity serious, thousands of people side , read the first not want a second home. Not have their own design ideas , catch up with Italy, Spain ceramic power will always be an empty talk.



We are huge an ancient civilization and modern China , domestic enterprises actually have a more historical and cultural advantages , people do not always go to school , put their own content, exquisite thing manifested by design , by the national characteristics, China is characterized by tile
increase the added value .

Rewarding is to see the domestic ceramic industry has a " break restructuring" of composition thinking, adding more elements of fashion , so that consumers according to their preferences and needs , personalized geometry combinations.
It is said that from a single shape to " break restructuring" , is the ceramic industry a new revolution.

We all know that the original tiles representing the protagonist , because energy conservation have been included in the call out of its ranks , and slowly other glazed tiles, antique tiles slowly dominate the market. Tile design direction is still towards stylish, retro and natural original ecological direction.
Became popular large-size wood flooring , cabinets, decorative panels this year is still dazzle color faucet pop mashup style.

This popular two- glazed tile freedom to paving a new proposition. Whole body tiles can be wall integrally , consumers no longer need to distinguish between wall tiles, floor tiles concept , the same material can be arbitrary paving. In addition to regular square, rectangular tiles , the store also hexagonal and leaf -shaped and other shaped bricks . Consumers can use different sizes to mix and match tiles in floors, a personalized composition.
In recent years, paving tiles design more freely and to break the inherent rules, such as the newer high-quality brick paving on the wall , so that the formation of seamless coordination with the ground and comfort , but the cost is higher than ordinary wall .
The exhibition can be seen from the recent years , several large tile is showing a trend . First, imitation wood. Color, texture very realistic imitation , and in the space atmosphere which reflects the brick and wood interior , exterior , mosaic mix and applications, the overall performance of a space . Second, imitation stone . Imitation marble , imitation granite, now looks like God may also wish to do is , reflects the stone from stone worth noble qualities . Third, imitation leather . Mainly imitation leather, very realistic abroad from a show to make you feel the whole floor is a leather floor, which is a highly personalized popular products. Fourth, imitation silk . In particular silk matt , used in the bedroom inside, wallpaper effect. Fifth imitation metal . Foreign imitation metal glazed tile from a show began the transition to marketing , the market has begun mass production applications . With the rapid depletion of natural resources , market demand for the metal glazed tile will continue to increase , but domestic enterprises do not blindly follow . To learn other people do fine point to the correct design philosophy to guide, to come from behind in this area .
In addition Mosaic is a major feature and highlight the performance of the mosaic had been masters of some of the ads and posters , as well as some of the landmarks of the logo , so it is widely used.

Today, new building materials into the home market favorite. New energy-saving building materials mainly include new wall materials, chemical building materials, new insulation materials , building decoration materials.
" The development of new building materials industry can reduce energy consumption and waste generation traditional architecture , which is the development of low-carbon technologies , energy conservation the only way ."

New building materials , a recent hot is a thin porcelain . According to the news portal Foshan building materials , recently Foshan longest , widest nationwide , "greenest " city tunnel successfully opened , the tunnel decorative panels for the energy saving new plate - ceramic plate . Ceramic plate with short construction period , the installation application technology efficient, light , big , bright , performance, quality and other superior characteristics to obtain the majority of the people affirmed. Is also considered to be characteristic of Foshan ceramics industry base an important manifestation . As the leading edge of the ceramic industry products as new materials, new ceramic plates , its application also means that in the tunnel , walls and other high-end engineering decoration market to gain a foothold , it enamelled steel , cement board , etc., have started competing against , then it will into more projects, such as subway, etc. , but also very suitable for home environment everywhere . Ceramic plate from the " concept product " has become a hot product , become a new growth point , the building materials industry transformation and upgrading of enterprises and far-reaching significance . " 30 years ago, ceramic tile, porcelain after 30 years is " brick showing a strong trend of thin , is considered China Building Ceramics Industry "Decade of grinding sword " brewing out of the technological revolution, the building ceramics thickness of the unit from the " centimeter " reduced to a " millimeter ."
In the thinning trend , some visionary companies at the forefront .

Reduction in product marketing is a trend. Channels , terminals, brand building, expand marketing network continues to be the key to building ceramic product sales .
Nine are building network Xiaobian believe that with the ceramic industry overcapacity , the development of high-end products to enhance value-added products through brand power to achieve profitability, has become a large ceramic enterprises have to face reality .

Ceramic stores from around the country the development of the situation , stone coated steel roofing tile
brand gold higher quality stores stronger, more perfect service guarantee , the more obvious comparative advantage , its overall competitiveness , the stronger . Brand , chain , service-oriented stores has become the development trend of today .

In addition , the future will be a lot of ceramic enterprises will be looking for a breakthrough in e-commerce . Although the ceramic industry network marketing is still in preparation, but once getting anywhere channels will become traditional ceramic materials revolutionary force. For industry enterprises in the environment, regardless of the brand , the role of individual differences , or the role of networks and terminals one , quite worth studying.

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