Depth analysis: the doors of businesses in the competition last laugh

Business is war, in the case of extremely intense competition in the market, the marketing battle continues between the doors of businesses on the Bay. The facts tell us that only the marketing planning at the strategic position, the doors of businesses will stand out in the competition in the world waves only made great development, will promote the country's economic growth. In fact, the fundamental path for the operation of the doors of corporate marketing only two: One is of wooden corporate product strategy; second is the standardization of the doors of enterprise marketing management.stone coated steel roofing tile All marketing activities is nothing more than around two fundamental Path expansion.
The doors of the company's products strategy
The doors of the enterprise's product strategy consists of three levels. First, the competitiveness of products, product line combined mode, the core product promotion mode.
The competitiveness of products that white is the image of the product, one refers to the intrinsic quality of the product, is the image of the external packaging of the product; doors enterprises, especially small and medium-sized wooden doors, the doors of businesses can not achieve product innovation, follow-up and imitate on the line, this is the easiest and most effective; risk of innovation, first, because innovation itself contains a huge risk of uncertainty; innovation success can easily be large doors of businesses in the industry larger inputs submerged.
Product line combination of simple terms is "1 + N" mode, that is a core competitive products plus N with push mode; identify N 1-2 has become the core for the future potential products; product line matrix model is not suitable for China doors of businesses, especially small and medium-sized wooden doors, it can only be the multinational doors of businesses to dare to play mode.
Core product promotion mode only two: one is to rely on high-altitude bombardment of TV commercials, but only if you doors of businesses have the strength; second is the free tasting and consumer experience. Both a meaning, just different industries and products, saying that white is the product and consumers to communicate; doors of businesses all promotional activities such as advertising, terminal atmosphere, terminal sales, consumer promotions, etc. must be carried out around this; costs the lowest, while the effect is the best.
Product strategy is the core of the doors of corporate marketing, brand strategy is nothingness and empty, can only be attached to the product and survive without the promotion and success of the core product, brand destined to die without burial. This principle is very simple, serves decent product, consumers should recognize your product, you naturally have a brand; brand you go extension products, but consumers may not recognize your extension products; look around us doors enterprises and case, this is the iron law and logic. So the product is the supremacy of the skin, brand underground nothingness hair; Without the skin, hair adhere to!
The doors of enterprise marketing management planning
The standardization of the doors of enterprise marketing management including focus is two levels: First, the doors of enterprise marketing management process, the doors of the company's marketing team management; marketing based on market and service-oriented management processes must be simple and fast; aspects; refers to the feedback of market information, the purpose is to let the doors of businesses to grasp the market dynamics, quasi-step pulse of the market; second refers to the processing of market problems, to do a good job of dealers and end customers as well as consumers services; refers to corporate strategy and the rapid advance of the program, the purpose is to strengthen and enhance the rapid execution of marketing.
The core of the standardization of process management is to improve efficiency, enhance service, and operational cost savings. Doors of the company's marketing team to manage more modular, the doors size of the business and industry property management mode, to emphasize that the focus of this article; management is necessary to focus on results, but also process-oriented, results-based management incentive- Lord, can most effectively mobilize the team's potential to play a positive and team members; process and behavior management places the main system and punishment; emphasized that the employees basic work attitude and sense of responsibility. stone coated steel roofing tile
Marketing strategy needs to be arranged Enterprise Pilot standing market development point of thinking, looking to the future, preparing for a long-term business in order to have the last laugh in the competition.