Depth analysis doors of the market three "chronic illness"

With the improvement of the level of consumption, the increasingly high proportion of the wooden door decoration consumption. The development of wood industry is growing rapidly, but now the market is still facing brand awareness, prices were inflated, incomplete identification, the market still needs to further standardize the the consumer environment urgent purification. stone coated metal roofing tile
With the improvement of the level of consumption, the increasingly high proportion of the wooden door decoration consumption. The development of wood industry is growing rapidly, but now the market is still facing brand awareness, prices were inflated, incomplete identification, the market still needs to further standardize the the consumer environment urgent purification.
Questions like these doors market, the reporter recently interviewed a number of industry professionals, Understanding and Analyzing the source of the problem of the industry.
Why brand awareness?
Reporter in an interview that a lot of doors of the brand with annual sales of billions of dollars, and its products and quality have also been recognized by the industry. A wooden door store manager that the wood industry is no shortage of brand. "A lot of famous brands in the industry, but consumers do not know it."
For today's situation, a wooden door brand manager, said, "compared to building materials and furniture industry, wood industry for many years behind. Doors sales summit of state from 2002 to 2008, the rise of a number of brands, but ignores the brand building and promotion. Although there are a number of manufacturers began to focus on and promote the brand, but the publicity is still limited to traditional marketing channels, communication efforts are still limited.
"There are many brands in the wood industry is just industry brand, not into the ranks of the people brand a wooden door store, general manager of the view that, to become the brand of the people" requires not only strength, but also requires extensive terminal network. It was also argued that over the years, the doors of the brand missing is a powerful platform. stone coated steel roofing tile
He also believes that the wood industry brand consciousness and consumer awareness. He explained that once the degree of attention of the consumer brand, style, material, services conducted a survey, the results show that many consumers focus on style, followed by post-service, and finally the material, energy-saving, not the brand What is the concept, "but he also believes that in the future, along with the growth of the doors of the brand, the consumer brand awareness will be enhanced. "This is also the development trend."