2013年6月9日星期日

Ceramic tile industry high-end market prospects


In recent years, can be described as intensified competition in the ceramic tile industry, because the cost of production increases, the industry reshuffle intensifies, the strength of those who have strong get weaker trend. Some low value-added, profit margins smaller enterprises have been eliminated, and the brand companies are through efforts to improve product technology content, increase innovation, cultivate independent brands and other measures to achieve sustainable development. Manufactured Stone Veneer

In recent years with the rise in oil prices and raw materials, some low-end manufacturing enterprises have gradually been eliminated, with the low-end market saturation, high-end market demonstrated its tremendous business opportunities, the brand companies are accelerating the development of high-end products, to seize the high-end market, future prospects are very bright. Tile in the home decoration materials are trend-setting fashion. Our tile product varieties and large quantities, good quality, high-middle and low product range, great choice and affordable, many countries and regions in the world are very popular Chinese tile products.

Recently, because of the increase in the cost of production, the development of the domestic tile market had a profound impact, in order to grab market share, special tiles everywhere, under the banner of the name of large building materials market. However, raw material and oil prices gave the ceramic tile industry of pressure, so that the original price may be low cost products that can no longer withstand the pressure, especially some small profit margins low-end products, are at a loss and offset The sales, the industry reshuffle gradually increased, a number of low value-added, profit margins smaller enterprises have been eliminated, and the brand has become increasingly focused businesses.

Currently tile low-end market has been becoming saturated, but the high-end tile behind it has a huge market opportunity. A few years ago a similar crazy price war strategy, so many varieties of tiles almost no benefit at all. Some high-end brand products because of the difficulty of imitation has successfully combined high shaping its own brand, other businesses and products is difficult to "clone", profit margins relatively okay. So now both brands, or emerging brands, both in efforts to develop a number of new high-end products, tile design towards stylish, retro and original natural ecological development, momentum, new products are emerging, more and more toward the high-end product quality . Manufactured Stone Veneer

Now Chinese tile companies targeting the high-end market, emphasizing the adjustment of product structure and increase value-added products, while also taking into account the overall interests of the industry, vigorously develop some new high-end products, and gradually move closer to the high-end market.

1 条评论:

  1. This is one of the most important blogs that I have seen, keep it up!tile market growth




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