2013年6月9日星期日

Imported tile market thriving veteran reveal the secret


In recent years, the escalating level of demand for consumer, imported high-grade ceramic tile brand products attractive gradually. In about 10% of the overall market tile high-end areas, from Italy and Spain imported brands such as Laifen (REFIN), Ya Su Li (AMBIO-AZULEV), Della • Comcast (DELCONCA), Eddie Mays (EDIMAX ), CK, etc. occupy more than 85% of the absolute main. According to the Dongguan City, a building materials market researcher, said: "Most imported tile brand history over several decades, in the domestic market has a high reputation, good service and good from the start, to the maximum to meet specific consumer group demand, now dominated by imported tile brand high-end market is expanding. "Cultured Stone Veneer

Always concerned about the market situation for the dealers, how to distribute the imported tile brands stand out on the road to achieve the maximum benefit it? Recently, the reporter in-depth within the industry, from the ceramic industry associations, and industry veteran there learn, to understand Some little-known "distribution of the Road."

Imported tiles bear the brunt of brand awareness and reputation

From the "seller's market" into the "buyer's market" advantage of the brand with a good corporate image, quality of product quality to better access to consumers.

Tile brand sponsorship of international events to raise brand awareness

Markets have become more well-known brands are mostly imported tile products have obvious advantages, but some imported brands while entering earlier, but because of market research and analysis and inadequate attention has long been not well recognized by consumers; while others can Through in-depth and effective promotional strategy, visibility and reputation on thriving. As Mei Diqi introduced the world's second Italian Della visibility • Comcast (DEL CONCA) tiles. It tile quality of the product itself under the premise of high-end technology, and actively participate in international sports and cultural events, social activities sponsored undertakings, through active and effective brand communication strategy has won widespread recognition and reputation.

Imported ceramic tile good products but also for consumers, "flavor"

Dealer dealership tile products of course, to choose those affected by consumer preferences and satisfied with the product, and innovative design capabilities, products, the more likely the higher artistic level to meet consumer tastes advanced in this regard, the Italian tile brand's advantages are obvious. If Laifen (REFIN) tiles, from the 13's renowned internationally renowned designers, architects of the world pioneer tile design group (DTS), the popular neo-classical style home, with a line with modern simplicity with color preferences , creative and texture texture design, capture a large number of fashion, art and high-end lifestyle suitors respected.

Deep plowing can only prolific, a customer can also be shared league brand

Imported ceramic tile distribution in addition to the concern of the brand, the brand on the domestic market but also attach importance to the operation system. Imported ceramic tile brand to brand introduced the operation of the main square, the general strength of the relevant domestic industry system with excellent branding and product sales strategy of the brand into a more worthy dealers relying party. For example, in the ceramic tile industry roots in a long time, there is a huge market appeal and groundbreaking operating system Mei Diqi tile (VILLA MEDICI). It is with the introduction of several top Italian furniture, lighting, sanitary and other brands of Mei Diqi home, with wood from the overall domestic household brand "Plover" Investing established. Mei Diqi tiles, Mei Diqi home, Plover integration between the three systems, by tile dealers praise.

Consumers furniture, sanitary ware, tiles, doors, stairs, lighting is one of the many other needs. If the brand introduced in addition to the introduction of imported tile brand square itself there are a variety of home-related industries, and for ceramic tile dealers, you can share to more relevant customer resources, there are more advantages to furniture, home improvement and other consumers to join direct or tile products among potential target groups. In addition, each household each industry ties, can incorporate brand into square tile dealers own "big home" atmosphere, thereby massive and comprehensive product category to win a bigger market. In addition, tile distribution system throughout the home as a ring, but also enjoy the brand into the nearest side in the home design, ancillary services, and many other conveniences.Cultured Stone Veneer

High-end customers to import tile dealers "to new products, to be cheap"

In the market, dealers are faced with end consumers new, cost-effective direct request, imported ceramic tile brands have obvious advantages in these two areas. But in general the introduction of imported ceramic tile industry brand names in stock, increase sales model, prone behind the original manufacturers product styles, prices were inflated, inventory pressure and other issues. While introducing some imported brands, which allows the brand operators to become a true sense of imported tile brand branches. They communicate with the original manufacturer's speed faster product delivery strategies for a more optimized to get hold of the original brand manufacturers of new products, the price also maintained a real-time synchronization. Such as the above-mentioned Mei Diqi tile (VILLA MEDICI), which is equal to the Italian tile brand branch, and does not need to subordinate self dealer inventory, eliminate the dealers more worried about inventory problems.

The need for high-end products and service to match

Tile distribution process related services for dealers and consumers is critical, high-end tile dealer agent import brand products, but also the need to match the high-end positioning services to support. Brand manufacturers and operators the quality of services provided, directly related to the distribution of the long-term development. Some domestic brands imported tiles operators to provide high-quality products, they also provide dealers with Italian designer shop brings precision mapping training, photorealistic 3D , interior animation.

This series of high-end services for consumers in the domestic tile service which is rare, and the subsequent opening ceremony, new product promotion, brand promotion and other promotion planning uninterrupted service in the industry have obvious advantages.

2 条评论:

  1. Landmaark is the one stop solution for building materials and interior needs. It is the first of its kind in India.
    Imported tile dealers

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  2. Landmaark is the one stop solution for building materials and interior needs. It is the first of its kind in India. Imported tile dealers

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