Indoor environmental spawned a huge market demand for the current market "blowout"

Indoor environmental industry is an annual output value of 27%, 28% annual profit growth rate is expected to "Twelve Five" period industry will reach 100 billion yuan, becoming China's environmental protection industry in an emerging force. CHINA STONE VENEER
Reporters recently in Beijing, some appliance stores found that consumers concerned about air purifiers enthusiasm. It is understood that indoor environmental products market in recent years is almost a "blowout" situation. CHINA STONE VENEER
As frequent fog and haze, air quality has become the people most concerned about people's livelihood issues; Meanwhile, decoration and furniture caused by indoor pollution, but also go hand in hand with the urbanization process in China an important issue, gave birth to two factors superimposed car air purifier and indoor environmental industry, represented by the relevant market along with the door open. CHINA STONE VENEER
Spawned a huge market demand
"After the Beijing Olympics and Shanghai World Expo will be the test of our indoor environmental industry has been formed to indoor pollution supervision and inspection, air purifiers, fresh air switches, air purification materials, purification treatment houses and new low-carbon green decoration materials as one of the industry chain. "vehicle environment and the National Indoor Environmental Quality Supervision and Inspection Center Director Song Guangsheng said that at present, China's indoor environmental field of environmental protection industry has become a new industry, an annual growth rate of 27% of rapid development, is expected to" second Five-Year "period of total sales will reach 100 billion yuan, a huge market space. CHINA STONE VENEER
Indoor air purifier products is one of the key products of environmental protection industry. Commerce Department monitoring data show that from 2010 to 2012 the first three quarters, China's air purifier yearly retail sales, an increase from 11.4% to 14.7%, the future market almost equal 15% annual growth rate; Taobao monitoring data show that January 25, 2013 至 31 7 days, the air purifier turnover index surge 575.7 percent over last year. Throughout January, "PM2.5 air purifier" Search index 6402.6% MoM. CHINA STONE VENEER
PM2.5 caused extensive discussion to the air purification products business opportunities. In addition, according to health department survey, home improvements after 92% formaldehyde, objective reality but also the air purifier market demand increases rapidly. However, the air purifier in our home penetration rate is still less than 1%, while some developed countries has exceeded 34%. From the development trend, the next few years, air purifiers consumer body decoration from the crowd, high-grade office buildings, leisure facilities and high-income families have gradually shifted the elderly, infants living spaces and family of ordinary people. CHINA STONE VENEER
Into the brand competition stage
Insiders told reporters, air purifier industry average profit margin is currently higher than the general home appliances, up to about 30%, which is the number of companies involved in air purification line of business is an important reason. It is understood that in air purifier manufacturing enterprises has been increased to several hundred companies, since the end of last year, almost all air conditioning companies in the promotion of PM2.5 as a selling point to clear the air. CHINA MANUFACTURED STONE VENEER
Among this fast-growing field of industry, both old domestic air purification companies, such as Yadu, there are foreign brands, such as Sharp, Philips, etc., as well as air conditioning manufacturers, such as Gree, Haier, and more health products distributors, such as Amway. Emerging environmental companies emerged one after another, such as Qingdao River Hill diatom mud, love and other core environmental technology, environmental technology has also invested in Hefei Shure Super yuan to build an air purifier research and production base. CHINA MANUFACTURED STONE VENEER
China Household Electrical Appliances Association, said the Secretary-General Xu Dongsheng, "dependent stimulation of unexpected events, indoor environmental industry market has been fully opened." However, industry experts believe that the indoor environmental industry have entered into the period of rapid growth, especially with the current lack of influence of the brand and products. CHINA MANUFACTURED STONE VENEER
Experts pointed out that the current common indoor environmental slightly higher degree of product homogeneity, and high-end products such as air purifiers and other categories less, the market size is still small, the level of competition is relatively low. Reporters learned in the home appliance stores, consumers and 3,000 yuan to 1,000 yuan less than the price of air purifier products higher degree of concern, while more than 4,000 yuan price less attention. CHINA MANUFACTURED STONE VENEER
The country currently has more than 200 enterprises of air purifier is mainly concentrated in the "Yangtze River Delta" and "Pearl River Delta" region's SMEs, the homogenization of stiff competition, about to enter the era of brand competition. "Only for the local market, so that consumers buy branded products, in order to truly market-based, technology insufficient reserves of enterprises will fall behind." Beijing Yadu Science and Technology Co., Ltd. Vice President Chen Taiqiang analysts say. CHINA MANUFACTURED STONE VENEER
Development of the industry to be standardized
Since the surge in demand, air purifiers are numerous products on the market, the quality is uneven. The air purifier is a kind of "invisible" feature, plus some manufacturers hype, consumers are difficult to distinguish the pros and cons.
The past 10 years, the relevant departments and enterprises are struggling to regulate industrial development, in 2003 the implementation of the "indoor air quality standards" as the representative of a range of indoor and interior environmental standards, and a comprehensive index system for prevention and control of indoor air pollution is now relatively well; 2012 State Technological Invention Award obtain Ecological Environment Research Center of Chinese Academy of Sciences and Asia have jointly developed air purifiers formaldehyde and catalytic oxidation at room temperature sterilization technology and its indoor air purification equipment, hotel air purification solution, "integrated home" concepts, improve indoor air new technologies, new concepts are introduced frequently. CHINA MANUFACTURED STONE VENEER
"Compared to technology, air purification industry need new standards limit and guide." China Academy of Building Research Fellow Wang Zhichao raised.
In addition to updating standards and quality testing, post-service indoor environmental industry chain is also a big problem. "Late service requires standardized and institutionalized, in order to avoid air purification devices become idle furnishings and we hope in the new air system operation during air quality testing can also launch the appropriate standards to ensure a favorable environment after the arrival of the customer." With residential development business proposals. CHINA MANUFACTURED STONE VENEER
"With the indoor environmental pollution problems evolving industry standards need to constantly revise and improve, for a variety of purification techniques developed testing standards should be further explored." Song Guangsheng stressed that, at this stage, air purification products are also much like air conditioning , refrigerators and other household appliances as mature, the consumer market has yet to cultivate and expand.

by CHINA MANUFACTURED STONE VENEER