Wooden door industry usher in a new era under stress change channels

2012 is the world's economy continues before loading the line of the year. Overall, this year's world economic growth, but continued to run low. China's economic growth also declined, according to the National Bureau of Statistics released data show that the first three quarters of 2012, China's GDP growth rate gradually declined: 8.1% in the first quarter, the second quarter was 7.6% in the third quarter was 7.4%. From the first quarter of 2011 by 9.8%, the highest point to the 2012 third quarter low of 7.4%, GDP growth rate has been down for six consecutive quarters. CHINA MANUFACTURED STONE VENEER Wood industry in this environment, and coupled with state regulation of real estate brings short-term negative impact on the whole have been hit, most of the companies are caught in a decline in performance, or the performance of a slight increase, but the overall profit or slowdown. General decline in performance of large enterprises, small and medium enterprises closed down, dismantling large stores, reducing the effects of the show, dealers increasingly cautious phenomenon, indicating that Chinese wooden market began to stagnate or even shrink. CHINA MANUFACTURED STONE VENEER
This status quo is the wood industry ever encountered adversity, but also makes the industry, including manufacturers, distributors, and store owners are beginning to realize that Chinese wood industry has entered a new era, regardless of whether the industry prefer, regardless of the business is ready. CHINA MANUFACTURED STONE VENEER The impact of the whole industry oversupply is gradually highlighted in the case of a buyer's market-driven competition in the market situation has become more complex, the level is no longer a simple product and manufacturing capabilities competition, but involves a more comprehensive and multi- R & D, marketing, branding, communication, management and service competition between capacity and resources. CHINA MANUFACTURED STONE VENEER
Under usher in a new era of adversity
Years of unexpected rare international financial crisis, giving China a great impact on all walks of life. Since the first half of 2008, the first coastal exports, an increase of monthly decline, the situation worsened after entering in October, the international financial crisis spread rapidly from SMEs to large and medium enterprises, from the export sector spread to other sectors, from spread to the eastern coastal areas inland. CHINA MANUFACTURED STONE VENEER This makes a lot of companies to enter the market in the new century, in the first decade, are feeling anxious and stress. 2009, wood industry ushered in a brief season, it is only short-lived. From 2010 to 2012, the industry felt sad year for a year, the market year after year bleak. CHINA MANUFACTURED STONE VENEER
Poor people want change, companies in a difficult external environment, we can not sit still, in order to survive in the face of adversity, seeking development, we must think about how to change to adapt to changes in the external environment. CHINA MANUFACTURED STONE VENEER In 2012, Chinese enterprises began to enter the doors of a special period, and this period for every business or every enterprise employees are a rare opportunity and a challenge. CHINA MANUFACTURED STONE VENEER Throughout the industry, we find that, for large enterprise environments passively waiting to pick up by the positive response to the present, the market began to diversify channels, product innovation importance in enterprises, the service concept to a new level, a richer product style National industrial doors towards balanced development and so on. Though there are difficulties, but the whole industry has to bear in advance. CHINA MANUFACTURED STONE VENEER

New era of change channels
With industry experts believe that 2012 is the Chinese wood industry change channels first year, in this year, we can see that the sales channel before supermarkets to dominate a change to the rapid development of e-commerce, community Experience store in the country began to blossom, large enterprises maturing independent shop, custom doors swept the country, a large real estate agency to join the market competition, a large number of new models are emerging, although it is still in its infancy, or just started, but To be sure, through years of effort, we must make the forms constitute the entire industry is undergoing profound changes. CHINA MANUFACTURED STONE VENEER
Prior to this, our doors industry in the process of rapid development, and constantly undergoing new changes, from a seller's to a buyer's market, the range of products has become increasingly diverse. But little change in sales model can even say nothing changes, patterns quite simple, basically two forms, one is the hypermarkets "landlord" type of lease form, one is an independent shop forms.   CHINA MANUFACTURED STONE VENEER Hypermarkets low-level "landlord" form, along with the development of wood industry, posture expanding number of new stores continue to emerge, leading to a serious surplus stores, but in the operation and management of the market has stagnated, ignoring customer needs and spending habits the changes, although still the mainstream, but has been unable to meet the development needs of the industry. In 2012 many supermarkets quietly dismantling, new store investment difficulties, some of the high-end positioning of the large chain stores continue to lower investment criteria, in the past only a second-tier brands Investment Object-end stores, are now starting to accommodate the unknown new brand. We seem to see the "landlord" who's helpless and poor skills.

by CHINA MANUFACTURED STONE VENEER