2013年8月27日星期二

Wooden corporate product planning should grasp the relationship between products and markets

Products in the planning, often the first element you need to consider the relationship between products and markets. First need to consider the product's industry slave, identified industry boundaries. It can be understood that the overall capacity of the size of the product market.

In today's market, wooden doors, wooden main types of consumer wood doors, solid wood doors, reinforced doors, wooden products, which style is varied, and the price difference is also different, each of which corresponds to the doors of the corresponding type of consumer groups, doors enterprises in product planning should also be strictly in accordance with the actual market situation, a good grasp of the relationship between products and markets.

stone coated metal roofing tile Structural Analysis

Wooden structure of the market analysis, the main consideration market segmentation of different dimensions, such as from a product perspective to price, features, materials, quality and other distinction, or to divide the consumer's point of age, spending power, occupation, gender and so on. Market structure analysis, mainly a more accurate understanding of market segments, and thus more figurative analysis of different market segments demand characteristics affect the final overwrite the selected market segments, product design elements, pricing, forms, means of promotion.

stone coated metal roofing tile Regional characteristics

Doors of the market analysis products related to regional characteristics, such as product capacity in the regions, competition, regional acceptance, cultural characteristics and so on. In the knowledge of the regional market characteristics, the final product of the design elements, channel settings, coverage area, marketing and other aspects of impact.

Competition Status

Analysis of different product segments doors of the market's competitive status, concentration, competition means, such as different doors of the market for each product sales, market share in each market segment share situation, competition-oriented is cost leadership, differentiation, or other factors. Analysis of the competitive state of the market segments will ultimately affect the product into the market competitive strategy, design elements, marketing and other factors.

stone coated metal roofing tile Life Cycle

Analysis of different doors of the market segments in which the life cycle. Different life cycle will affect the rhythm of product into the market, promotion, marketing, product development cycle and other factors.

by stone coated metal roofing tile

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