Doors of corporate brand transformation boycott market price war

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Throughout the history of Chinese wooden door industry , in terms of equipment , technology and personnel point of view, or from the products, management , philosophy point of view, have gone through the initial introduction of foreign , domestic mimic early , absorb and process improvement and innovation. But the level of competition in the market, business model , because a considerable part of the history of domestic enterprises doors and objective environmental and other factors, is still in around the " price" as the core product level .

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The doors of businesses, is now also facing a lot of problems , development is not perfect, although the price war can receive short-term effect , however , is not a good way to solve the long-term development . From the long-term development perspective, the "price war" is not conducive to the sound development of the doors of the market, and the market potential of the brand will have a huge wooden door of room for growth .

In recent years , China's doors on industrial upgrading voice continued, the majority of the doors of the brand companies are ongoing transformation, in which a change in its core content is to get rid of relying on cheap labor , low consumption of large quantities of raw materials -based business model, and changed to the brand, the way they operate value-added services , thereby enhancing the overall industrial competitiveness. Doors industry only get rid of the shackles of a price war in order into the wider world .

Resist the market price war

At home, though with increasing corporate and consumer brand awareness, the majority of companies are not willing to see the doors of the price war , the production and sale of those minority low-cost, low-quality products , industry sources also holding boycotts , hoping create a fair, standardized operating environment .

However, because of the domestic enterprises are still quite a number of doors in transition , and did not realize the brand, standardized development , the doors of the enterprise market operators lack the core competitiveness , price becomes their only "weapon ." In the international market, as China wooden door industry started late , even though the doors of local brands have a strong position in the domestic and international market , but also just to stay its infancy, and even some stone coated steel roofing tile export rights are dependent on the import and export trade companies, product pricing, sales and marketing are controlled by others , for the overseas market and no voice in the EU market, especially so cheap these doors has become the holy grail of export enterprises . Domestic enterprises need doors to modern management , brand concept , Capital Holdings and other higher-level operational mode to target practice , get rid of the weak position in the domestic market.

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Sanitary electricity providers have lower risk of malpractice sale into online and offline

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Recently, consumers have reflected a set of online purchase assembling furniture and a toilet , but only provide distribution services businesses , not associated installation services, after receipt of the goods need to find someone to install , it takes a lot of time and effort. With double ended eleven , twelve double crazy promotional activities , the chaos of home building materials brands also pay a substantial answer. When we bring benefits while competing electricity suppliers mode , products, service sparked stone coated metal roofing tile consumer skepticism. As for the sanitary industry , whether it is online or offline , "sale " are affecting the development of enterprises.

Frequent bathroom market sale problems

Service difficult, more difficult to do business service bathroom . In recent years it broke a lot of well-known brand bathroom or unresponsive because the service was not properly handle complaints from consumers , the media exposure.

Sanitary electricity providers have lower risk of malpractice sale into online and offline

Sanitary electricity providers have lower risk of malpractice sale into online and offline

Sanitary Market aftermarket frequency problems for a reason , attributed mainly four out : First, commitment to the implementation of enterprise services are not in place ; Second, the service principal is not clear, the problems that consumers find manufacturers, transportation and installation staff or distributors, defined on the body is not clear ; third is timely after-sales service is not guaranteed ; fourth years of service to the scope and timing of the definition is not clear , resulting in the end as the warranty period is one year or five years and other disputes.

Aftermarket drawbacks hinder the development of the electricity supplier

Although you can purchase homes to affordable sanitary products, especially for some busy urban white-collar workers , greatly improving the efficiency of shopping . However , after all, not face to face online transactions , only with pictures and some text description about product performance , see the real products , naturally gave the transaction conceals some hidden dangers . Therefore, consumers need to consider thoroughly before placing an order , to avoid introducing business "trap ."

Several companies to introduce their own electricity supplier in the service , said the best way is to resolve the source , use the best products to make electricity suppliers , to minimize the related aftermarket and product quality , if quality problems, re- replacement products to consumers , the cost incurred by the merchant. "A toilet if there is a quality problem , to and fro over the loss of business in 1000, many people do not e-commerce in the bathroom , because they are not the producers , there is no way to strictly control the product ." An engaged in the electricity supplier of bathroom company official said.

Reshuffle and integration of the industry, is the need to endogenous dynamics , stone coated metal roofing tile industry, enterprise spontaneous power to accomplish ; policy guidance needed by the national industrial policy , to support local governments. Perhaps bathroom home service spotted the huge potential market , and now in addition to the professional chef 's alone , some large enterprises and even bathroom appliance giant is also eyeing the cake to the identity of the third party integration of resources , to scale the "sell bathroom" gradually became " selling services .

By stone coated steel roofing tile

The new home industry is a good way to starting the industrial transformation

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2013 , the entire home building industry , after experiencing numerous tests of the market, industry norms gradually clear , industry characteristics become increasingly apparent , the development of the industry is maturing. Some companies withstood numerous tests , a firm market position ; Some companies are trying to meet the challenges of the new year with a new way of doing business ; There are some companies exposed short board development , brand image crumbling , and some even quit the stage of history .

Anyway, in 2013 for the home industry, it means a change and rebirth , it is also home to a new starting point for the industry, the vast majority of companies are aware of , to follow the market trends, industry transformation and upgrading is completed as soon as possible is good policy .

stone coated metal roofing tile environmental protection as heavy, custom-based

2013 , product homogeneity and more obvious , which forced companies must focus more on research and development, marketing, and customer service and other aspects . In a number of industry leaders , driven and supporting integration support, the furniture industry is gradually moving towards more environmentally friendly quality of the era , a unique competitive edge and influence. As consumer awareness of environmental protection as well as "natural ," Department of the pursuit, in the high-end market , solid wood furniture seems to be more popular. In addition , the use of natural materials furniture products, are a symbol of quality furniture to the times .

In addition, with the new generation of 80 and gradually become the main consumer groups , personalized mainstream consumer demand , some companies to take these consumer force , to develop a custom furniture and home improvement company's marketing channels. Specializing in personalized custom furniture consumers , young people advocating for custom furniture to create a personalized space . The home improvement company due to direct contact with consumers , more sales opportunities , by buying products and other forms of delivery service , or in the home improvement process, the furniture is recommended to consumers.

Brand , open market

For businesses, how to make people remember your brand and product characteristics are most important. More and more home building companies are beginning to realize the importance of brand building. Many enterprises through increased investment in brand building , greatly enhance the brand and reputation of the industry, the development of enterprises not only won , but also furniture, building materials led to brand era. Now, with the domestic industry, the brand concentration trend is obvious, the industry reshuffle growth accelerates, companies must pay attention to the product , management , and marketing innovative and times.

To expand the scale , some companies out of the area where , staking their claims across the country , through a unified brand chain approach the market in a short time to occupy the country , and finally develop into a giant chain channels . Subsequently , this chain of furniture stores in a way much more importance in enterprises , especially want to quickly open national market furniture companies have started their products to customers through stores across the country on display . This approach eliminates the need for the furniture industry self-built channels hardships , but also for them to save a substantial cost , but also help the stone coated steel roofing tile companies to quickly open the market , can be described as a very convenient and efficient way .

Seize the high-end, dual force

With the improvement of people's living standards and the pursuit of quality of life improvement, consumers want to buy furniture more choice and a better shopping experience. Over the past year, some of the high end home stores to test the water , it is very popular with consumers. Some home businesses realize that as people feel a little " soil" of the domestic industry should change their concepts, become high number , to adapt to new consumer groups. Who can have the strength to create a high-end area , who can win the market in the new stage. Insiders predict that the future of China 's high-end home necessarily , because this is the household sector in line with the world the only way .

In addition, in the past two years, the electricity supplier for the physical market to snatch more and more obvious. Home businesses aware of the electricity supplier has irreversibly become the future consumer trends . The next time, the domestic industry will take advantage of its line experience , expand O2O model new exploration . There is no doubt that electricity suppliers have become another channel consumer shopping , the future home shopping experience consumers in addition to physical environment , but also feel convenient and affordable O2O mode.

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Flooring industry companies need to develop a mature market-oriented

CHINA MANUFACTURED STONE VENEER related news

At this stage, the development of the flooring industry becoming more mature , more diverse in order to meet consumer demands , the major flooring companies also began to promote products and technological innovation, accelerate product development, which will be able to continue to promote the entire flooring industry forward.

CHINA STONE VENEER consumers to buy the idea began to change

Today's society is evolving society , everyone has this knowledge , the commercial market is the same. On the flooring industry, the development of the social changes of the times , making the relevant scientific technical difficulties continue to be a breakthrough, while also improving the level of consumer aesthetic , the appearance of the flooring products , technologies, and the role of the pursuit of a more high-end , and then lead to changes in consumer psychology , this change will be mapped in the choice of the consumer to buy the product on the floor .

The flooring enterprises must evolve continuously adjust the company and brand positioning, develop products to meet consumer demand in order to keep up with the trend of the times , to share the fruits of the market share .

Flooring industry companies need to develop a mature market-oriented

CHINA STONE VENEER companies need to change according to market conditions

Flooring is an enterprise corporate positioning through market research to understand the needs of consumers , according to the survey results to the floor with the corporate culture and image of their products and brand integration, let this brand image in the minds of consumers and occupy a certain position. In theory, the positioning flooring companies , including product positioning, brand positioning , corporate positioning, corporate positioning process five percent have experienced are: the integration of product , brand and corporate positioning of the three, the three separated.

Many business owners think the floor is positioned at the beginning of the development of enterprises only do things that they can do well once and for all , in fact , because the commercial market surging, flooring companies will be subject to the development of internal and external , within the industry and outside the industry influenced by many factors, the flooring industry under the market economy , if we insist on " motionless " , will be the trend of the market is far left behind will eventually also affect the development path of enterprises. Therefore, enterprises must be timely floor according to changes in the market situation to precise positioning, which has extremely important implications for companies in the market to maintain a higher share.

By CHINA MANUFACTURED STONE VENEER

Rio flooring business enterprise distribution channels horizontal development cooperation

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In today's increasingly competitive flooring market, many companies will choose the floor of cooperation, carried out to enhance the performance together . Especially for small and medium enterprises, flooring , by virtue of their strength , coupled with cooperation, to more than " single-handedly " won more market share and opportunity. At this stage, many small and medium enterprises have started to cooperate floor , through the powerful combination of the brand, to striving to close , thereby also improves concentration brand and market visibility.

Team cohesion force distribution partners

Distribution channel development cooperation , mainly through the construction , transportation entities circulation control , service, and several parts strong management model for cooperation . Small and medium enterprises to choose the floor to cooperate in this way , one can greatly reduce the cost of the circulation process , which would also reduce sales in CHINA MANUFACTURED STONE VENEER part of the price , so that consumers get more concessions . And secondly , to build better flooring products development system and pre -sales, after-sales service , in order to gain more market share , recognition will also be promoted.

Rio flooring business enterprise distribution channels horizontal development cooperation

Cooperation is to maximize the strength of the team to get to play , small and medium enterprises to form a floor strong alliance , but also wise , overall marketing and service levels will get a corresponding increase to cultivate team spirit of the floor to allow small and medium enterprises and mutual benefit to achieve win-win cooperation effect.

Horizontal development to expand business channels

For SMEs, the strength may be weak , the funds are lacking , it is not alone to fight the market, but also the relative lack of independent research and development of innovative capacity. But if it is a joint SMEs , can gather funds for innovative and effective research and development , to explore more business channels , carried alliance , joint marketing with other home building industry . In recent years, the emergence of home improvement brands cases , such as the nature of furniture , Sofia kitchen cabinets and makeup brands such cooperation , are worth the small and medium enterprises Thinking and flooring . CHINA MANUFACTURED STONE VENEER exploring the innovation and development of the road and create more value for their wealth .

Flooring market increasingly fierce competition , the emergence of a new brand , more and more how filling a hero among the Ebb Tide , we should cooperate with each other in the process, gained further business integration and development and common progress , growth team momentum, but also was able to allow businesses to benefit more .

By CHINA STONE VENEER

Flooring companies need to change the traditional marketing model

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Christmas party just past , and will usher in China 's traditional New Year 's Day holiday , most flooring companies on the occasion of double once the planned promotional activities , large and small , looking forward to further success in the New Year . This year in addition to national holidays and Western festivals , flooring companies are looking for opportunities to buy and promotions, festivals is false , the sale is true.

This leads to extremely frequent promotions is from " not promote not sell " to " promote nor off " situation now , because that is numb consumers , since most of the time of the year in sales , then why the rush busy, wait until it does not really want to buy do not have this cheap. I believe this situation is that most companies are willing to see the floor , the floor also made many companies feel the pressure. It is not to say that holiday sales CHINA MANUFACTURED STONE VENEER is not it?

Holidays are still a good marketing opportunity , but traditional flooring business promotional mode should be changed.

Flooring companies need to change the traditional marketing model

Motivated by the price adjustment to the product or cultural themes

Promotions are based on the traditional volume as the evaluation standard, promotional themes often revolve around price , although the price factor in consumer buying floor consideration of a large proportion of the price as a gimmick but frequent promotions also allow consumers no longer sensitive . Therefore , how to seize the attention of consumers in the holidays is very important . I believe that companies should focus on the interpretation of the products and ideas can be considered to form a series of theme activities , focusing on cultural and health activities in science and technology concepts implants made ​​technical content of public participation activities can lead to consumer interest in the product business.

Change the way into the single topic of technology experience and

Price promotions way too simple, I have participated in factories buy, in addition to orders that draw consumers , enterprises and products , and not too much to understand . This way for a long-term corporate brand communication is unfavorable . Simple way to diversify is to add promotional gimmick , combined with hot nowadays , so consumers thirst for knowledge ; deep-seated idea is to spread household penetration of corporate culture , the conceptual product or advertising material passed on to consumers . Including the rise of the smart home nowadays , the development of technology-based products. There are the popular mobile Internet, enterprises can also make efforts in this regard , how to penetrate the CHINA STONE VENEER consumers' lives , not able to extricate themselves in the cracks between the consumer and the product , you can only rely on price to win distance.

Holiday marketing trends that companies should diversify in marketing , product not only can sell goods , but also a corporate culture carrier, is the brand value of cohesion.

By CHINA STONE VENEER

Doors and windows to avoid the corporate brand strategy requires three errors

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After the doors built up their own brand , it needs to be related to maintenance , in order to protect it can improve their visibility in the market economy . The windows and doors of their own enterprises in brand management strategy needs to avoid the following errors:

stone coated metal roofing tile Corporate brand positioning is not enough scientific

Because China has a long period of planned economy era, many small and medium enterprises that are in the windows of reform and opening up began after exposure to the concept of the brand, so our small and medium enterprises in brand awareness from windows and doors on the whole is not enough mature brand positioning work more is in its infancy. stone coated metal roofing tile

Throughout our many small business brand windows and doors can be impressed by the very few in people's minds . Apart from a few doors corporate brand positioning is relatively clear , but most other brands still in the development stage , the positioning is not very clear. Brand characteristics generally blurred , making it difficult to highlight the differential advantage .

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Doors and windows to avoid the corporate brand strategy requires three errors

Quality is the life of the brand , the quality is the basic starting point of the brand. At all times , be able to dominate both are famous brand symbol of high quality .

However , many of the small windows in the domestic corporate marketing plan, often blindly emphasized to enhance sales , product sales as the largest windows pursuit of business objectives . They have a big "consensus" : sales do is to do the brand, as long as the volume up, the brand will naturally be raised.

Some doors and windows in the early days very focus on quality, but with the growing scale of production , their attention on the quality of the core free slowly .

Some doors and windows in order to expand sales of regular promotions, in the long run will lead to devaluation of the brand . Regular promotional prices give people false sense that consumers are more willing to wait until the sale to buy your product , a number of loyal consumers will give up because they feel deceived by this brand.

stone coated metal roofing tile Brand advertising as the only magic

At present , many domestic small and medium enterprises are the doors and windows as long as increased advertising investment, be overwhelming media blitz , you can promote product sales , establish a brand.

In fact , brand awareness can be raised in the short term , while the brand association is a long-term project of brand building, brand asset in the long-term operation of the accumulation. Key indicators as to maintain stable sales of the brand - brand loyalty, advertising can reach more than short-term , in addition to planning the perfect brand continued excellent product quality and customer satisfaction , but also long-term consistent brand spread spread effect formed the minds of consumers .

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