At present, the Chinese government layer are trying through the regulation of the real estate market entered a stable period. However, the weak follow-up of the new round of regulation, and not brought the expected market stability. In contrast, depression outbreak nearly a year of market demand in the first quarter of 2013. stone coated metal roofing tile For the downstream doors of the market, this is another opportunity in the wood industry.
History is always so similar - the results of the analysis of the statistical data and industry insiders: Changsha real estate market at the end of last year, the wave of market boom, just raised by the customers just need.
"The real estate industry has its own periodic law, generally from March to June and from October to December each year, are the traditional peak season for the property market." Doors experts believe that the trend will express itself fully in the next node, Therefore the next month, Changsha property market is likely to continue the high turnover of April, steady tone running trend, this is a good news for the wood industry.
1-4 months high volume corresponding to push shipments rising sharply. From the official data show that these four months Changsha city's six districts accumulated new housing approved the sale of 3.5992 million square meters, an increase of 13.19%, new in April approved the sale of 1.5808 million square meters, down 2.77%, growth of 31.79%. Volume improvements are directly related to, and developers soared high amount of push plate. For the wood industry, the sales of real estate turnover enhance the doors on the doors of businesses are mutually reinforcing.stone coated metal roofing tile The arrival of the "spring" of the real estate market is the arrival of a new round of opportunities for other industries.
The doors of the market under the premise of the overall market recovery in household consumption will show a rising trend. According to a wooden door brand manager said, from the statistical data of the doors of businesses, the doors of the market turnover in 2012 have risen to replace the rigid demand, needs to improve to become the main body of the property market, and is expected to this year's real estate, such groups occupies a small proportion, will also bring the end consumer demand on the sidelines or inhibit the state role in promoting the doors of the market will thus usher in a rebound opportunity.
2013年5月11日星期六
Depth analysis: the doors of businesses in the competition last laugh
Business is war, in the case of extremely intense competition in the market, the marketing battle continues between the doors of businesses on the Bay. The facts tell us that only the marketing planning at the strategic position, the doors of businesses will stand out in the competition in the world waves only made great development, will promote the country's economic growth. In fact, the fundamental path for the operation of the doors of corporate marketing only two: One is of wooden corporate product strategy; second is the standardization of the doors of enterprise marketing management.stone coated steel roofing tile All marketing activities is nothing more than around two fundamental Path expansion.
The doors of the company's products strategy
The doors of the enterprise's product strategy consists of three levels. First, the competitiveness of products, product line combined mode, the core product promotion mode.
The competitiveness of products that white is the image of the product, one refers to the intrinsic quality of the product, is the image of the external packaging of the product; doors enterprises, especially small and medium-sized wooden doors, the doors of businesses can not achieve product innovation, follow-up and imitate on the line, this is the easiest and most effective; risk of innovation, first, because innovation itself contains a huge risk of uncertainty; innovation success can easily be large doors of businesses in the industry larger inputs submerged.
Product line combination of simple terms is "1 + N" mode, that is a core competitive products plus N with push mode; identify N 1-2 has become the core for the future potential products; product line matrix model is not suitable for China doors of businesses, especially small and medium-sized wooden doors, it can only be the multinational doors of businesses to dare to play mode.
Core product promotion mode only two: one is to rely on high-altitude bombardment of TV commercials, but only if you doors of businesses have the strength; second is the free tasting and consumer experience. Both a meaning, just different industries and products, saying that white is the product and consumers to communicate; doors of businesses all promotional activities such as advertising, terminal atmosphere, terminal sales, consumer promotions, etc. must be carried out around this; costs the lowest, while the effect is the best.
Product strategy is the core of the doors of corporate marketing, brand strategy is nothingness and empty, can only be attached to the product and survive without the promotion and success of the core product, brand destined to die without burial. This principle is very simple, serves decent product, consumers should recognize your product, you naturally have a brand; brand you go extension products, but consumers may not recognize your extension products; look around us doors enterprises and case, this is the iron law and logic. So the product is the supremacy of the skin, brand underground nothingness hair; Without the skin, hair adhere to!
The doors of enterprise marketing management planning
The standardization of the doors of enterprise marketing management including focus is two levels: First, the doors of enterprise marketing management process, the doors of the company's marketing team management; marketing based on market and service-oriented management processes must be simple and fast; aspects; refers to the feedback of market information, the purpose is to let the doors of businesses to grasp the market dynamics, quasi-step pulse of the market; second refers to the processing of market problems, to do a good job of dealers and end customers as well as consumers services; refers to corporate strategy and the rapid advance of the program, the purpose is to strengthen and enhance the rapid execution of marketing.
The core of the standardization of process management is to improve efficiency, enhance service, and operational cost savings. Doors of the company's marketing team to manage more modular, the doors size of the business and industry property management mode, to emphasize that the focus of this article; management is necessary to focus on results, but also process-oriented, results-based management incentive- Lord, can most effectively mobilize the team's potential to play a positive and team members; process and behavior management places the main system and punishment; emphasized that the employees basic work attitude and sense of responsibility. stone coated steel roofing tile
Marketing strategy needs to be arranged Enterprise Pilot standing market development point of thinking, looking to the future, preparing for a long-term business in order to have the last laugh in the competition.
The doors of the company's products strategy
The doors of the enterprise's product strategy consists of three levels. First, the competitiveness of products, product line combined mode, the core product promotion mode.
The competitiveness of products that white is the image of the product, one refers to the intrinsic quality of the product, is the image of the external packaging of the product; doors enterprises, especially small and medium-sized wooden doors, the doors of businesses can not achieve product innovation, follow-up and imitate on the line, this is the easiest and most effective; risk of innovation, first, because innovation itself contains a huge risk of uncertainty; innovation success can easily be large doors of businesses in the industry larger inputs submerged.
Product line combination of simple terms is "1 + N" mode, that is a core competitive products plus N with push mode; identify N 1-2 has become the core for the future potential products; product line matrix model is not suitable for China doors of businesses, especially small and medium-sized wooden doors, it can only be the multinational doors of businesses to dare to play mode.
Core product promotion mode only two: one is to rely on high-altitude bombardment of TV commercials, but only if you doors of businesses have the strength; second is the free tasting and consumer experience. Both a meaning, just different industries and products, saying that white is the product and consumers to communicate; doors of businesses all promotional activities such as advertising, terminal atmosphere, terminal sales, consumer promotions, etc. must be carried out around this; costs the lowest, while the effect is the best.
Product strategy is the core of the doors of corporate marketing, brand strategy is nothingness and empty, can only be attached to the product and survive without the promotion and success of the core product, brand destined to die without burial. This principle is very simple, serves decent product, consumers should recognize your product, you naturally have a brand; brand you go extension products, but consumers may not recognize your extension products; look around us doors enterprises and case, this is the iron law and logic. So the product is the supremacy of the skin, brand underground nothingness hair; Without the skin, hair adhere to!
The doors of enterprise marketing management planning
The standardization of the doors of enterprise marketing management including focus is two levels: First, the doors of enterprise marketing management process, the doors of the company's marketing team management; marketing based on market and service-oriented management processes must be simple and fast; aspects; refers to the feedback of market information, the purpose is to let the doors of businesses to grasp the market dynamics, quasi-step pulse of the market; second refers to the processing of market problems, to do a good job of dealers and end customers as well as consumers services; refers to corporate strategy and the rapid advance of the program, the purpose is to strengthen and enhance the rapid execution of marketing.
The core of the standardization of process management is to improve efficiency, enhance service, and operational cost savings. Doors of the company's marketing team to manage more modular, the doors size of the business and industry property management mode, to emphasize that the focus of this article; management is necessary to focus on results, but also process-oriented, results-based management incentive- Lord, can most effectively mobilize the team's potential to play a positive and team members; process and behavior management places the main system and punishment; emphasized that the employees basic work attitude and sense of responsibility. stone coated steel roofing tile
Marketing strategy needs to be arranged Enterprise Pilot standing market development point of thinking, looking to the future, preparing for a long-term business in order to have the last laugh in the competition.
The doors of businesses further tapping the potential shape the image of the refining internal strength to find a selling point
Globalization has created a brand of economic era. The value of the premium and influence a successful brand for the doors of businesses often can not be compared by any tangible assets. Accompanied by the emergence and development of the brand, the core of modern management has been transferred to the entity operates from a purely brand management.stone coated metal roofing tile Brand is the corporate logo and the foundation is a surprise move, overwhelm opponents, vying for market share, a powerful weapon to open up financial resources, and thus shape a strong regional brand, driven to a strong regional brand radiation surrounding the development of the brand as a whole of an enterprise is particularly important.
Brand competition is the core competitiveness of enterprises objectification and commodification of performance, To win consumer brand recognition, the first condition is recognized by the service and quality of the product, followed by the feel of the brand. If we say that a good wooden products, is a brand of relying on a good idea of operating a good soul of the brand. If a door company established the brand did not establish a good brand recognition system, then the company will sooner or later be wiped out.
Experts predict that with the adjustment of the industrial chain of national doors, a considerable number of enterprises are finding ways to establish a development strategy linked to advanced international concepts of the top brands. Part of the doors leading enterprise investment in the area and national investment.
Question of survival and market position and brand also continues to impact every wooden doors. Potential market share and lucrative industry profits you fight that I would win, the ability to closely rely on the product itself as it was able to win over the market? Market has toward the depths of the image of the competition and brand competition, relying solely on a single strategy is difficult to winning. New science's image and brand strategy will be a key factor in winning the market.
Currently, many doors of businesses set up around the store or warehouse sales, so that consumers enjoy more benefits and services, and establish a brand does not seem too difficult to do.stone coated steel roofing tile Do not attach importance to a brand often leads to greatly reduced image of the product in the market, the operation to last only a foam brand. Many excellent enterprise, its successful model is almost the same, the rise of the Chinese wood industry today, and always can not get rid of the impact of foreign elements, many companies deliberately mining people Worship psychological own products named foreign names or place names, never tired. Germany, France, Italy, the United States, Europe and so on, the domestic wood corporate image, has always been in the packaging with the elements of others their own brands, so many of the company's products sold in foreign countries is the practical value of the product, sold in the domestic brand value. Counterparts Lee, the trend of the interests of all kinds of competition, "short-sighted" behavior of so many companies still at the primary stage of the competition, which is the key reason many regions of the small and medium-sized brands can not rise, and those who are good at "ism" the success of the brand packaging and focus on the image.
Solid foundation is still the essential elements of the wood industry. The brand is recognized by the market must go through two stages, first embodied in the industry, recognized by our channel profit model, one reflected in the consumer market, our consumers recognized brands. For many companies, no perfect profit model and brand image in the scale of the investment is not appropriate, because the relationship to the details of the follow-up management of the entire brand, customers see the real thing rather than deliberately boast. Today the doors of the operation of the market should not be quality issues, regardless of the product image, the image of the service, or technical image, brand image, each image is a special selling point, the shape of the image strategy to seize the consumer market mind, a high degree of refinement and are expressed Portrayal of systematic carry out most vividly. So sell the image of the brand and sell brand a big difference. How can sell sales price winning, or sell the brand? Unknown winning image.
Brand competition is the core competitiveness of enterprises objectification and commodification of performance, To win consumer brand recognition, the first condition is recognized by the service and quality of the product, followed by the feel of the brand. If we say that a good wooden products, is a brand of relying on a good idea of operating a good soul of the brand. If a door company established the brand did not establish a good brand recognition system, then the company will sooner or later be wiped out.
Experts predict that with the adjustment of the industrial chain of national doors, a considerable number of enterprises are finding ways to establish a development strategy linked to advanced international concepts of the top brands. Part of the doors leading enterprise investment in the area and national investment.
Question of survival and market position and brand also continues to impact every wooden doors. Potential market share and lucrative industry profits you fight that I would win, the ability to closely rely on the product itself as it was able to win over the market? Market has toward the depths of the image of the competition and brand competition, relying solely on a single strategy is difficult to winning. New science's image and brand strategy will be a key factor in winning the market.
Currently, many doors of businesses set up around the store or warehouse sales, so that consumers enjoy more benefits and services, and establish a brand does not seem too difficult to do.stone coated steel roofing tile Do not attach importance to a brand often leads to greatly reduced image of the product in the market, the operation to last only a foam brand. Many excellent enterprise, its successful model is almost the same, the rise of the Chinese wood industry today, and always can not get rid of the impact of foreign elements, many companies deliberately mining people Worship psychological own products named foreign names or place names, never tired. Germany, France, Italy, the United States, Europe and so on, the domestic wood corporate image, has always been in the packaging with the elements of others their own brands, so many of the company's products sold in foreign countries is the practical value of the product, sold in the domestic brand value. Counterparts Lee, the trend of the interests of all kinds of competition, "short-sighted" behavior of so many companies still at the primary stage of the competition, which is the key reason many regions of the small and medium-sized brands can not rise, and those who are good at "ism" the success of the brand packaging and focus on the image.
Solid foundation is still the essential elements of the wood industry. The brand is recognized by the market must go through two stages, first embodied in the industry, recognized by our channel profit model, one reflected in the consumer market, our consumers recognized brands. For many companies, no perfect profit model and brand image in the scale of the investment is not appropriate, because the relationship to the details of the follow-up management of the entire brand, customers see the real thing rather than deliberately boast. Today the doors of the operation of the market should not be quality issues, regardless of the product image, the image of the service, or technical image, brand image, each image is a special selling point, the shape of the image strategy to seize the consumer market mind, a high degree of refinement and are expressed Portrayal of systematic carry out most vividly. So sell the image of the brand and sell brand a big difference. How can sell sales price winning, or sell the brand? Unknown winning image.
2013年5月3日星期五
New paint market is in the golden period of the industry increased by
China is still in the stage of rapid economic development, the emphasis on energy conservation, environmental protection, the development of new green paint products, the entire environment for the development of the coatings industry.stone coated metal roofing tile
The building materials industry analyst pointed out: we look ahead to 2013, the real estate industry development and investment will be a moderate increase in the coatings industry will once again usher in a historic opportunity, which is China's urbanization.
In accordance with the central and provincial planning the next 10 years, all levels of government will invest nearly 40 trillion for the construction of urbanization, among which a phase for real estate and other infrastructure. For the real estate industry, in particular, the four-tier cities and rural areas, the real estate industry in the spring, spring also means the coatings industry.
The rapid development of society, diminishing resources depletion. With low power consumption, low pollution, low-emission-based model of economic development is the inevitable choice of the mode of economic development of our country and the world. Each during the upgrading of the industry, the huge business opportunities will be a number of achievements the foresight of the enterprise, to become the industry leader. Chinese paint market is also in the upgrading of the critical period.
In 2012, China's coating production increased by 11.79% of the data, much of it from the paint industry emerging true stone. Compared to conventional latex paint and Ping Tu market to shrink further, true stone is expected to become the architectural coatings industry, especially in the field of exterior paint a new growth point. True stone market demand is still relatively large, has a strong room for growth in the industry set off a trendy insulation decorative integration, energy-saving environmental era.
True stone as a hanging stone and tile alternatives, polymers, natural color stone sand and additives made very close to the look of natural granite, marble and other natural stone, has a strong decorative, high hardness, waterproof , anti-aging and many other advantages. Another true stone production process is not complicated, making it to quickly become the mainstream in the field of high-end wall decoration products.stone coated metal roofing tile
New paint market is in the golden period of the rise of the industry, the paint companies transition from traditional materials to new materials is a good choice paint companies should be based on their own advantages, the development of high decorative coatings, highly corrosion-resistant materials and environmentally friendly material , seize the opportunity to make their own product mix to diversify.
The building materials industry analyst pointed out: we look ahead to 2013, the real estate industry development and investment will be a moderate increase in the coatings industry will once again usher in a historic opportunity, which is China's urbanization.
In accordance with the central and provincial planning the next 10 years, all levels of government will invest nearly 40 trillion for the construction of urbanization, among which a phase for real estate and other infrastructure. For the real estate industry, in particular, the four-tier cities and rural areas, the real estate industry in the spring, spring also means the coatings industry.
The rapid development of society, diminishing resources depletion. With low power consumption, low pollution, low-emission-based model of economic development is the inevitable choice of the mode of economic development of our country and the world. Each during the upgrading of the industry, the huge business opportunities will be a number of achievements the foresight of the enterprise, to become the industry leader. Chinese paint market is also in the upgrading of the critical period.
In 2012, China's coating production increased by 11.79% of the data, much of it from the paint industry emerging true stone. Compared to conventional latex paint and Ping Tu market to shrink further, true stone is expected to become the architectural coatings industry, especially in the field of exterior paint a new growth point. True stone market demand is still relatively large, has a strong room for growth in the industry set off a trendy insulation decorative integration, energy-saving environmental era.
True stone as a hanging stone and tile alternatives, polymers, natural color stone sand and additives made very close to the look of natural granite, marble and other natural stone, has a strong decorative, high hardness, waterproof , anti-aging and many other advantages. Another true stone production process is not complicated, making it to quickly become the mainstream in the field of high-end wall decoration products.stone coated metal roofing tile
New paint market is in the golden period of the rise of the industry, the paint companies transition from traditional materials to new materials is a good choice paint companies should be based on their own advantages, the development of high decorative coatings, highly corrosion-resistant materials and environmentally friendly material , seize the opportunity to make their own product mix to diversify.
The advent of new waterproof insulation coating can effectively reduce equipment wear and tear
Oil from the refinery to the user to go through a multi-channel link, the loading and unloading of evaporation loss is quite large. Volatilization loss of 0.18% based on the value of the actual oil and gas recovery in the United States, in turn, projections, each handling has 4 times loading and unloading the loss rate of 0.72%. As a result, tanks, pipelines, tankers and other solar heat reflective insulation anti-corrosion coating technology can be used, from the sun, prolonged sun exposure, lower oil temperature and help to reduce evaporation losses in the loading and unloading.stone coated steel roofing tile
Water spray to cool the vault gasoline tank summer commonly used approach. Lower temperature water spray, t table below t ring. Solar heat reflective insulation anti-corrosion coating technology, tank top t ring on the surface of the cooling effect is less than water spray to cool t table above, but has the following advantages:
(1) to play a long time to reduce evaporation loss. "Breathe", "breathing", all the year round. The Shanghai Petroleum determination 5000m3 dome day of the petrol tank breathing loss in the case of the average oil temperature of only 10 ° C, 197 kg, spring and autumn can be seen a lot of loss. Use water way, not non-stop throughout the year; solar heat reflective insulation the anticorrosion coating technology throughout the year at work.
(2) easier to use. Water cooling operation is simple, but not continuous spray, start and end time to correctly grasp the water. Sprayed with water and easy to exacerbate corrosion of the tank, the tank rusting. In contrast, solar heat reflective insulation anti-corrosion coating to prevent corrosion, but also conducive to the tank farm beautiful.
(3) saving valuable water resources, power resources, environmental protection, safety benefits. Reflection from the sun's heat insulation anti-corrosion coating technology excellent weather resistance and water resistance to yellowing, chalking resistance, heat resistance, salt spray, mildew and other performance point of view, it is more than 8 years of life reduced maintenance costs.
(4) the use of solar heat reflective insulation anti-corrosion coating (thickness 0.25 mm). A 5000m3 tank monthly savings of about 15t of gasoline. Vaulted gasoline cans and operating frequent internal floating roof tank, less than half the recoverable costs.
Technology Technology is the key, the initial application and analysis of the introduction of new technology solar heat reflective insulation anti-corrosion coating technology that: "sunshine over-temperature" can significantly reduce the surface of the tank and the tank oil and gas temperature, heat insulation effect is significantly better than silver paint . Summer floating roof tank can drop more than 20 ° C, the the vault tank can drop from 10 to 20 ° C, water cooling alternative. Estimated dome petrol tank "breathing" of the loss can be reduced by more than 80%, can significantly reduce the loss of the "breathing".
Over the past decade, China's coating manufacturing technology has greatly improved. According to our understanding of the anti-solar heat raw materials and the best insulation effect method of construction and coatings research and development experience, as well as listed above facts and experimental data shows that solar thermal reflective insulation anti-corrosion coating technology to allow storage tank to become "the sun is not hot" energy efficient storage tank and reduce the loss of oil and gas libraries oil storage is feasible, a variety of industrial and commercial equipment, facilities and the broad range of applications: afraid of the sun heat. Such as: petroleum (chemical) system a variety of open-air oil (gas) pipelines, pressure vessels, gas cans, kerosene, light diesel oil tank, LPG tank, the activities of the board, galvanized iron plant (top), high-grade outside the building wall, container, limousine and special transport carriage (tank), and ship the water part.stone coated steel roofing tile
"The sun is not hot" special features: solar heat reflective insulation anti-corrosion coating technology to reduce energy consumption, reduce the evaporation loss of the light liquid products to prevent overheating boost compressed gas storage tank, reduce the risk of fire and explosion hazards, prevent transporting goods to excessive spoilage; ZS-221 solar thermal reflective insulation anti-corrosion coating technology has excellent weather resistance and water resistance, yellowing, chalking, resistance to heat, salt spray, mildew and other properties; its more than eight years of service life reduces maintenance costs. Infrared radiant heat warming fear of other hot objects items (such as liquefied petroleum gas bottles) for the interior, but also have a good anti-thermal effect. ZS-221 solar thermal reflective insulation anti-corrosion coating technology to promote the use of both energy-saving, water-saving and environmental protection, safety, and is bound to get better value for money and great social benefits.
Water spray to cool the vault gasoline tank summer commonly used approach. Lower temperature water spray, t table below t ring. Solar heat reflective insulation anti-corrosion coating technology, tank top t ring on the surface of the cooling effect is less than water spray to cool t table above, but has the following advantages:
(1) to play a long time to reduce evaporation loss. "Breathe", "breathing", all the year round. The Shanghai Petroleum determination 5000m3 dome day of the petrol tank breathing loss in the case of the average oil temperature of only 10 ° C, 197 kg, spring and autumn can be seen a lot of loss. Use water way, not non-stop throughout the year; solar heat reflective insulation the anticorrosion coating technology throughout the year at work.
(2) easier to use. Water cooling operation is simple, but not continuous spray, start and end time to correctly grasp the water. Sprayed with water and easy to exacerbate corrosion of the tank, the tank rusting. In contrast, solar heat reflective insulation anti-corrosion coating to prevent corrosion, but also conducive to the tank farm beautiful.
(3) saving valuable water resources, power resources, environmental protection, safety benefits. Reflection from the sun's heat insulation anti-corrosion coating technology excellent weather resistance and water resistance to yellowing, chalking resistance, heat resistance, salt spray, mildew and other performance point of view, it is more than 8 years of life reduced maintenance costs.
(4) the use of solar heat reflective insulation anti-corrosion coating (thickness 0.25 mm). A 5000m3 tank monthly savings of about 15t of gasoline. Vaulted gasoline cans and operating frequent internal floating roof tank, less than half the recoverable costs.
Technology Technology is the key, the initial application and analysis of the introduction of new technology solar heat reflective insulation anti-corrosion coating technology that: "sunshine over-temperature" can significantly reduce the surface of the tank and the tank oil and gas temperature, heat insulation effect is significantly better than silver paint . Summer floating roof tank can drop more than 20 ° C, the the vault tank can drop from 10 to 20 ° C, water cooling alternative. Estimated dome petrol tank "breathing" of the loss can be reduced by more than 80%, can significantly reduce the loss of the "breathing".
Over the past decade, China's coating manufacturing technology has greatly improved. According to our understanding of the anti-solar heat raw materials and the best insulation effect method of construction and coatings research and development experience, as well as listed above facts and experimental data shows that solar thermal reflective insulation anti-corrosion coating technology to allow storage tank to become "the sun is not hot" energy efficient storage tank and reduce the loss of oil and gas libraries oil storage is feasible, a variety of industrial and commercial equipment, facilities and the broad range of applications: afraid of the sun heat. Such as: petroleum (chemical) system a variety of open-air oil (gas) pipelines, pressure vessels, gas cans, kerosene, light diesel oil tank, LPG tank, the activities of the board, galvanized iron plant (top), high-grade outside the building wall, container, limousine and special transport carriage (tank), and ship the water part.stone coated steel roofing tile
"The sun is not hot" special features: solar heat reflective insulation anti-corrosion coating technology to reduce energy consumption, reduce the evaporation loss of the light liquid products to prevent overheating boost compressed gas storage tank, reduce the risk of fire and explosion hazards, prevent transporting goods to excessive spoilage; ZS-221 solar thermal reflective insulation anti-corrosion coating technology has excellent weather resistance and water resistance, yellowing, chalking, resistance to heat, salt spray, mildew and other properties; its more than eight years of service life reduces maintenance costs. Infrared radiant heat warming fear of other hot objects items (such as liquefied petroleum gas bottles) for the interior, but also have a good anti-thermal effect. ZS-221 solar thermal reflective insulation anti-corrosion coating technology to promote the use of both energy-saving, water-saving and environmental protection, safety, and is bound to get better value for money and great social benefits.
Depth analysis doors of the market three "chronic illness"
With the improvement of the level of consumption, the increasingly high proportion of the wooden door decoration consumption. The development of wood industry is growing rapidly, but now the market is still facing brand awareness, prices were inflated, incomplete identification, the market still needs to further standardize the the consumer environment urgent purification. stone coated metal roofing tile
With the improvement of the level of consumption, the increasingly high proportion of the wooden door decoration consumption. The development of wood industry is growing rapidly, but now the market is still facing brand awareness, prices were inflated, incomplete identification, the market still needs to further standardize the the consumer environment urgent purification.
Questions like these doors market, the reporter recently interviewed a number of industry professionals, Understanding and Analyzing the source of the problem of the industry.
Why brand awareness?
Reporter in an interview that a lot of doors of the brand with annual sales of billions of dollars, and its products and quality have also been recognized by the industry. A wooden door store manager that the wood industry is no shortage of brand. "A lot of famous brands in the industry, but consumers do not know it."
For today's situation, a wooden door brand manager, said, "compared to building materials and furniture industry, wood industry for many years behind. Doors sales summit of state from 2002 to 2008, the rise of a number of brands, but ignores the brand building and promotion. Although there are a number of manufacturers began to focus on and promote the brand, but the publicity is still limited to traditional marketing channels, communication efforts are still limited.
"There are many brands in the wood industry is just industry brand, not into the ranks of the people brand a wooden door store, general manager of the view that, to become the brand of the people" requires not only strength, but also requires extensive terminal network. It was also argued that over the years, the doors of the brand missing is a powerful platform. stone coated steel roofing tile
He also believes that the wood industry brand consciousness and consumer awareness. He explained that once the degree of attention of the consumer brand, style, material, services conducted a survey, the results show that many consumers focus on style, followed by post-service, and finally the material, energy-saving, not the brand What is the concept, "but he also believes that in the future, along with the growth of the doors of the brand, the consumer brand awareness will be enhanced. "This is also the development trend."
With the improvement of the level of consumption, the increasingly high proportion of the wooden door decoration consumption. The development of wood industry is growing rapidly, but now the market is still facing brand awareness, prices were inflated, incomplete identification, the market still needs to further standardize the the consumer environment urgent purification.
Questions like these doors market, the reporter recently interviewed a number of industry professionals, Understanding and Analyzing the source of the problem of the industry.
Why brand awareness?
Reporter in an interview that a lot of doors of the brand with annual sales of billions of dollars, and its products and quality have also been recognized by the industry. A wooden door store manager that the wood industry is no shortage of brand. "A lot of famous brands in the industry, but consumers do not know it."
For today's situation, a wooden door brand manager, said, "compared to building materials and furniture industry, wood industry for many years behind. Doors sales summit of state from 2002 to 2008, the rise of a number of brands, but ignores the brand building and promotion. Although there are a number of manufacturers began to focus on and promote the brand, but the publicity is still limited to traditional marketing channels, communication efforts are still limited.
"There are many brands in the wood industry is just industry brand, not into the ranks of the people brand a wooden door store, general manager of the view that, to become the brand of the people" requires not only strength, but also requires extensive terminal network. It was also argued that over the years, the doors of the brand missing is a powerful platform. stone coated steel roofing tile
He also believes that the wood industry brand consciousness and consumer awareness. He explained that once the degree of attention of the consumer brand, style, material, services conducted a survey, the results show that many consumers focus on style, followed by post-service, and finally the material, energy-saving, not the brand What is the concept, "but he also believes that in the future, along with the growth of the doors of the brand, the consumer brand awareness will be enhanced. "This is also the development trend."
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