2013年11月26日星期二

Our ceramic tiles: maintain high sales rate


2012 production of 8.993 billion square meters of ceramic tiles , in the face of such a large production , how to sell the bricks will be most concerned about business topics. However, the reality is that market sales of ceramic products for the long-term lack of complete authoritative data, which is not conducive to adjustment Raiders ceramic enterprise development and marketing philosophy . stone coated metal roofing tile

For this reason, in this issue , " Tao City Forum" Dr. Yin special fourth lecture , Dr. Yin will "Marketing and stores," this topic, in-depth analysis of China's ceramic industry in recent years, sales through mainstream itemize marketing system and practices, revealing a new trend in the future pottery industry marketing. stone coated metal roofing tile

I. Overview of China's ceramic tile sales

( Unit : one hundred million square meters )

Domestic market sales of ceramic products , like many other industries, the long-term lack of complete data, the share of mention of the year, sales value , that is, sales of the year, the annual sales rate products are lack of complete statistics or relatively authoritative data . According to the China Building Sanitary Ceramics Association, in 2012 more than 1,400 nationwide scale building ceramics enterprises realized profits of 37 billion yuan , an increase of 8.6% , higher than in 2011 fell 25%. 2006-2011 ceramic tile sales rate shown in the table .

The table is China 's domestic consumption of ceramic tiles , total output is .

We can not know these specific ceramic tile sales data sources and statistical methods vary for variety , great price span of ceramic tiles off the value of specific data makes it harder to get .

2012 of 8.993 billion square meters of ceramic tile production , exports 1.086 billion square meters , the export ratio of 12.08% . You can see from the data in Table 1 , in recent years, China's building ceramics sales rate has remained high . But the situation changes in the second half of 2012 , so Shandong, Sichuan, Hubei, Jiangxi and other ceramic tile producing a larger area to stop the kiln , relatively speaking, the impact on the smallest areas of Foshan , Foshan ceramic enterprises obviously brand channel , the terminal is not unrelated aspects of slightly better than other areas.

In 2012 there has been a nationwide ceramic tile production 11 provinces and cities of negative growth in eight provinces and regions nationwide yield negative growth in the first half of 2013 ; 2012 national production rose 3.35 percent , an increase of 5.8% in the first half of 2013 . All these show that the current situation is better than last year 's overall sales .

Two main marketing system with all kinds of marketing tactics

stone coated metal roofing tile The main marketing system

Domestic marketing system of ceramic tile products mainly include: regional agency , branch system, building materials supermarkets and e-commerce (B2C).

Regional agency known as regional distributors agency, is currently the most important marketing ceramic tile mode, which manufacturers and distributors terminal building , brand promotion , sales, marketing various modes marketing system development speed the quickest and most economical mode. With the development of new rural construction , sales channel sink current regional dealer mode dealer constantly sinking , while regional distributors in the region continued to narrow the scope , which is the regional distributor system manufacturers say keep "flat " in order to maintain an appropriate balance between manufacturers . The current system of regional dealers agents occupy about 60 % of the sales market.

Branch system mainly refers to the entire marketing channels , terminals and systems are the responsibility of the head office is primarily responsible for the construction or operation , the use of this marketing model ceramic enterprises are mainly eastern China have Taiwan-funded , high-end foreign background ceramic enterprises , most of which notably Nobel tiles. Using this system, there are some rely on direct sales outside the wall and to the direct manufacturing of ceramic enterprises mainly low-end products. Estimate the proportion of branch -based marketing sales of ceramic tiles in less than 20 %.

Western developed countries, building materials supermarket sales of building and sanitary ceramics mainstream model . In the late 1990s began to enter the Chinese building materials supermarkets , ten years of development is not smooth , headquartered in Germany during the OBI ( worldwide has more than 400 stores ) to exit the Chinese market . UK-based B & Q (B & Q) is the first to enter China's building materials supermarket , also in China 's largest building materials supermarket chains , falling from time to time , are they closed stores. Domestic local building materials supermarkets also slow development , many local building materials supermarkets close of business. September 14, 2012 , the world -renowned building materials supermarket chain Home Depot (Home Depot) officially announced the closure of all of its seven major home building materials retail stores in China. Estimated that building materials supermarket sales in China building and sanitary ceramics market share of about 10%.

E-commerce (B2C) sales of ceramic tiles in our system can be said to be ten years, " thousands of calls Wan call out ," until now, only a small share of the reason could be the next online and coordination problems, conflicts occur manufacturers and distributors in the regional agency brand, price, benefits, services and so on. But in recent years, with ceramic tile manufacturing technologies mature and transparent , many ceramic enterprises are expanding B2C marketing model. 2012 Foshan also proposed the concept of "ceramic cloud" , ceramic products mainly to expand e-commerce . Oceano Ceramics recently proposed a new form of sales C2B, the so-called "tailored ." Some export -dominated ceramic enterprises , but also to promote e-commerce ; Some ceramic enterprises are dedicated to open new B2C brands, e-commerce is expected in the next few years there will be a new development.

stone coated metal roofing tile All kinds of marketing practices

Luxury big shop: also known as the "big hall strategy" for the ceramic industry , the implementation of the "big hall strategic " one can show the strength of enterprises , establish a brand image ; two can create a " experiential marketing " environment. Ceramics industry, " experiential marketing " is simply the fashion design and ceramics home culture Products linked , according to the different levels of consumption , the living room , dining room , bedroom and kitchen , bathroom made ​​of the same board room . Dealers and consumers see more than just a simple product , but the overall spatial effect . The industry's most well-known is the supreme shop Marco Polo ceramic terminal, there are a lot of shows over 5000 square meters . Indeed, a large luxury stores increased investment , increased costs, but also increases the risk .

Multi-brand strategy : the use of multi-brand strategy company has two purposes , one is to use different brands to differentiate themselves in different grades of products, so using appropriate marketing Raiders ; One is to gather more dealers . In the ceramic industry seems to be more applicable to the latter . This multi -brand strategy has been commonly used in many large-scale ceramic enterprises , such as a new source of ceramic , the new Pearl ceramics. But at the same time , non- differentiated multi-brand strategy also brings some drawbacks, its different brands in the same market share and open competition results .

Strategic Alliance: large direct downstream , upstream and downstream enterprises combination, the Group has grown and become a consumer market of ceramic tiles focus on project sales , alliances with real estate developers in particular . Vanke , Evergrande , R & F , Country Garden and other real estate giants are basically establish strategic alliances with a number of ceramic enterprises .

Overall home : " whole home " full forward, there are ceramic tile business a few years ago made ​​the whole space solution , now set design , accessories, and one of the whole kitchen and the whole concept of space has entered the consumer from the model room .


Ceramic industry gradually toward modernization


Ceramic industry is one of the most traditional Chinese handmade industry , but with the advances in technology, industrial production has also been modernized ceramic industry trends .

Went to November , followed in December will come, time flies like water . Year, I also see , think , listening, watching Chinese ceramics what changes , what changes there will be . In this regard, my initial impression is : the new modern China Ceramic Industry is not a dream . stone coated metal roofing tile

First , in recent years , the state implemented a strict control of some with large pollution , energy consumption, covering more than other industries. But the current situation, ceramics companies rely on scientific and technological progress as long as , willing to invest, will be able to weather the storm . This will get the survival of Chinese ceramics actual case , the move will also promote industry upgrading . stone coated metal roofing tile

Secondly , information technology , digitization, automation of these modern scientific and technological achievements have real access to traditional ceramic production applications, and gradually accepted as entrepreneurs . A few years ago , said automatic packaging still in the imagination, and now has been achieved ; few years ago, the artificial control of the warehouse is now unmanned warehouse logistics technology and equipment system, you can save thousands in one fell swoop for large enterprises and the large tracts of land coffers ; digital inkjet is widely accepted and applied , saving a lot of long glazing line , and so on. stone coated metal roofing tile

Again, due to the infiltration of modern technology replacement cycle , new products , new processes, new technology and new equipment can be greatly reduced , so that the trend of ceramic products , personalized supply and possible future mainstream.

Finally , enter the remote remote technology makes the development of ceramic industry, can be widely supported by the community , social resources can be quickly applied . For example , new product design , you can use remote technical assistance directly addressed by inkjet manufacturers. stone coated metal roofing tile

From this, the world's oldest profession will become the most modern industry , which is perhaps the ceramic charm.


Tiling attention skills


In general, brick paving specification process includes cleaning finishing cement mortar grassroots ground fixed elevation , elastic line installation standard block infiltration election materials Stones cleaning ​​conservation irrigation seams or hand over , every process where there are stringent requirements , only strict done , it may ensure the quality of the entire renovation . stone coated steel roofing tile

However, many owners may know some tile brand , will buy good quality ceramic tile products , but it is not clear what aspects of tiling , small in a wide range of finishing this information, the summary of the three measures , to ensure quality tiling decoration .

Measures one: to determine the tile size and color according to the decor and space

Different style of decoration, different sizes of space , need paving tiles corresponding space is not suitable for smaller rooms too deep color tiles , light is better, such as white, gray and so on. Blue, Green will make people appreciate the rustic comfort ; beige tones are often the main living room floor , feels magnificent ; marbled floor tiles , will seem simple and natural. stone coated steel roofing tile

According to general terms of units , less than 10 square meters bathroom, kitchen and balcony , tile size is generally about 300 × 300mm choose the best ; living room of about 20 square meters , paving the bedroom , it should choose 500mm × 500mm or 600 × 600mm 's . More than 30 square meters large living room , 600 × 600 or 800 × 800mm are available ; If more than 40 levels , then you can consider using 800 × 800mm or 1000 × 1000mm tiles, such as large-scale ceramic tiles rudder , I crystal controlled microcrystalline stone. stone coated steel roofing tile

As for wall size , based entirely on personal preference , small mosaics , large 240 × 660mm, 300 × 300mm wall tiles can be, for example, a good quality of some of the general renovation bathroom and kitchen , like to use the rudder ceramics Climbing tiger series of tiles , the specifications are 300 × 300mm, 300 × 450mm, 400 × 800mm and so on.

Measures II : preparatory work done enough before tiling

Before tiling , there is a series of preparatory work to be done , which is to ensure the quality of the decoration is very critical part of these preparations include: will go through the back preselected clean tile and soaking more than two hours , the surface of the water after flooding dry, or dry conducted only after paving ; grassroots leveling floor and wall , ensure that the surface is smooth ; clean up grass and watering wet grass , on the ground or wall when there is no obvious traces of water to be able to paving. stone coated steel roofing tile

Of course , there is the selection of tiles out of the box , remove inappropriate, and preparing good quality cement mortar , these details will affect the quality of the paving .

Three measures: tiling process must do some of the details of the deal

When paving tiles, tile cracks to promptly scrape excess adhesive material processing clean with a damp cloth and wipe the stain on the bricks , do not wait until the adhesive material and then wipe dry and hard to clean , so it may be difficult to clean clean.

Paving process, other renovation work at the same time not to dirty the floor , shall not artificially stampede , at least two days to prohibit walking on tiles ; pointing processing tiles have strict requirements.


Analysis: How to face the doors of the top ten brands fly single issue


Ten doors fly single- brand companies face the problem can be described as bitter ah ! Fly single market in the doors , the doors of the top ten brands sold through non-formal manufacturers of products , simply, it is posing as the doors of the top ten brands product sales situation , this acts harm the interests of the doors of the enterprise, undermines the doors of the brand's reputation against the normal operation of the market . To solve this problem alone fly , we must solve three problems: First, the product quality problems ; Second, the doors of the manufacturers service issues ; Third, the logistics problem. stone coated steel roofing tile

First, the product quality is the only guarantee for the customer to eliminate doubts

Product quality is the key to corporate survival and development concerns , as a brand doors can not guarantee the quality of products , the development is meaningless. Wrong hole , a material , edge flaking these flawed, is typical of business equipment , technology and other hardware conditions keep up , the doors of businesses in order to retain a single dealer , be sure to pay close attention to production quality , customer and establish ten brand manufacturers trust the doors , in order to better reduce fly a single phenomenon . stone coated steel roofing tile

Second, the speed is to solve customer impatient "medicine"

Many doors enterprise customers from all over the country , producing good products are relying on logistics and distribution. This we can think of to buy things on Taobao home delivery when the product appears damaged. Similarly, the doors through logistics and distribution , but also in such a situation . Therefore , the doors of the top ten brands choose to cooperate logistics company must be carefully selected and strictly related to the development of cooperation in detail, by collecting margin logistics companies and other means to compel companies to reduce logistics Arrive damage rate and damage compensation standards . Logistics damage is inevitable, how to minimize the bad situation in order to reassure customers . stone coated steel roofing tile

Third, the service is always stable core of your customers

10,000 homes as one of the top ten brands doors doors service is in place, it is for customers to worry about. Many customers are not engaged in the doors of the building materials industry -related incoming , many for the wood industry are unfamiliar , is cross- entered . stone coated steel roofing tile If warranty service , the customer will naturally expect to find near the more recent , more problem-solving doors businesses to buy it. Ten brand manufacturers to reduce the doors fly from a single service situation , the person responsible for managing the customer must , must take marketing planning guidelines for the market to carry out various activities guidelines dealers , orders improved capacity to ensure their profitability , customers only You can rest assured that continue to buy .


Wood industry urgent need to change the "big but not strong" situation


In recent years , as many people see the wood industry considerable economic benefits , have tested the water , resulting in an already saturated market increasingly saturated , industry overcapacity growing . stone coated metal roofing tile

Although the development of wood industry approaching maturity stage , there is a certain size , but not strong, wood industry urgent need to change this " big but not strong " situation. stone coated metal roofing tile

Severe overcapacity incremental market

In external demand continues to shrink , the domestic economic growth continued to drop the double impact of some of our industry currently appears serious overcapacity, especially in some sectors of the economy of scale , high productivity, high inventory , high-cost, low demand , low prices, low effective problem is very prominent. In this case the wood industry overcapacity is also more serious. stone coated steel roofing tile

In total single volume , there is no progress so fast , it must think of ways on incremental markets. After the demands for improved environmental protection , this part of the market is very broad . First, the entire amount of the doors of the market growth , then the quality of growth , driven by growth in the last whole industry profits . This is the Chinese wood industry from one path to grow stronger . stone coated steel roofing tile

Doors from large to strong demand a road course

Secondly between large and strong , from all the micro data, including product quality, added value , cash flow and so on. Factories, suppliers should not compete on price , the price should be more expensive to sell to manufacturers, manufacturers have to produce better products to consumers , the price through internal control, improve China 's output . With the intensity of the control , we will be able to strong.

Back to the macro level , no matter from their own feelings, or to see the data , the wood industry from large to strong , first performance and low- quality products to foreign countries to accelerate suppliers, products supplier . Accelerate the pace of localization , is also China's wood industry from large to strong mark . The second step in the localization , to close technology, and even more on the basis of standing technology jump and do not be afraid of being copied how. Be sure to introduce further development.

Xiaobian that our doors from large to strong from the road also need a process that requires all industry practitioners to work together in this process , and jointly create .


Doors rising costs continuing weak demand dilemma


According to the survey , interest rates , the introduction of policy fine-tuning around the property and other favorable policies added confidence to the market , but the downstream demand is still weak , favorable policies to promote better to take time requirements. Spot market of building materials continue to run smoothly , the vast majority of market quotations Shanghai , Beijing , Tianjin, Guangzhou and other flat, the current market demand weakened, this series is mapped to the doors of the market situation , it is the first half of the tepid indifference situation . Reporters found in the survey , the situation seems to have been in the business expected, reflecting favorable policies to lengthen the distance between the market , many businesses use the off-season be upgraded store rectification and staff training . CHINA MANUFACTURED STONE VENEER

On the Beijing market, due to the market situation has been unsatisfactory , the doors still weak overall sales , while up is the lack of motivation. If national economic policies to stimulate sales and manufacturers with strong enough , the market will continue this pattern . Part of Shanghai , Tianjin, Guangzhou and other places of business also reflects just need to release listing is far from ideal conditions , the doors of the terminal sales spending power is low, weak demand dilemma continues. CHINA MANUFACTURED STONE VENEER

Rising cost pressures huge wooden doors

Under weak demand dilemma , cost of doing business remains strong. Reporter visited found , pushing the main reason for operating costs , one store rent increases ; Second, raise wages ; Third stores sprawl . CHINA MANUFACTURED STONE VENEER

The doors of the store rents rising fast in recent years , it is an indisputable fact. Last year, the building materials stores swept up from the beginning to the end of lease . Each sales area in the station reporter sent back the message display , Beijing , Shanghai and other cities this year rose rent increase is not large, however , Xi'an , Changsha , Kunming, Yueyang and other building materials stores are leased up , different stores same area also rose not the same.

Xiaobian that rent is the main reason for upgrading operating costs , another important reason is the cost of staff salaries . At present , China has started to enter the era of high wages , inflation and doors with dealers to improve staff quality requirements , a substantial increase in labor wages . CHINA MANUFACTURED STONE VENEER

Hypermarkets sprawl is also a factor can not be ignored , there are many cities in the doors of the store 's body mass is close to saturation , and even the phenomenon of excess , not only increase costs for businesses, shop , store operations , if not , close it, corporate have to bear the high losses. The doors of the store expansion transition , some of the city's layout and unreasonable , commercial real estate properties doors stores appeared false prosperity , and was expanded to the doors of businesses will have to pay , the natural increase corporate channels .


New opportunities in energy-efficient windows and doors "green energy" in the voice

CHINA STONE VENEER related news

In promoting " green" , "energy" Today , the popularity of energy-saving products . "Energy-saving windows and doors " came into being but also for building energy consumption has brought new opportunities. However , in the face of good and bad products on the market and businesses are not the same introduction, " saving windows and doors ," seems to be covered with a layer of mystery . CHINA STONE VENEER

Nowadays , people are consciously or unconsciously choose their favorite lifestyle, door to homes and directly demonstrate the owner 's attitude to life and the subconscious. A residence , to show the owner 's lifestyle can be said that the first -level windows . Doors definition is only the most primitive wall cavities , providing people with the import and export channels , with both shelter , the role of the fire alarm , external doors and windows are public , but it is in the private doors . So Liushahe poem: . " The door was shut , is home of the world " to the bedroom windows bring light, life , doors and windows to the limited space of infinite extension . CHINA STONE VENEER Rows of house building structure may be the same , but each house there is a unique style , one look , turned out to be the creative doors and windows, so the house is full of personality. Bedroom doors and let each room to add a different feeling between the opening and closing , let us appreciate the beauty of the share at your fingertips . CHINA STONE VENEER



Doors constantly enrich the material , but also more open to meet the needs of life, which implies a change in the dominant enhance the quality of life , in fact , represent a kind of living quality replacement trend . CHINA STONE VENEER When the formation of the concept of windows and doors in the process of human civilization , doors and windows and a desire to become a carrier bearing human civilization, by using the function satisfies converted into the mind , the ideal extension .



China's environmental protection industry development of energy-saving windows and doors slowly


China is in transition, urbanization , the huge demand for home , household consumption accounted for 40 % of the total , doors and windows in the home and 20% of energy consumption and therefore low-carbon and energy-efficient windows and doors in the very important contribution to environmental protection . However, insiders pointed out that the development of China's current energy-saving windows and doors industry is not ideal, industry, energy levels far in Europe and America , the impact of the use of energy-saving windows and doors profiles , glass, metal and other accessories unreasonable . CHINA MANUFACTURED STONE VENEER

According to the analysis , Chinese energy-saving windows and doors industry is slow, mainly for two reasons . First , people 's awareness of energy-saving windows and doors is not enough , little attention to quality problems when doors and windows purchase ; individual developers to reduce the cost of procurement costs continue to compress windows and doors , windows and doors meet the energy requirements of the unpopular because of high cost , quality and cause windows and doors industry profits continue to decrease. Second, the lack of energy-saving windows and doors industry standards also restrict the development of the industry , the industry breakdown of standards, technical standards not detailed enough , poor corporate self-regulation , in order to compete for customers caught in the neglect of low-cost competition to improve quality, only in a fair and competitive market environment, survival of the fittest , in order to accelerate the development of the industry . CHINA MANUFACTURED STONE VENEER

 China there are more than 30,000 doors and enterprises, mostly in small and scattered , low-tech , energy-saving technology without the state . Low penetration of domestic saving windows and doors , building energy consumption is more than three times the developed countries. CHINA STONE VENEER


Urbanization has become one of China's key words in the industry view, the urbanization of the wood industry can promote. The bulletin shows that " urban-rural dual structure is a major obstacle to the integration of urban and rural development ...... accelerate the construction of new agricultural management system , giving farmers more property rights, promote urban elements equal exchange and balanced allocation of public resources , improve the healthy development of urbanization regime . " Third Plenary session stressed that" perfect healthy development of urbanization system " , the industry believes that urbanization will continue to promote the development of wooden doors, home building materials industry. CHINA STONE VENEER

Urbanization is an important engine of China's economic development in the next round of market opportunities in the course of its advance , no doubt enormous . The next decade , two decades, or even longer, this is a very big opportunity. Third Plenary Session of the 18 areas is a priority inked urbanization Reform of related real estate throughout the wood industry , this is a shot in the arm .

Wood industry in the development of these years , the reform process is fraught with uncertainty , the impact of various factors affected the wood industry is also faced with a myriad of unknown possible. But I believe with the accelerated process of urbanization , refined decoration development, protection of housing construction will further stimulate the vitality of wood industry . With the gradual progress of urbanization , the doors of businesses will undoubtedly have more development opportunities.

Insiders also positive that the future of urban-rural integration of custom wood industry , the opportunities for relatively large driving force for sustainable development is relatively strong. He pointed out that , relatively speaking, are not fully defined consumer groups , somewhat fuzzy boundaries of urban and rural businesses will not be so obvious , you can expand the space will be more.


2013年11月9日星期六

Hardware tools industry needs to grasp the development opportunities



 

With modern scientific and technological achievements in the industry, the continuous application , hardware industry, competition has become increasingly fierce. No matter what the hardware industry wants a firm foothold , we must fully understand the market developments . Hardware tools include a variety of manual , electric, pneumatic , cutting tools, auto tools , agricultural tools , lifting tools, measuring tools , machine tools , cutting tools , fixtures , tools , molds , cutting tools, grinding wheels , drill bits, polishing machine, tools, accessories, measuring and cutting tools , abrasive and so on.

Domestic enterprises are mostly hand tools to low-end products or OEM OEM , high-end products and brand products are still dominated by European and American countries .
Hand tools also because profit margins are compressed , downward movement is reduced , companies compete solely on price is difficult to establish core competencies, should explore a new path of development.

Metal products industry in China's light industry is an important component of a city Chol struggle with people's lives, adequate and sunrise industries. According to the survey noted that more than 99% within the industry for the private enterprises SMEs , stone coated steel roofing tile
is mainly distributed in Guangdong, Zhejiang , Jiangsu, Shanghai , Fujian, Shandong , Hebei and other provinces .

At present many hardware products production ranks first in the world , lighters , zippers , mug , wrenches , pliers, zipper , knives, scissors , etc. in the global market has played a very large share of the world's hardware industry are increasingly affected . Currently, more than 220 countries and territories around the world have the presence of Chinese hardware products , China's largest producer of hardware status has been established. According to Luo Baihui survey data show that metal products industry output value reached 800 billion yuan , in 2005 more than 15% in 2008 to maintain the growth rate , which in 2008 the whole industry exports amounted to 50.3 billion U.S. dollars , accounting for 40% of industry output -50 % , in addition to an increase of 7% in 2007 , but had previously been maintained at 20 % -30 % growth .

But since the fourth quarter of 2008 , the global financial crisis on the rare export-oriented enterprises and a great impact . Overnight, export orders disappears , the signed export contracts and some even have to pay the deposit , are also all kinds of excuses return . Tools, hardware , architectural hardware , locks , knives, scissors , zippers and other industries affected by this crisis, the most obvious. Some say it is a no smoke campaign, the battle is not in the true sense of the enemy , the real opponent is yourself.
Because many of our export business is OEM -based, not have their own brand and sales channels, in the current financial crisis, our weakness fully exposed.

Customs export statistics show : the first half of this year the National Hardware products exports amounted to 26.396 billion U.S. dollars , up 33.2 percent, and imports of $ 7.984 billion , an increase of 25.1%. Part by the National Bureau of Statistics analysis of metal products production during the first half of this year Show: locks yield 850 million , an increase of 17.5% ; domestic gas production 12,588,000 units, up 5.8 percent ; household gas water heater output 6,886,000 units, up 63.6% . household hood yield 8,305,000 units, up
34.7% ; daily production of 1.105 million tons of stainless steel products , an increase of 51.4% .

Among them, the power tool is a society the most widely used metal tools, with the times and social progress , the power tool market is booming , but due to various kinds of electric tools quality problems caused harm to consumers have also occurred , Thus , the world of their own power tool on the market requirements are becoming increasingly stringent. EU for the hardware power tools developed specialized 60745-1 standard , its purpose is to establish standardized hardware power tools , to enter the European market for electric tools products, technical specifications, thus reducing or avoiding power tools harm to consumers .
Europe also launched Electrical Certification Act.

Related enterprises to export to the EU specifications and series of all power tools , pre-export must be certified through the EU Directive appliances and Gasch mark expiring products to timely apply for certification . In addition, the power tool within the detection time , companies need well in advance of the preparatory work .
Enterprises need to accumulate more experience deal involving products will be based on the provisions of the EU to adjust accordingly , otherwise it will be eliminated.

Che face of increasingly fierce market competition , if domestic enterprises do not pay attention to this , it will affect their long-term development , good sales service is also good priority . stone coated steel roofing tile
sales of power tools in the world , the vast majority are from China's production and exports , China has become the world's leading supplier of power tools . Electric tools industry in the development, some problems are also increasingly apparent.

Especially in research and development system slow progress evident gap with foreign countries , export earning low performance level is low , the price is also low, small-scale enterprises , set low , raw material prices and other factors that severely restricted the industry 's further development and improve the quality . Electric tools enterprises must seize new developments , increase scientific and technological innovation, and actively carry out product certification, accelerate the pace of technological innovation , improve supporting measures to actively create conditions for attracting foreign investment , promote enterprise asset restructuring, the only way to the new situation invincible.

Door how companies for product development capabilities



 

In recent years, enterprises have developed rapidly doors , some excellent wood door industry constantly developing new products and won a good market response . The use of wood doors feature is the door to the most practical , the most fundamental problem . Commonly referred to use features include: door opening performance insulation performance doors , door sound insulation , fire resistance doors , anti-theft performance doors , external doors, pressure deformation properties , external doors, air permeability and water infiltration leakage performance , the overall strength of the door . These are our primary consideration in the design problem .

Using function is the foundation wood doors most essential thing , followed by a decorative , decoration is called a variety of styles . We run it from within , including construction, materials , we are constantly sum up experience of their predecessors , summarize the previous problems. Another one, others strive to absorb some of the advanced technologies, materials, processes. Because the biggest problem is that it will be deformed , warping , cracking , etc., some problems of product quality . So, by constantly sum up experience , continuous research and development , so that stone coated metal roofing tile
internal structure is more reasonable , more saving wood . Energy conservation, one is able to , the other one is wood, which all belong to the raw materials , though , said timber belongs to renewable, but we can not waste, especially some precious good wood.

Actual use of wood doors feature can be roughly divided into: home main gate , a small hall door , bedroom door , den door , living room door , kitchen door, bathroom door , pantry doors, balcony doors , patio doors , with the northern cold
two insulation doors.

1 , in addition to considering security entrance doors security door outside factors , from the aesthetic and practical point of view , the majority of people they chose a decorative effect strong, heavy sense of totally real wood door type ;

2 , foyer, living room doors are mostly used for the fan , sliding -type or folding door type , but its style is a square format partition type all-glass door , this door type in the space area is small and convenient , with a simple, crisp ,
transparent light and other characteristics ;

3 bedroom door are advised to use the natural warmth and elegance all real wood door type , this door to the owner in a quiet , security, or square format , opaque glass doors are more popular Japanese style and practical ;

4 , the door should adopt the sleek design , simple and elegant half oval glass door or window edges ancient pattern , can produce antique brother scholarly and cultural effects of color ;

5 , the kitchen door should use sandblasting , sanding pattern , semi- opaque glass door half-face is better than the bathroom door should adopt a unique all solid wood doors , gives a sense of security or privacy and using the upper half full frosted glass door
type, can give people a sense of calm . storage room door should adopt better performance breathable wood blinds .

Therefore, enterprises in the development of product features wood doors need to pay attention to :

Design should be used for wood doors places and use different parts to determine wood doors of use. Then, in the stone coated metal roofing tile
design process reflects these features. To achieve these functions , usually in the selection and process two aspects to be considered.

In the selection , usually chosen their breaking strength higher raw material ; choose their own structure is relatively loose , thermal insulation , sound insulation and better raw materials ; choose not flammable or fire-retardant treated raw materials.

From the process , considering the ease of nodes to achieve the above functions . Such as: doors and door frames in wood doors , door and door seal junction encryption ; doors and door frames , doors and door of the gap junction to ensure appropriate and other suitable structure.

Focus international tile tile industry market trends for the 2014 Pathfinder



 

Ceramics exhibition from abroad look ceramic tiles popular trends, companies focus on the development of varieties of new products , color combinations , textures and innovative changes in specifications , applications and combinations. Rigorous design ideas , personality, and differentiation. Their leading products embody deep levels and heritage, by design leads the world of ceramics wind. Almost every one foreign enterprise has its own design philosophy and design style, the product reflects a strong differentiation between different enterprises , products are seldom identical. There is not much foreign material aspects of the limitations , there are porcelain , ceramic , and glass , size changing , color colorful, endless stream of new products is becoming increasingly strong cultural and artistic atmosphere .

In contrast Chinese ceramics enterprises , whether it is product design or product development , mostly based on the boss's preferences, according stone coated metal roofing tile
color popular on the market products for imitation and simple design , too much emphasis on the product itself and marketing , while ignoring the product of the soul that is product design and innovation , to a certain extent, stifle the designer 's imagination , making it only the simple imitation and plagiarism. So out of the product , each between homogeneity serious, thousands of people side , read the first not want a second home. Not have their own design ideas , catch up with Italy, Spain ceramic power will always be an empty talk.



We are huge an ancient civilization and modern China , domestic enterprises actually have a more historical and cultural advantages , people do not always go to school , put their own content, exquisite thing manifested by design , by the national characteristics, China is characterized by tile
increase the added value .

Rewarding is to see the domestic ceramic industry has a " break restructuring" of composition thinking, adding more elements of fashion , so that consumers according to their preferences and needs , personalized geometry combinations.
It is said that from a single shape to " break restructuring" , is the ceramic industry a new revolution.

We all know that the original tiles representing the protagonist , because energy conservation have been included in the call out of its ranks , and slowly other glazed tiles, antique tiles slowly dominate the market. Tile design direction is still towards stylish, retro and natural original ecological direction.
Became popular large-size wood flooring , cabinets, decorative panels this year is still dazzle color faucet pop mashup style.

This popular two- glazed tile freedom to paving a new proposition. Whole body tiles can be wall integrally , consumers no longer need to distinguish between wall tiles, floor tiles concept , the same material can be arbitrary paving. In addition to regular square, rectangular tiles , the store also hexagonal and leaf -shaped and other shaped bricks . Consumers can use different sizes to mix and match tiles in floors, a personalized composition.
In recent years, paving tiles design more freely and to break the inherent rules, such as the newer high-quality brick paving on the wall , so that the formation of seamless coordination with the ground and comfort , but the cost is higher than ordinary wall .
The exhibition can be seen from the recent years , several large tile is showing a trend . First, imitation wood. Color, texture very realistic imitation , and in the space atmosphere which reflects the brick and wood interior , exterior , mosaic mix and applications, the overall performance of a space . Second, imitation stone . Imitation marble , imitation granite, now looks like God may also wish to do is , reflects the stone from stone worth noble qualities . Third, imitation leather . Mainly imitation leather, very realistic abroad from a show to make you feel the whole floor is a leather floor, which is a highly personalized popular products. Fourth, imitation silk . In particular silk matt , used in the bedroom inside, wallpaper effect. Fifth imitation metal . Foreign imitation metal glazed tile from a show began the transition to marketing , the market has begun mass production applications . With the rapid depletion of natural resources , market demand for the metal glazed tile will continue to increase , but domestic enterprises do not blindly follow . To learn other people do fine point to the correct design philosophy to guide, to come from behind in this area .
In addition Mosaic is a major feature and highlight the performance of the mosaic had been masters of some of the ads and posters , as well as some of the landmarks of the logo , so it is widely used.

Today, new building materials into the home market favorite. New energy-saving building materials mainly include new wall materials, chemical building materials, new insulation materials , building decoration materials.
" The development of new building materials industry can reduce energy consumption and waste generation traditional architecture , which is the development of low-carbon technologies , energy conservation the only way ."

New building materials , a recent hot is a thin porcelain . According to the news portal Foshan building materials , recently Foshan longest , widest nationwide , "greenest " city tunnel successfully opened , the tunnel decorative panels for the energy saving new plate - ceramic plate . Ceramic plate with short construction period , the installation application technology efficient, light , big , bright , performance, quality and other superior characteristics to obtain the majority of the people affirmed. Is also considered to be characteristic of Foshan ceramics industry base an important manifestation . As the leading edge of the ceramic industry products as new materials, new ceramic plates , its application also means that in the tunnel , walls and other high-end engineering decoration market to gain a foothold , it enamelled steel , cement board , etc., have started competing against , then it will into more projects, such as subway, etc. , but also very suitable for home environment everywhere . Ceramic plate from the " concept product " has become a hot product , become a new growth point , the building materials industry transformation and upgrading of enterprises and far-reaching significance . " 30 years ago, ceramic tile, porcelain after 30 years is " brick showing a strong trend of thin , is considered China Building Ceramics Industry "Decade of grinding sword " brewing out of the technological revolution, the building ceramics thickness of the unit from the " centimeter " reduced to a " millimeter ."
In the thinning trend , some visionary companies at the forefront .

Reduction in product marketing is a trend. Channels , terminals, brand building, expand marketing network continues to be the key to building ceramic product sales .
Nine are building network Xiaobian believe that with the ceramic industry overcapacity , the development of high-end products to enhance value-added products through brand power to achieve profitability, has become a large ceramic enterprises have to face reality .

Ceramic stores from around the country the development of the situation , stone coated steel roofing tile
brand gold higher quality stores stronger, more perfect service guarantee , the more obvious comparative advantage , its overall competitiveness , the stronger . Brand , chain , service-oriented stores has become the development trend of today .

In addition , the future will be a lot of ceramic enterprises will be looking for a breakthrough in e-commerce . Although the ceramic industry network marketing is still in preparation, but once getting anywhere channels will become traditional ceramic materials revolutionary force. For industry enterprises in the environment, regardless of the brand , the role of individual differences , or the role of networks and terminals one , quite worth studying.

Market prospects off household electricity providers to join the battlefield



 

In recent years, household electricity providers have joined the network marketing battlefield , as well JSWB accessible , Meikailong star Yi , this year in May , released in 2013 Red Star Enterprises strategic development plan, the star easy home network as the company's future development an important part of the strategy .

Reporters learned that good accessibility JSWB in Panyu , JSWB and Grandview Plaza , Tianhe has experience store , can compensate for the lack of online only see picture ; Star easy home also attaches great importance to the role of logistics , there is a page devoted to the national address and telephone number of the logistics around .
From the on-line mode of operation point of view there are two, one is self-built stores electronic business platform , such as Opie, still product delivery , Sofia , etc., two stores and third-party platform is co- brand furniture mainly small enterprises .

But the furniture industry for electricity suppliers clear differences between the degree of attention , most of the furniture enterprises have yet to be attached , CHINA STONE VENEER
website do casual, simple , and some are doing distinctive, such as Opie set of products , ordering, sales equal to one, the establishment of networks museum and still product delivery places layout clarity win.

Analysis of the industry , household electricity supplier market development prospects, but now seems to fall into a dilemma , first as a consumer durable household products , the quality is very high, pure online sales brand building trust takes time , followed by the user experience is difficult to be guaranteed, Finally home business on existing internal resources and operation mode adjustment is not enough , the need to avoid conflicts of online and offline . Still product delivery , said network platform when a more perfect pattern appears , there will be a number of followers , the network electricity supplier is to provide more convenience to the owner , become the owner for more information channels , but also face to face with the owners
communication, discussion, online shopping is not as simple as casual daily necessities , but also to the store experience .
With the flooring industry matures , the industry has intensified competition between the face of the industry pressures , flooring companies battle between the channels and the battle turns on stage , but this is difficult to adversarial competitive industry
development become healthy , flooring companies need to enter the era of brand competition .

As the market threshold is relatively low , many SMEs to use the lure of profits flocked flooring market , the use of non-pipelined , non- type production scale and make dumping, seriously disrupting the existing order of competition .
However, with a variety of financial difficulties in recent years , small and medium enterprises are also the floor was eliminated by the flooring industry is also concentrated stragglers guerrilla struggle era into the era of competition .

Brand competition era

Want to do any business large or stronger, the scope of development must change, not just limited to the regional market , but rather to look to see the country.

As a small flooring business , from the regional to the country, is a threshold around, however , is also facing a new flooring business topics .
This requires flooring companies expand sales channels and at the same time , we must pay attention to brand awareness, strengthen brand building.

With the further development of the market , growing homogenization of products , product imitation off guard , forcing flooring manufacturers must be brand building.

Engineering market is the Gospel

Throughout the world the experience of developed countries , CHINA STONE VENEER
 decoration real estate development will inevitably become the mainstream . Former Ministry of Construction has already introduced policies such fine decoration implementing rules and regulations, the domestic real estate development company is also increasing the proportion of fine decorated rooms , which works for the floor sales market is undoubtedly a great boon . At the same time , according to the national planning and will continue to expand the urban residents ordinary commodity housing construction scale , focusing on rural towns , township urbanization makes the secondary housing market flourished.

Re-decoration , renovation will be the future a third larger potential market. Personalized personalized flooring needs , whether in corporate culture, brand resonate with consumers on the kernel , the market will become a key determinant of household consumption .