2013年12月28日星期六

Doors of corporate brand transformation boycott market price war


Throughout the history of Chinese wooden door industry , in terms of equipment , technology and personnel point of view, or from the products, management , philosophy point of view, have gone through the initial introduction of foreign , domestic mimic early , absorb and process improvement and innovation. But the level of competition in the market, business model , because a considerable part of the history of domestic enterprises doors and objective environmental and other factors, is still in around the " price" as the core product level .


The doors of businesses, is now also facing a lot of problems , development is not perfect, although the price war can receive short-term effect , however , is not a good way to solve the long-term development . From the long-term development perspective, the "price war" is not conducive to the sound development of the doors of the market, and the market potential of the brand will have a huge wooden door of room for growth .

In recent years , China's doors on industrial upgrading voice continued, the majority of the doors of the brand companies are ongoing transformation, in which a change in its core content is to get rid of relying on cheap labor , low consumption of large quantities of raw materials -based business model, and changed to the brand, the way they operate value-added services , thereby enhancing the overall industrial competitiveness. Doors industry only get rid of the shackles of a price war in order into the wider world .

Resist the market price war

At home, though with increasing corporate and consumer brand awareness, the majority of companies are not willing to see the doors of the price war , the production and sale of those minority low-cost, low-quality products , industry sources also holding boycotts , hoping create a fair, standardized operating environment .

However, because of the domestic enterprises are still quite a number of doors in transition , and did not realize the brand, standardized development , the doors of the enterprise market operators lack the core competitiveness , price becomes their only "weapon ." In the international market, as China wooden door industry started late , even though the doors of local brands have a strong position in the domestic and international market , but also just to stay its infancy, and even some stone coated steel roofing tile export rights are dependent on the import and export trade companies, product pricing, sales and marketing are controlled by others , for the overseas market and no voice in the EU market, especially so cheap these doors has become the holy grail of export enterprises . Domestic enterprises need doors to modern management , brand concept , Capital Holdings and other higher-level operational mode to target practice , get rid of the weak position in the domestic market.


Sanitary electricity providers have lower risk of malpractice sale into online and offline


Recently, consumers have reflected a set of online purchase assembling furniture and a toilet , but only provide distribution services businesses , not associated installation services, after receipt of the goods need to find someone to install , it takes a lot of time and effort. With double ended eleven , twelve double crazy promotional activities , the chaos of home building materials brands also pay a substantial answer. When we bring benefits while competing electricity suppliers mode , products, service sparked stone coated metal roofing tile consumer skepticism. As for the sanitary industry , whether it is online or offline , "sale " are affecting the development of enterprises.

Frequent bathroom market sale problems

Service difficult, more difficult to do business service bathroom . In recent years it broke a lot of well-known brand bathroom or unresponsive because the service was not properly handle complaints from consumers , the media exposure.

Sanitary electricity providers have lower risk of malpractice sale into online and offline

Sanitary electricity providers have lower risk of malpractice sale into online and offline

Sanitary Market aftermarket frequency problems for a reason , attributed mainly four out : First, commitment to the implementation of enterprise services are not in place ; Second, the service principal is not clear, the problems that consumers find manufacturers, transportation and installation staff or distributors, defined on the body is not clear ; third is timely after-sales service is not guaranteed ; fourth years of service to the scope and timing of the definition is not clear , resulting in the end as the warranty period is one year or five years and other disputes.

Aftermarket drawbacks hinder the development of the electricity supplier

Although you can purchase homes to affordable sanitary products, especially for some busy urban white-collar workers , greatly improving the efficiency of shopping . However , after all, not face to face online transactions , only with pictures and some text description about product performance , see the real products , naturally gave the transaction conceals some hidden dangers . Therefore, consumers need to consider thoroughly before placing an order , to avoid introducing business "trap ."

Several companies to introduce their own electricity supplier in the service , said the best way is to resolve the source , use the best products to make electricity suppliers , to minimize the related aftermarket and product quality , if quality problems, re- replacement products to consumers , the cost incurred by the merchant. "A toilet if there is a quality problem , to and fro over the loss of business in 1000, many people do not e-commerce in the bathroom , because they are not the producers , there is no way to strictly control the product ." An engaged in the electricity supplier of bathroom company official said.

Reshuffle and integration of the industry, is the need to endogenous dynamics , stone coated metal roofing tile industry, enterprise spontaneous power to accomplish ; policy guidance needed by the national industrial policy , to support local governments. Perhaps bathroom home service spotted the huge potential market , and now in addition to the professional chef 's alone , some large enterprises and even bathroom appliance giant is also eyeing the cake to the identity of the third party integration of resources , to scale the "sell bathroom" gradually became " selling services .


The new home industry is a good way to starting the industrial transformation


2013 , the entire home building industry , after experiencing numerous tests of the market, industry norms gradually clear , industry characteristics become increasingly apparent , the development of the industry is maturing. Some companies withstood numerous tests , a firm market position ; Some companies are trying to meet the challenges of the new year with a new way of doing business ; There are some companies exposed short board development , brand image crumbling , and some even quit the stage of history .

Anyway, in 2013 for the home industry, it means a change and rebirth , it is also home to a new starting point for the industry, the vast majority of companies are aware of , to follow the market trends, industry transformation and upgrading is completed as soon as possible is good policy .

stone coated metal roofing tile environmental protection as heavy, custom-based

2013 , product homogeneity and more obvious , which forced companies must focus more on research and development, marketing, and customer service and other aspects . In a number of industry leaders , driven and supporting integration support, the furniture industry is gradually moving towards more environmentally friendly quality of the era , a unique competitive edge and influence. As consumer awareness of environmental protection as well as "natural ," Department of the pursuit, in the high-end market , solid wood furniture seems to be more popular. In addition , the use of natural materials furniture products, are a symbol of quality furniture to the times .

In addition, with the new generation of 80 and gradually become the main consumer groups , personalized mainstream consumer demand , some companies to take these consumer force , to develop a custom furniture and home improvement company's marketing channels. Specializing in personalized custom furniture consumers , young people advocating for custom furniture to create a personalized space . The home improvement company due to direct contact with consumers , more sales opportunities , by buying products and other forms of delivery service , or in the home improvement process, the furniture is recommended to consumers.

Brand , open market

For businesses, how to make people remember your brand and product characteristics are most important. More and more home building companies are beginning to realize the importance of brand building. Many enterprises through increased investment in brand building , greatly enhance the brand and reputation of the industry, the development of enterprises not only won , but also furniture, building materials led to brand era. Now, with the domestic industry, the brand concentration trend is obvious, the industry reshuffle growth accelerates, companies must pay attention to the product , management , and marketing innovative and times.

To expand the scale , some companies out of the area where , staking their claims across the country , through a unified brand chain approach the market in a short time to occupy the country , and finally develop into a giant chain channels . Subsequently , this chain of furniture stores in a way much more importance in enterprises , especially want to quickly open national market furniture companies have started their products to customers through stores across the country on display . This approach eliminates the need for the furniture industry self-built channels hardships , but also for them to save a substantial cost , but also help the stone coated steel roofing tile companies to quickly open the market , can be described as a very convenient and efficient way .

Seize the high-end, dual force

With the improvement of people's living standards and the pursuit of quality of life improvement, consumers want to buy furniture more choice and a better shopping experience. Over the past year, some of the high end home stores to test the water , it is very popular with consumers. Some home businesses realize that as people feel a little " soil" of the domestic industry should change their concepts, become high number , to adapt to new consumer groups. Who can have the strength to create a high-end area , who can win the market in the new stage. Insiders predict that the future of China 's high-end home necessarily , because this is the household sector in line with the world the only way .

In addition, in the past two years, the electricity supplier for the physical market to snatch more and more obvious. Home businesses aware of the electricity supplier has irreversibly become the future consumer trends . The next time, the domestic industry will take advantage of its line experience , expand O2O model new exploration . There is no doubt that electricity suppliers have become another channel consumer shopping , the future home shopping experience consumers in addition to physical environment , but also feel convenient and affordable O2O mode.


Flooring industry companies need to develop a mature market-oriented


At this stage, the development of the flooring industry becoming more mature , more diverse in order to meet consumer demands , the major flooring companies also began to promote products and technological innovation, accelerate product development, which will be able to continue to promote the entire flooring industry forward.

CHINA STONE VENEER consumers to buy the idea began to change

Today's society is evolving society , everyone has this knowledge , the commercial market is the same. On the flooring industry, the development of the social changes of the times , making the relevant scientific technical difficulties continue to be a breakthrough, while also improving the level of consumer aesthetic , the appearance of the flooring products , technologies, and the role of the pursuit of a more high-end , and then lead to changes in consumer psychology , this change will be mapped in the choice of the consumer to buy the product on the floor .

The flooring enterprises must evolve continuously adjust the company and brand positioning, develop products to meet consumer demand in order to keep up with the trend of the times , to share the fruits of the market share .



Flooring industry companies need to develop a mature market-oriented

CHINA STONE VENEER companies need to change according to market conditions

Flooring is an enterprise corporate positioning through market research to understand the needs of consumers , according to the survey results to the floor with the corporate culture and image of their products and brand integration, let this brand image in the minds of consumers and occupy a certain position. In theory, the positioning flooring companies , including product positioning, brand positioning , corporate positioning, corporate positioning process five percent have experienced are: the integration of product , brand and corporate positioning of the three, the three separated.

Many business owners think the floor is positioned at the beginning of the development of enterprises only do things that they can do well once and for all , in fact , because the commercial market surging, flooring companies will be subject to the development of internal and external , within the industry and outside the industry influenced by many factors, the flooring industry under the market economy , if we insist on " motionless " , will be the trend of the market is far left behind will eventually also affect the development path of enterprises. Therefore, enterprises must be timely floor according to changes in the market situation to precise positioning, which has extremely important implications for companies in the market to maintain a higher share.


Rio flooring business enterprise distribution channels horizontal development cooperation

CHINA STONE VENEER related news

In today's increasingly competitive flooring market, many companies will choose the floor of cooperation, carried out to enhance the performance together . Especially for small and medium enterprises, flooring , by virtue of their strength , coupled with cooperation, to more than " single-handedly " won more market share and opportunity. At this stage, many small and medium enterprises have started to cooperate floor , through the powerful combination of the brand, to striving to close , thereby also improves concentration brand and market visibility.

Team cohesion force distribution partners

Distribution channel development cooperation , mainly through the construction , transportation entities circulation control , service, and several parts strong management model for cooperation . Small and medium enterprises to choose the floor to cooperate in this way , one can greatly reduce the cost of the circulation process , which would also reduce sales in CHINA MANUFACTURED STONE VENEER part of the price , so that consumers get more concessions . And secondly , to build better flooring products development system and pre -sales, after-sales service , in order to gain more market share , recognition will also be promoted.



Rio flooring business enterprise distribution channels horizontal development cooperation

Cooperation is to maximize the strength of the team to get to play , small and medium enterprises to form a floor strong alliance , but also wise , overall marketing and service levels will get a corresponding increase to cultivate team spirit of the floor to allow small and medium enterprises and mutual benefit to achieve win-win cooperation effect.

Horizontal development to expand business channels

For SMEs, the strength may be weak , the funds are lacking , it is not alone to fight the market, but also the relative lack of independent research and development of innovative capacity. But if it is a joint SMEs , can gather funds for innovative and effective research and development , to explore more business channels , carried alliance , joint marketing with other home building industry . In recent years, the emergence of home improvement brands cases , such as the nature of furniture , Sofia kitchen cabinets and makeup brands such cooperation , are worth the small and medium enterprises Thinking and flooring . CHINA MANUFACTURED STONE VENEER exploring the innovation and development of the road and create more value for their wealth .

Flooring market increasingly fierce competition , the emergence of a new brand , more and more how filling a hero among the Ebb Tide , we should cooperate with each other in the process, gained further business integration and development and common progress , growth team momentum, but also was able to allow businesses to benefit more .


Flooring companies need to change the traditional marketing model


Christmas party just past , and will usher in China 's traditional New Year 's Day holiday , most flooring companies on the occasion of double once the planned promotional activities , large and small , looking forward to further success in the New Year . This year in addition to national holidays and Western festivals , flooring companies are looking for opportunities to buy and promotions, festivals is false , the sale is true.

This leads to extremely frequent promotions is from " not promote not sell " to " promote nor off " situation now , because that is numb consumers , since most of the time of the year in sales , then why the rush busy, wait until it does not really want to buy do not have this cheap. I believe this situation is that most companies are willing to see the floor , the floor also made many companies feel the pressure. It is not to say that holiday sales CHINA MANUFACTURED STONE VENEER is not it?

Holidays are still a good marketing opportunity , but traditional flooring business promotional mode should be changed.



Flooring companies need to change the traditional marketing model

Motivated by the price adjustment to the product or cultural themes

Promotions are based on the traditional volume as the evaluation standard, promotional themes often revolve around price , although the price factor in consumer buying floor consideration of a large proportion of the price as a gimmick but frequent promotions also allow consumers no longer sensitive . Therefore , how to seize the attention of consumers in the holidays is very important . I believe that companies should focus on the interpretation of the products and ideas can be considered to form a series of theme activities , focusing on cultural and health activities in science and technology concepts implants made ​​technical content of public participation activities can lead to consumer interest in the product business.

Change the way into the single topic of technology experience and

Price promotions way too simple, I have participated in factories buy, in addition to orders that draw consumers , enterprises and products , and not too much to understand . This way for a long-term corporate brand communication is unfavorable . Simple way to diversify is to add promotional gimmick , combined with hot nowadays , so consumers thirst for knowledge ; deep-seated idea is to spread household penetration of corporate culture , the conceptual product or advertising material passed on to consumers . Including the rise of the smart home nowadays , the development of technology-based products. There are the popular mobile Internet, enterprises can also make efforts in this regard , how to penetrate the CHINA STONE VENEER consumers' lives , not able to extricate themselves in the cracks between the consumer and the product , you can only rely on price to win distance.

Holiday marketing trends that companies should diversify in marketing , product not only can sell goods , but also a corporate culture carrier, is the brand value of cohesion.


2013年12月25日星期三

Doors and windows to avoid the corporate brand strategy requires three errors


After the doors built up their own brand , it needs to be related to maintenance , in order to protect it can improve their visibility in the market economy . The windows and doors of their own enterprises in brand management strategy needs to avoid the following errors:

stone coated metal roofing tile Corporate brand positioning is not enough scientific

Because China has a long period of planned economy era, many small and medium enterprises that are in the windows of reform and opening up began after exposure to the concept of the brand, so our small and medium enterprises in brand awareness from windows and doors on the whole is not enough mature brand positioning work more is in its infancy. stone coated metal roofing tile

Throughout our many small business brand windows and doors can be impressed by the very few in people's minds . Apart from a few doors corporate brand positioning is relatively clear , but most other brands still in the development stage , the positioning is not very clear. Brand characteristics generally blurred , making it difficult to highlight the differential advantage .

stone coated metal roofing tile Sales of light weight make the brand re serious

Doors and windows to avoid the corporate brand strategy requires three errors

Quality is the life of the brand , the quality is the basic starting point of the brand. At all times , be able to dominate both are famous brand symbol of high quality .

However , many of the small windows in the domestic corporate marketing plan, often blindly emphasized to enhance sales , product sales as the largest windows pursuit of business objectives . They have a big "consensus" : sales do is to do the brand, as long as the volume up, the brand will naturally be raised.

Some doors and windows in the early days very focus on quality, but with the growing scale of production , their attention on the quality of the core free slowly .

Some doors and windows in order to expand sales of regular promotions, in the long run will lead to devaluation of the brand . Regular promotional prices give people false sense that consumers are more willing to wait until the sale to buy your product , a number of loyal consumers will give up because they feel deceived by this brand.

stone coated metal roofing tile Brand advertising as the only magic

At present , many domestic small and medium enterprises are the doors and windows as long as increased advertising investment, be overwhelming media blitz , you can promote product sales , establish a brand.

In fact , brand awareness can be raised in the short term , while the brand association is a long-term project of brand building, brand asset in the long-term operation of the accumulation. Key indicators as to maintain stable sales of the brand - brand loyalty, advertising can reach more than short-term , in addition to planning the perfect brand continued excellent product quality and customer satisfaction , but also long-term consistent brand spread spread effect formed the minds of consumers .


Inquiry: aluminum windows and doors industry development should


With the rapid development of the national economy for several years , building gradually becoming saturated , industry competition is over for more than intense. Competition in the market to fall behind , it is the harsh reality faced by every business . Then, in the next few years our building walls, aluminum windows and doors industry should develop what ? How future prospects of aluminum alloy doors and windows ? Which companies should develop new products ? stone coated steel roofing tile

Over the years, our doors are always wandering all types of building in low-grade , low-price cycle , this strange phenomenon is mainly reflected in the following aspects :

1, plastic windows and doors can substitute other types of doors and windows : plastic doors and windows in the insulation aspect has unparalleled advantages , but on today's technology , the doors can be made of any material, thermal insulation doors and windows. stone coated steel roofing tile

2, the extensive use of sliding window : In recent years the amount of sliding sash windows and doors of the building is particularly great . In fact , the physical properties of windows and doors , the sliding window is the worst performance , particularly performance in terms of thermal insulation and airtight even worse . States should vigorously promote the use of casement windows .

3 , construction of affordable windows and doors should be? Our doors are always all kinds of buildings in low-grade , low-price cycle in . It seems everyone believes that the current price of our doors and windows should be 200-250 yuan / m2 or so. However, insiders said , the price of 200 / m2 around windows and doors, aluminum doors and windows , whether or steel doors or windows are color plates can not make good quality products to . stone coated steel roofing tile

Actively promote the development of new materials, new technologies, on the part of poor quality products, materials compulsory elimination of international cooperation , the introduction of foreign advanced technology and products to accelerate the construction of China's technological progress, national energy savings , aluminum is the next few years direction of doors and windows .

4 , the development of high-quality aluminum windows and doors insulation : thermal break aluminum profiles which can be used multiple forms of " layering technology ", " perfusion workers Qi Yi ", " Aluminum + PVC" composite aluminum window frames. First, a large number of aluminum windows and doors to promote insulation in the northern region , south of the Yellow River 's public buildings must also use good performance insulating glass aluminum doors and windows .

5 , and vigorously promote the use of hollow glass ; using the popularity of the hollow glass less than 1% , almost no area in the south of the Yellow River . And quality in most parts of northern China using hollow glass is also poor. stone coated steel roofing tile

6 , high-rise buildings is not easy to use plastic doors and windows ; tests showed that due to the lower elastic modulus of plastic, intensity difference , should not be used in high-rise buildings and pressure values ​​larger areas .

7 , the development of energy-efficient windows and doors must abandon the promotion of a single species only traditional planned economy , not to mention the development of energy-efficient windows and doors only plastic doors and windows. To develop a comprehensive method for various types of windows and doors, windows and doors of any type as long as the performance to promote the use of energy-saving requirements can


Energy-saving windows and doors are a professional pace for the market


With the popularization of energy-saving knowledge , we have the energy saving features of the product are more and more attention . Currently windows and doors industry also is increasing its efforts to enhance energy-saving ideas, promote energy brand. " Windows Doctor" after an investigation found doors today in the energy industry professional road farther , concrete can be seen from the following aspects. stone coated metal roofing tile

Strict construction of energy-saving windows and doors to ensure system effectiveness

China experienced a traditional door and window industry turn wooden windows , steel windows, aluminum windows , steel doors , composite doors simple stage of development , currently on the market mainstream products are solid wood doors and windows , aluminum clad wood , aluminum composite wood , copper clad wood , glass curtain wall , sun room , aluminum forging bar , steel , high-grade steel and so on. stone coated metal roofing tile

Energy-saving windows and doors are tailor-made products, in addition to a special processing technology , process complex, precision equipment , the production installation and construction and installation are demanding. Installing energy-efficient windows and doors in terms of performance can occupy the first play of various factors , signifying its importance . To do this , companies need to establish a dedicated construction team. Installation of doors and windows in general proficiency requirements for workers , requires a two-year training , practical experience can be achieved. The energy-saving windows and doors installation requirements , especially high-grade , high -quality products to install more demanding . stone coated metal roofing tile

Rise in second-tier cities developer brand concept Forced raise the standard first-line

Due to the geographical environment around the windows and doors as well as differences in the degree of awareness of energy conservation , energy-saving windows and doors throughout the building effect of the requirements are very different . Chongqing Northeast and if the value of K ( Note : K value, i.e. the greater the heat transfer coefficient K value , the more heat transfer , the poorer performance of thermal insulation value K is smaller , the less heat is transferred to the thermal insulation . better performance ) was 2.2 , Tianjin is 1.5-2.7 , Hebei Province, to develop a K value of 2.5 .

However, there are some second-tier cities in construction projects using energy savings beyond the first-tier cities has become a trend in the standard product . Such as Nanjing, Jiangsu Province , and its surrounding Yangzhou , Changzhou, Wuxi and other places of the widespread use of the new buildings shading systems and high-end energy-saving windows , doors and K value of 1.9 or less , and now Beijing windows standard K value of 2.8 . stone coated metal roofing tile

Beijing will increase energy efficiency doors and windows

" China's current energy efficiency standards for basic windows behind Europe for 30 years ." Professionals raised . K is the current European standard windows 1.3 . Currently the average K value of the doors and windows of about 3.5 , Beijing K value of only 2.8 standard doors , windows and doors in Europe 1984 K value of the standard .

In Copenhagen, the developed countries and regions standards for energy-saving windows put forward higher requirements . Germany plans to enhance the value in 2012 to 0.8 K , the EU will implement the new standard K value of 0.9 . The United States and France were planned in 2015 and 2017 , will not meet energy efficiency standards for windows to be replaced.

With the "energy saving" our leaders promise made ​​at the Copenhagen conference , our doors and windows to improve energy efficiency standards is imperative . Beijing windows to improve energy efficiency standards have been discussed in the expert stage, the plan will raise energy efficiency standards for building windows and doors in Beijing to three of the following building K value of 1.5 , three to six-story building K value of 1.8 , more than six architectural value of 2.1 K .

Insiders said that with the policy attention and enhance consumer acceptance of energy-saving windows and doors , and energy-efficient windows and doors in the spring has come.


Wood industry from simple products to brand era era


When the domestic industries of electricity providers Kazamaki Yun Chung , the doors of the electricity supplier of the entire wood industry have no small impact, and the doors of the electricity supplier service chain in the minds of consumers establish a high degree of trust is also more difficult . In the industry hopes to control the quality of products and development of the business and a lot , but when the doors of the electricity supplier yet rise , some businesses had to chase the interests of guard at the doors of quality. CHINA MANUFACTURED STONE VENEER

Spread in the Internet era , the user experience to highlight the value of the goods in recent years has reflected . Wood industry can not avoid this trend , in this environment , how to better meet consumer demand , but also a foothold where the doors of corporate long-term development .

Today, the CHINA MANUFACTURED STONE VENEER industry is gradually from a simple product of the times to brand era , the doors of businesses in this transition period , in order to really get development , brand building is indispensable. So connotation of the brand , what is it ? Is consumer confidence.

A brand influential , referring consumers spread through past experience or reputation arising from the purchase of trust , and that trust with the constant buying experience can be enhanced , and then give up thinking at the next purchase and direct selection. With the brand power , consumers will continue to buy and produce a recommendation to buy , they formed a partnership with the business relationship ; Conversely , consumers and businesses is the relationship between a single transaction , there is no continuity. CHINA MANUFACTURED STONE VENEER

Continuing trading relationship based on trust , there is no trust exists , the continuous trading or cooperation , it can not happen . However, the process of establishing trust is also very difficult. According to a psychological point of view , trust is a person willing to believe or rely on another person, the other is expected intentioned , honest , capable, and will make its commitment to consistent behavior. At the same time , choose to trust , so that those who trust in the uncertainty and risk. Control of the trust who can not be trusted to act constraints , once those who do not trust promises , trust those expectations will fall , the resulting harm is usually larger than the expected benefits. Consumers will be hurt emotionally because - to be deceived , and completely abandon the trust, abandon the enterprise , ie the value of the brand does not exist .

It is very difficult because of the confidence-building , the doors of businesses need to spend more effort to strengthen the trust , the need to restrain their behavior , the energy and the focus shifted from trust to strengthen the concept spread to constantly improve the value of their own creation , transmission capacity value , consumer satisfaction , and even met. So , the doors of businesses in order to make every transaction generated , brand strength has been enhanced , and generates a transaction driven ; long, long time, the doors of the consumer business from the customer becomes a partner , but also continued to grow naturally acquired basis , achievement centennial .

CHINA MANUFACTURED STONE VENEER Brand era, the brand is the life , and trust is the foundation of the brand . We can say that there is no consumer confidence , there is no brand power , no brand power, there will be no sustainable development of the doors of the enterprise. It is difficult to build trust , need long-term adherence , and undermine the trust is very easy , just one incident . So, when newcomers learn from history , not only concerned about the spread of manufacturing effects, but also pay attention to establish , maintain , and strengthen consumer confidence , maintaining brand .

Doors to do business only wholeheartedly doors , one for the sake of consumers , produce high-quality environmentally friendly wooden products , efforts on brand marketing, will certainly be in favor of consumers !



Price differences marble stone color determines the price

CHINA STONE VENEER related news

Stone include CHINA STONE VENEER , marble , granite , etc., but also includes two natural culture stone culture stone and artificial stone culture . Various types of stone because of its color, production process, the texture is different, there is a big difference in price .

CHINA STONE VENEER used for interior decoration locally

Modeling and diverse CHINA STONE VENEER , different colors , and more for the local interior decoration , such as the living room TV wall decor , wrought iron heating cover embossed around the shape, or the courtyard ground handling , decorative effect close to nature , reflecting the ancient decorative style. Artificial culture stone which is made from natural culture stone made ​​after reprocessing , lighter weight , non-toxic , no mildew , easy installation features , suitable as wall topical treatment , reduce the loading capacity of the wall , the prices are more natural and CHINA STONE VENEER expensive, by the joint venture manufacturers of brand, price is generally 300 yuan / box above , if it is imported stone brand, price will be higher , up to about 1000 yuan / box . The natural culture stone much cheaper price , the price is generally around 120-130 yuan / square meter. Consumers can buy a purpose according to their economic capacity and needs.

Marble color determines the price

Marble has always been solid texture, colorful loved by the people . One consumer said buy marble , marble, solid color , large range of options, you can choose one or several different colors with the use of decorative effect , there is a sense of luxury . But said the selection of marble is a hassle , because the same colors natural marble existence of color , so when you want to buy businesses to the warehouse to pick with a block . In order to avoid too much color , undermine the overall decorative effect.

Marble color or decide an important factor in the price . According to businessmen , the color of marble for its unique mineral less, so the price is expensive. Color similar to the color of the marble ore prices are generally about 100 yuan / square meter , while the same specifications of red, black , green marble , the price is between 300 yuan / square meter to 500 yuan / square meter.

" Peach red ", " 664 " of these species , the price a few years ago or 100 yuan per square meter , but now has dropped to about 30 yuan per square meter, which allow consumers to express amazement at the same time , I felt great joy. Shaoxing stone in granite and marble in unison past prices , recently showing a different trend. Granite all the way down , and some varieties even worth all of a sudden contraction several times , but the marble is becoming increasingly high prices , nearly a quarter of the price of some varieties .

Merchant explain this phenomenon is that now fewer and fewer people choose granite , especially since 2005 , people pay more attention to it for environmental protection , most people think of granite have radiation, but the grade is not high , so now people like selection of marble. Each customer point of view there is no questioning of granite have radiation, we naturally have to be honest, some species do radiation is relatively large , so people buy less.

Needs of people , and this naturally pulled up the price . In the same time the price of granite , marble prices are soaring . Contrast for a moment during this year's National Day quotes marble , found that the price of 200 yuan per square meter varieties , has now risen to 300 yuan per square meter, and because many stores stone , intense competition , and many offer has been close to the critical point, Thus bargaining room is not great, a lot of consumers are generally reflected marble prices too fast.

Although prices rose faster stone , according to the current trend may be even prices. Shaoxing stone supply channel typically come from Hangzhou , and Hangzhou market is granite stone , marble is in the entire warehouse stage , some varieties of stone , often only a few boss for clearance may be low-priced sale . By the end , the stone market will be a wave of price increases climax, re- launch and post- shipment clearance new class finished , marble and granite prices will jump up jump. Of course , to remind consumers to take a correct attitude toward the problem of radioactive stone , fully aware under what circumstances will suffer because of building materials and radioactive radiation .


Yunfu Stone development presents five new features


Yunfu Stone is one of China's three major production bases , has a long history of stone processing . Yunfu Stone after 400 years of development, from the stone machinery, stone processing CHINA MANUFACTURED STONE VENEER stone sales have been worked out to a unique ones . Yunfu Stone has been in development , has been in progress , especially in recent years , the rapid pace of development in Yunfu Stone . I summed up , Yunfu Stone development currently showing five new features:


Disorderly operating closer to the industrial clusters from "small, scattered, chaotic ."

Yunfu Stone was mentioned before , always think of six words : dirty, chaotic , poor, small , soil , scattered, now with the construction of Yunfu International Stone Expo Center and successfully put into operation, China Yunfu city to build an international stone industry , the rise of rock through the world of international stone city , Ann Tong successful transfer of stone industry , more and more enterprises into the stone Stone industrial Park , and received good economic results, the overall appearance of Yunfu Stone has also been a great changed.

CHINA STONE VENEER Stone Craft :

From spark to Liaoyuanzhishi

10 years ago, Yunfu stone craft factory is less than 30 , and now has grown to more than 300, a 10 -year period increased by 10 times . Whether Yunfu stone craft decorative craft shaped stone , or stone craft ornaments in stone market are widely acclaimed. Development of craft shops development Yunfu Stone Dragon Bridge area from downtown to Riverside Road , Shepherd Road , A Block, Yunfu International Stone Expo Center will also be playing an international stone art Yunfu City . Yunfu stone crafts market in full swing , it also attracts craftsmen from Fujian, Henan and other places come to workers, businessmen come to Societe Generale.

CHINA STONE VENEER Artificial stone :

From the meteoric rise to anybody's game

Yunfu "China artificial stone " of the title , is the highlight of Yunfu Stone artificial stone development, Yunfu scrap generated more than 4,000 companies each year countless stone , artificial stone manufacturers appear to solve this problem , both consumption the stone waste, and produce economic benefits, can be described as two birds with one stone . Fu Yun Yunfu Stone is the pioneer of artificial stone production , the production of granite once available, will be in short supply. Now Yunfu development of artificial stone is not the year of thriving, but flourishing , like the rich cloud , new cloud , legend, Sheng Yun, BRETON other companies in the industry are one of the best -known outstanding enterprises .

Exhibition :

From small to large, had become the international stone industry event

Yunfu Stone Fair is the tenth year the development of stone is the fourth year the festival to organize exhibitions and stone Yunfu Stone Culture Festival is also a success year after year . The 10th China ( Yunfu ) International Stone Technology Exhibition exhibition area exceeded 90,000 square meters , the Fourth China ( Yunfu ) Stone Culture Festival ornamental stone fairs exhibition area over 70,000 square meters , the exhibition area concerned, can rival any in the world of a professional rock show.

Business sense :

From the peace of mind becomes vigilant

Previously, in Yunfu Stone are doing as long as the basic money, but earn earn less problems. However, this year 's market environment has changed, has changed the way many companies sit back and relax other off-site , has begun to plan ahead for the development of the stone industry . There are many enterprising entrepreneurs have begun to consider the stone resource integration , pushing development , in September this year, sponsored by the Chinese Chamber of Yunfu Stone ( Yunfu ) Stone Industry Development Summit Forum upgrade , is the best proof.

Yunfu Stone development for all to see , perhaps there is a problem one way or another in the process of development , but the most important thing is to have been in progress , which is what we pleased .


2013年12月11日星期三

Flooring business into survival needs thorough reform and development dilemma


Today , the competition has become increasingly fierce flooring market , many small and medium enterprises significantly disadvantaged floor in the fierce market competition. To this end a number of small and medium enterprises to produce a foreign company to get its reputation attached to the idea , and the reform of the enterprise by helping foreign companies to convert the business outlook, enhance their competitiveness in the market .

Small and medium sized businesses struggling to survive the floor

Industry sources said a large floor vassal state dependent manner small vassal state of these small and medium enterprises and the ancient concept of exactly the same, just to keep yourself and get a good development , of course, the key aim is to maintain a safe living stone coated steel roofing tile enterprises nature , allows companies to continue to survive in the marketplace , they do not want to crowd out the market .

To this end , the current SMEs will actively find a way to cope with future pressures on the market step by step increase , which causes more serious concerns of the heart , said many small and medium business owners had a hard , dry it OK initially enthusiastic , but now it is very frustrating .

Flooring enterprise reform needed " thoroughly "

Specific ideas SMEs is the initiative to contact foreign brands flooring business , and then by means of their technology to produce a product, but the product label still preserved, but not completely marked the names of foreign enterprises , otherwise the business equivalent OEM up to foreign companies .

Logo in the product labeling with foreign companies and technical aspects will be certified , the product name or your own name , so the image of the product in the area will get a major upgrade , will produce trust consumers see above mark, because consumers are still more favor foreign products , but the price will not be greater product variation , so an inexpensive products with foreign labels , just to meet the consumer demand for the brand reputation of the two-way and inexpensive .

Nine are building network Xiaobian believe that if this model will soon launch other businesses to follow suit making industry , when market conditions will become more complex , SMEs with foreign brand labels compete naturally than previous market at least twelve grades on competitive, the domestic stone coated steel roofing tile brands will certainly increase the impact of , for this complex situation , the officer said only , as the case may be. But the big trend, many flooring companies will eventually be outside the line, the line of large enterprises , foreign enterprises to acquire off the market to finally be showing a game between a big business situation. To this end , the current flooring companies should seek drastic reform .


PVC pipe industry development status of research


China PVC Pipe rapid development of these years , the annual increase rate reaches 8 percent , while the rate of increase of 2% per year . In the plastic pipe , PVC pipe has always been ahead of the amount , which is widely used in water supply and drainage .

Product innovation remains to be progress - because of relatively sophisticated skills in recent years, PVC water pipe invested little in product innovation , relatively few new products, more products on the market in general , high-skill , low value-added products , similar generic products, the majority of low-grade products , less advanced products.

Effects of lead on the ban PVC-U pipes - probably face is , PVC-U water pipe to use non- lead salt rule of PVC heat stabilizers pipeline industry a greater negative impact . Although the part of industry associations and a number of production companies make a lot of efforts, held a special press conference to promote the use of the media , the whole situation gradually rational, but because some users of the real situation is still not very aware , PVC-U the rate of increase is less than the amount of drinking water pipes to increase the level of uniformity , but also for the use of other PVC-U pipes are also potential negative effects.

Extended use areas , stone coated metal roofing tile market operations to be progressive implementation , application and supporting skills need to be further improved - to promote the industry and products , science and other aspects of the job are not in place , the impact of the expansion of the use of plastic pipes and rational use areas . Industry associations about the job remains to be progress, more needs to strengthen efforts to promote implementation . Currently, the market will set the product 's use in a limited number of areas , as well as use the opportunity to open up new markets . Some products use matching skills are not available, and some product design , construction, testing and other standardized operations lagging behind.

Market is not standard , and some low-quality product quality , impact on the healthy development of the industry - because the plastic pipe market is not standard , and some buyers are not the end use of the product who do not pay attention to the brand and quality , the formation of the market is not the same quality together with the presence of the product , and even some low post when the geological disposal of the product is very good , and PVC-U pipes quite serious . It knows that a company produces a variety of PVC-U county region has 500 or more, and the vast majority of family workshops , Quality imagined. Capital PVC-U pipes , the material quoted accounted for about 70% of the wall thickness is reduced through a single company , a lot of calcium carbonate and other methods to increase product costs decline , the formation of low-quality product quality. There are not two or more companies to use the same trademark quality , the use of low- level processing equipment , water pipes and other selection methods lead salt stabilizer production to reduce costs , harm the interests of consumers , ruined the industry 's promise.

Should further improve the quality of construction works - PVC-U pipeline project depends largely on the level of construction quality , good stone coated metal roofing tile product cordial construction ensure outstanding talent pipeline operation systems engineering . Some engineering skills shortage of professional staff training, follow metal tube method in practice for design and construction , there is a situation of non-standard construction , rough construction , etc., not fully PVC-U pipes skill economic function , and even the formation of the pipeline damage. Some users still do not know the current plastic pipe according to the rules of knowledge about how throughout the construction and supervision .



Promotional Leiqi end flooring company poised drums


Approaching the end of 2013 , although the flooring industry has been the best selling period, but there are still many companies took advantage of the end of the floor , on the occasion of the New Year launch of new promotional activities in order to win the New Year good luck . Throughout all walks of life , especially in real estate is still very hot at the end of the purchase or renovation of rooms are still a craze , you can say that never stop . Major flooring company firmly grasp this time the festival boom, preparing for the end of a full range of promotional activities.

Promotional Leiqi end flooring company poised drums

Arrival in December 2013 , with regard to the " end of sale " as " gold sales of " public opinion intensified, many companies have entered the floor to prepare for the end of promotional model, which can be seen throughout the flooring industry for flooring products sales increase is very desire .

Xiao Bian learned a lot of stone coated metal roofing tile consumers have begun contemplating the end of the purchase , the move when , taking advantage of the end of major home building promotional occasion , buy inexpensive products meet the mind and love for their home renovation. This collective holiday spending habits , already fixed in the hearts of people , becoming a consistent mode of thinking, because of this , the major promotional items followed, growing sales flooring industry for all to see , it can be said is inevitable trend.

For example , a recent national forest floor and domestic brands lead the curtain opened the promotion , launched a final berserk through time and space -themed activities , covering a variety of preferential its flooring products , wood flooring, laminate flooring , multi-layer solid wood flooring , antique wood flooring cheap none other , more lucrative prizes both hands , so that all consumers to " pick up a great deal ", which means real bargains , so many consumers are very satisfied , just take over the usual low price , you can create a warm home life , many consumers will also hold this consumer psychology.

Of the year, the proportion of married or move in a more up , this phenomenon is to stimulate the growth of domestic market demand , but also to many flooring companies poised to have to prepare for year-end promotions.

stone coated steel roofing tile numerous year-end sales mainly to " affordable " prevail

Most flooring companies have retaken the end of this last fight promotion , and many items of promotional activities followed by market watchers can find many flooring companies are beginning to "affordable" active standards, giving consumers the biggest let, well-known brands such as David flooring, national forest floor , have launched a very heavy discount promotions. Just the flooring business , some large home stores have also launched at the end of promotional activities , preparing a new round of sprint sales success .

Abandon the complicated names promotional gimmick , the real truth to the price of consumer feedback , but also to stimulate the activity of the buyer's market to a certain extent , to enhance sales flooring industry has thrust .


Flooring companies need to improve marketing channels to promote development


2013 buy flooring surging , Enter the Dragon under the major brands , all have reaped rich fruits , especially the big brands buy based activities , have achieved good results. Rise buy mode , so see the billowing floor business interests , in the case of more fame and fortune flooring companies have to follow suit to carry out buy activities . However , excessive markdowns will lead corporate brand is affected, and even make consumers on the brand of "no confidence " phenomenon. Over time, also because of rising costs , rising raw material prices and other factors, companies too heavy , affecting the normal operation of enterprises .

By the end of 2013 has been on the market there are many voices prices struck, due to raw material costs, human resources prices, flooring companies are also facing the reality of price increases , but how rising , companies are required to measure the floor clear .

It is understood , CHINA STONE VENEER market, some dealers , in several successive year has received a notice from the manufacturer's price , or roughly between 5 % -15 % , a few high-end wood floors or breaking the third mark .

Flooring export difficulties , large domestic competition , it is undeniable , the flooring industry has entered a period of profit for many flooring companies, raw material scarcity is just one of the factors pushing prices behind many pressures from rising costs . Labor costs rise, companies are forced elimination of old production lines , automated equipment upgrades , cost pressures have increased significantly. At the same time , marketing costs, rent home stores increased year by year .

In such a period flooring business if not effectively control production costs , it may not be seen dead end into the zero profit , so what floor trader can rely on to survive ? Therefore, in the next period of time , raise the floor price is an inevitable trend .

Many businesses now have more or less of floor prices, of course, there is currently no adjustments flooring business floor price . But the market trend so , perhaps in 2014 will have to raise prices , because it is forced to move to the floor trader to survive .

The face of the tide of market prices , industry insiders believe that the price is certain, but to control the degree of flooring market already highly competitive and increasingly rational consumer spending , many consumers are waiting to buy flooring promotional period , if the price will certainly result in the loss of customers , so that the floor trader is also a heavy blow.

Perfect channel construction , and actively expand sales channels, is currently an urgent need to improve the business part of the floor . Customers rely on pure mode can not support the expansion of product sales channels . Flooring companies to develop sales channels , we should combine the strength of their business improvement , rather than just repeating unfounded reform. Many emerging media platforms flooring company in 2013 to develop a major goal , the use of new media platforms CHINA STONE VENEER expand sales channels , online marketing on the basis supplemented by on-line campaign, the expansion of brand awareness , to occupy more market share has a greater impact.

Buy pros and cons, for flooring companies, should avoid weaknesses, develop their own strengths, enabling integration of enterprise resources , and gradually improve the business development system , to learn desirable experience buy mode , so that a degree of relaxation to allow enterprises bigger strong. In the next few years of development , the rich culture of enterprises, expansion of channel marketing and sales approach , for flooring businesses are imperative.