2013年9月18日星期三

Doors industry wading commerce "very Me"



 

If you look closely , you will find more and more doors industry brand began to try in different modes gallop stone coated metal roofing tile market ; rather have a temporary situation on the market distribution model , and gradually showing its weaknesses .

Traditional distribution links and more costly wood industry currently uses almost all dealers mode. Generally followed the same pattern , the local business agent or distributor of a brand , stationed in a store , distributor or dealer outlets to the store to pay rent and other fees.

Insiders said that dealers mode in addition to the production companies expand sales channels , but also timely feedback of market related information, more efficient, have some time to promote the rapid development of industry .
But with today's industry profits fell , dealers or agents bear the cost of increasing the old pattern gradually reflect more disadvantage.

It is understood that 90% of the wood industry manufacturers are taking dealer mode. However, there are many dealers feel that the brand is not your own , is "to others her son ." Prior industry is profiteering era, driven by the interests , there are still a lot of people are willing to " wedding dress for others ."
As the industry into the era of small profits , some dealers also heart intended to retire .


Under the weight of the high-cost , domestic enterprises have to integrate resources , " self-built channels ." In this regard , the Nobel tile most right to speak . Nobel tiles take years to set up branches in major cities a combination of direct and distribution , according to industry analysts , Direct mode after all channels of a high-cost era of enterprise development. "Factory to shop channel , local enterprises are mainly doing maintenance and service , and perhaps this is a healthier way ." Operated for many years in the industry, said Mr. Shen .
"Factory set up branch offices , pricing power in the hands of manufacturers to grasp , just close to the current mode of operation of the appliance .

Today, the doors of businesses have " shock ."
According to incomplete statistics , Hei Bao dream , TATA doors , Dekor other famous brands have begun to test the water commerce .

In TATA doors , for example, the enterprise of a product "to move " up sales online shopping mall , at the same time more than 800 stores nationwide network area also opened , allowing the owners to enjoy from the reservation , payment to a real one-stop service
services.

Two years ago, local pine furniture leader " hi dream treasure" long "sea ", the Xiamen area manager , said online sales more than 30% annual growth rate .

With the rapid development of Internet , consumer attitudes and the way is undergoing a huge transformation , stone coated steel roofing tile
online shopping become their shopping in another way . To some extent , the doors of industry wading commerce " is Me ."

 

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