Doors and windows to avoid the corporate brand strategy requires three errors

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After the doors built up their own brand , it needs to be related to maintenance , in order to protect it can improve their visibility in the market economy . The windows and doors of their own enterprises in brand management strategy needs to avoid the following errors:

stone coated metal roofing tile Corporate brand positioning is not enough scientific

Because China has a long period of planned economy era, many small and medium enterprises that are in the windows of reform and opening up began after exposure to the concept of the brand, so our small and medium enterprises in brand awareness from windows and doors on the whole is not enough mature brand positioning work more is in its infancy. stone coated metal roofing tile

Throughout our many small business brand windows and doors can be impressed by the very few in people's minds . Apart from a few doors corporate brand positioning is relatively clear , but most other brands still in the development stage , the positioning is not very clear. Brand characteristics generally blurred , making it difficult to highlight the differential advantage .

stone coated metal roofing tile Sales of light weight make the brand re serious

Doors and windows to avoid the corporate brand strategy requires three errors

Quality is the life of the brand , the quality is the basic starting point of the brand. At all times , be able to dominate both are famous brand symbol of high quality .

However , many of the small windows in the domestic corporate marketing plan, often blindly emphasized to enhance sales , product sales as the largest windows pursuit of business objectives . They have a big "consensus" : sales do is to do the brand, as long as the volume up, the brand will naturally be raised.

Some doors and windows in the early days very focus on quality, but with the growing scale of production , their attention on the quality of the core free slowly .

Some doors and windows in order to expand sales of regular promotions, in the long run will lead to devaluation of the brand . Regular promotional prices give people false sense that consumers are more willing to wait until the sale to buy your product , a number of loyal consumers will give up because they feel deceived by this brand.

stone coated metal roofing tile Brand advertising as the only magic

At present , many domestic small and medium enterprises are the doors and windows as long as increased advertising investment, be overwhelming media blitz , you can promote product sales , establish a brand.

In fact , brand awareness can be raised in the short term , while the brand association is a long-term project of brand building, brand asset in the long-term operation of the accumulation. Key indicators as to maintain stable sales of the brand - brand loyalty, advertising can reach more than short-term , in addition to planning the perfect brand continued excellent product quality and customer satisfaction , but also long-term consistent brand spread spread effect formed the minds of consumers .

By stone coated metal roofing tile