2013年12月28日星期六

The new home industry is a good way to starting the industrial transformation


2013 , the entire home building industry , after experiencing numerous tests of the market, industry norms gradually clear , industry characteristics become increasingly apparent , the development of the industry is maturing. Some companies withstood numerous tests , a firm market position ; Some companies are trying to meet the challenges of the new year with a new way of doing business ; There are some companies exposed short board development , brand image crumbling , and some even quit the stage of history .

Anyway, in 2013 for the home industry, it means a change and rebirth , it is also home to a new starting point for the industry, the vast majority of companies are aware of , to follow the market trends, industry transformation and upgrading is completed as soon as possible is good policy .

stone coated metal roofing tile environmental protection as heavy, custom-based

2013 , product homogeneity and more obvious , which forced companies must focus more on research and development, marketing, and customer service and other aspects . In a number of industry leaders , driven and supporting integration support, the furniture industry is gradually moving towards more environmentally friendly quality of the era , a unique competitive edge and influence. As consumer awareness of environmental protection as well as "natural ," Department of the pursuit, in the high-end market , solid wood furniture seems to be more popular. In addition , the use of natural materials furniture products, are a symbol of quality furniture to the times .

In addition, with the new generation of 80 and gradually become the main consumer groups , personalized mainstream consumer demand , some companies to take these consumer force , to develop a custom furniture and home improvement company's marketing channels. Specializing in personalized custom furniture consumers , young people advocating for custom furniture to create a personalized space . The home improvement company due to direct contact with consumers , more sales opportunities , by buying products and other forms of delivery service , or in the home improvement process, the furniture is recommended to consumers.

Brand , open market

For businesses, how to make people remember your brand and product characteristics are most important. More and more home building companies are beginning to realize the importance of brand building. Many enterprises through increased investment in brand building , greatly enhance the brand and reputation of the industry, the development of enterprises not only won , but also furniture, building materials led to brand era. Now, with the domestic industry, the brand concentration trend is obvious, the industry reshuffle growth accelerates, companies must pay attention to the product , management , and marketing innovative and times.

To expand the scale , some companies out of the area where , staking their claims across the country , through a unified brand chain approach the market in a short time to occupy the country , and finally develop into a giant chain channels . Subsequently , this chain of furniture stores in a way much more importance in enterprises , especially want to quickly open national market furniture companies have started their products to customers through stores across the country on display . This approach eliminates the need for the furniture industry self-built channels hardships , but also for them to save a substantial cost , but also help the stone coated steel roofing tile companies to quickly open the market , can be described as a very convenient and efficient way .

Seize the high-end, dual force

With the improvement of people's living standards and the pursuit of quality of life improvement, consumers want to buy furniture more choice and a better shopping experience. Over the past year, some of the high end home stores to test the water , it is very popular with consumers. Some home businesses realize that as people feel a little " soil" of the domestic industry should change their concepts, become high number , to adapt to new consumer groups. Who can have the strength to create a high-end area , who can win the market in the new stage. Insiders predict that the future of China 's high-end home necessarily , because this is the household sector in line with the world the only way .

In addition, in the past two years, the electricity supplier for the physical market to snatch more and more obvious. Home businesses aware of the electricity supplier has irreversibly become the future consumer trends . The next time, the domestic industry will take advantage of its line experience , expand O2O model new exploration . There is no doubt that electricity suppliers have become another channel consumer shopping , the future home shopping experience consumers in addition to physical environment , but also feel convenient and affordable O2O mode.


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