Doors of corporate brand transformation boycott market price war

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Throughout the history of Chinese wooden door industry , in terms of equipment , technology and personnel point of view, or from the products, management , philosophy point of view, have gone through the initial introduction of foreign , domestic mimic early , absorb and process improvement and innovation. But the level of competition in the market, business model , because a considerable part of the history of domestic enterprises doors and objective environmental and other factors, is still in around the " price" as the core product level .

stone coated steel roofing tile brand transition

The doors of businesses, is now also facing a lot of problems , development is not perfect, although the price war can receive short-term effect , however , is not a good way to solve the long-term development . From the long-term development perspective, the "price war" is not conducive to the sound development of the doors of the market, and the market potential of the brand will have a huge wooden door of room for growth .

In recent years , China's doors on industrial upgrading voice continued, the majority of the doors of the brand companies are ongoing transformation, in which a change in its core content is to get rid of relying on cheap labor , low consumption of large quantities of raw materials -based business model, and changed to the brand, the way they operate value-added services , thereby enhancing the overall industrial competitiveness. Doors industry only get rid of the shackles of a price war in order into the wider world .

Resist the market price war

At home, though with increasing corporate and consumer brand awareness, the majority of companies are not willing to see the doors of the price war , the production and sale of those minority low-cost, low-quality products , industry sources also holding boycotts , hoping create a fair, standardized operating environment .

However, because of the domestic enterprises are still quite a number of doors in transition , and did not realize the brand, standardized development , the doors of the enterprise market operators lack the core competitiveness , price becomes their only "weapon ." In the international market, as China wooden door industry started late , even though the doors of local brands have a strong position in the domestic and international market , but also just to stay its infancy, and even some stone coated steel roofing tile export rights are dependent on the import and export trade companies, product pricing, sales and marketing are controlled by others , for the overseas market and no voice in the EU market, especially so cheap these doors has become the holy grail of export enterprises . Domestic enterprises need doors to modern management , brand concept , Capital Holdings and other higher-level operational mode to target practice , get rid of the weak position in the domestic market.

By stone coated steel roofing tile