2013年12月28日星期六

Flooring industry companies need to develop a mature market-oriented


At this stage, the development of the flooring industry becoming more mature , more diverse in order to meet consumer demands , the major flooring companies also began to promote products and technological innovation, accelerate product development, which will be able to continue to promote the entire flooring industry forward.

CHINA STONE VENEER consumers to buy the idea began to change

Today's society is evolving society , everyone has this knowledge , the commercial market is the same. On the flooring industry, the development of the social changes of the times , making the relevant scientific technical difficulties continue to be a breakthrough, while also improving the level of consumer aesthetic , the appearance of the flooring products , technologies, and the role of the pursuit of a more high-end , and then lead to changes in consumer psychology , this change will be mapped in the choice of the consumer to buy the product on the floor .

The flooring enterprises must evolve continuously adjust the company and brand positioning, develop products to meet consumer demand in order to keep up with the trend of the times , to share the fruits of the market share .



Flooring industry companies need to develop a mature market-oriented

CHINA STONE VENEER companies need to change according to market conditions

Flooring is an enterprise corporate positioning through market research to understand the needs of consumers , according to the survey results to the floor with the corporate culture and image of their products and brand integration, let this brand image in the minds of consumers and occupy a certain position. In theory, the positioning flooring companies , including product positioning, brand positioning , corporate positioning, corporate positioning process five percent have experienced are: the integration of product , brand and corporate positioning of the three, the three separated.

Many business owners think the floor is positioned at the beginning of the development of enterprises only do things that they can do well once and for all , in fact , because the commercial market surging, flooring companies will be subject to the development of internal and external , within the industry and outside the industry influenced by many factors, the flooring industry under the market economy , if we insist on " motionless " , will be the trend of the market is far left behind will eventually also affect the development path of enterprises. Therefore, enterprises must be timely floor according to changes in the market situation to precise positioning, which has extremely important implications for companies in the market to maintain a higher share.


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