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STONE VENEER related news
At this stage, the development of the
flooring industry becoming more mature , more diverse in order to meet consumer
demands , the major flooring companies also began to promote products and
technological innovation, accelerate product development, which will be able to
continue to promote the entire flooring industry forward.
CHINA STONE VENEER
consumers to buy the idea began to change
Today's society is evolving society ,
everyone has this knowledge , the commercial market is the same. On the
flooring industry, the development of the social changes of the times , making
the relevant scientific technical difficulties continue to be a breakthrough,
while also improving the level of consumer aesthetic , the appearance of the
flooring products , technologies, and the role of the pursuit of a more
high-end , and then lead to changes in consumer psychology , this change will
be mapped in the choice of the consumer to buy the product on the floor .
The flooring enterprises must evolve
continuously adjust the company and brand positioning, develop products to meet
consumer demand in order to keep up with the trend of the times , to share the
fruits of the market share .
Flooring industry companies need to develop
a mature market-oriented
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companies need to change according to market conditions
Flooring is an enterprise corporate
positioning through market research to understand the needs of consumers ,
according to the survey results to the floor with the corporate culture and
image of their products and brand integration, let this brand image in the
minds of consumers and occupy a certain position. In theory, the positioning
flooring companies , including product positioning, brand positioning ,
corporate positioning, corporate positioning process five percent have
experienced are: the integration of product , brand and corporate positioning
of the three, the three separated.
Many business owners think the floor is
positioned at the beginning of the development of enterprises only do things
that they can do well once and for all , in fact , because the commercial
market surging, flooring companies will be subject to the development of
internal and external , within the industry and outside the industry influenced
by many factors, the flooring industry under the market economy , if we insist
on " motionless " , will be the trend of the market is far left
behind will eventually also affect the development path of enterprises.
Therefore, enterprises must be timely floor according to changes in the market
situation to precise positioning, which has extremely important implications
for companies in the market to maintain a higher share.
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