2013年12月25日星期三

Wood industry from simple products to brand era era


When the domestic industries of electricity providers Kazamaki Yun Chung , the doors of the electricity supplier of the entire wood industry have no small impact, and the doors of the electricity supplier service chain in the minds of consumers establish a high degree of trust is also more difficult . In the industry hopes to control the quality of products and development of the business and a lot , but when the doors of the electricity supplier yet rise , some businesses had to chase the interests of guard at the doors of quality. CHINA MANUFACTURED STONE VENEER

Spread in the Internet era , the user experience to highlight the value of the goods in recent years has reflected . Wood industry can not avoid this trend , in this environment , how to better meet consumer demand , but also a foothold where the doors of corporate long-term development .

Today, the CHINA MANUFACTURED STONE VENEER industry is gradually from a simple product of the times to brand era , the doors of businesses in this transition period , in order to really get development , brand building is indispensable. So connotation of the brand , what is it ? Is consumer confidence.

A brand influential , referring consumers spread through past experience or reputation arising from the purchase of trust , and that trust with the constant buying experience can be enhanced , and then give up thinking at the next purchase and direct selection. With the brand power , consumers will continue to buy and produce a recommendation to buy , they formed a partnership with the business relationship ; Conversely , consumers and businesses is the relationship between a single transaction , there is no continuity. CHINA MANUFACTURED STONE VENEER

Continuing trading relationship based on trust , there is no trust exists , the continuous trading or cooperation , it can not happen . However, the process of establishing trust is also very difficult. According to a psychological point of view , trust is a person willing to believe or rely on another person, the other is expected intentioned , honest , capable, and will make its commitment to consistent behavior. At the same time , choose to trust , so that those who trust in the uncertainty and risk. Control of the trust who can not be trusted to act constraints , once those who do not trust promises , trust those expectations will fall , the resulting harm is usually larger than the expected benefits. Consumers will be hurt emotionally because - to be deceived , and completely abandon the trust, abandon the enterprise , ie the value of the brand does not exist .

It is very difficult because of the confidence-building , the doors of businesses need to spend more effort to strengthen the trust , the need to restrain their behavior , the energy and the focus shifted from trust to strengthen the concept spread to constantly improve the value of their own creation , transmission capacity value , consumer satisfaction , and even met. So , the doors of businesses in order to make every transaction generated , brand strength has been enhanced , and generates a transaction driven ; long, long time, the doors of the consumer business from the customer becomes a partner , but also continued to grow naturally acquired basis , achievement centennial .

CHINA MANUFACTURED STONE VENEER Brand era, the brand is the life , and trust is the foundation of the brand . We can say that there is no consumer confidence , there is no brand power , no brand power, there will be no sustainable development of the doors of the enterprise. It is difficult to build trust , need long-term adherence , and undermine the trust is very easy , just one incident . So, when newcomers learn from history , not only concerned about the spread of manufacturing effects, but also pay attention to establish , maintain , and strengthen consumer confidence , maintaining brand .

Doors to do business only wholeheartedly doors , one for the sake of consumers , produce high-quality environmentally friendly wooden products , efforts on brand marketing, will certainly be in favor of consumers !



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