CHINA MANUFACTURED
STONE VENEER related news
2013 buy flooring surging , Enter the
Dragon under the major brands , all have reaped rich fruits , especially the
big brands buy based activities , have achieved good results. Rise buy mode ,
so see the billowing floor business interests , in the case of more fame and
fortune flooring companies have to follow suit to carry out buy activities .
However , excessive markdowns will lead corporate brand is affected, and even
make consumers on the brand of "no confidence " phenomenon. Over
time, also because of rising costs , rising raw material prices and other
factors, companies too heavy , affecting the normal operation of enterprises .
By the end of 2013 has been on the market
there are many voices prices struck, due to raw material costs, human resources
prices, flooring companies are also facing the reality of price increases , but
how rising , companies are required to measure the floor clear .
It is understood , CHINA STONE VENEER
market, some dealers , in several successive year has
received a notice from the manufacturer's price , or roughly between 5 % -15 %
, a few high-end wood floors or breaking the third mark .
Flooring export difficulties , large
domestic competition , it is undeniable , the flooring industry has entered a
period of profit for many flooring companies, raw material scarcity is just one
of the factors pushing prices behind many pressures from rising costs . Labor
costs rise, companies are forced elimination of old production lines ,
automated equipment upgrades , cost pressures have increased significantly. At
the same time , marketing costs, rent home stores increased year by year .
In such a period flooring business if not
effectively control production costs , it may not be seen dead end into the zero
profit , so what floor trader can rely on to survive ? Therefore, in the next
period of time , raise the floor price is an inevitable trend .
Many businesses now have more or less of
floor prices, of course, there is currently no adjustments flooring business
floor price . But the market trend so , perhaps in 2014 will have to raise
prices , because it is forced to move to the floor trader to survive .
The face of the tide of market prices ,
industry insiders believe that the price is certain, but to control the degree
of flooring market already highly competitive and increasingly rational
consumer spending , many consumers are waiting to buy flooring promotional
period , if the price will certainly result in the loss of customers , so that
the floor trader is also a heavy blow.
Perfect channel construction , and actively
expand sales channels, is currently an urgent need to improve the business part
of the floor . Customers rely on pure mode can not support the expansion of
product sales channels . Flooring companies to develop sales channels , we
should combine the strength of their business improvement , rather than just
repeating unfounded reform. Many emerging media platforms flooring company in
2013 to develop a major goal , the use of new media platforms CHINA
STONE VENEER expand sales channels , online marketing on
the basis supplemented by on-line campaign, the expansion of brand awareness ,
to occupy more market share has a greater impact.
Buy pros and cons, for flooring companies,
should avoid weaknesses, develop their own strengths, enabling integration of
enterprise resources , and gradually improve the business development system ,
to learn desirable experience buy mode , so that a degree of relaxation to
allow enterprises bigger strong. In the next few years of development , the
rich culture of enterprises, expansion of channel marketing and sales approach
, for flooring businesses are imperative.
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