Flooring companies need to change the traditional marketing model

CHINA MANUFACTURED STONE VENEER related news

Christmas party just past , and will usher in China 's traditional New Year 's Day holiday , most flooring companies on the occasion of double once the planned promotional activities , large and small , looking forward to further success in the New Year . This year in addition to national holidays and Western festivals , flooring companies are looking for opportunities to buy and promotions, festivals is false , the sale is true.

This leads to extremely frequent promotions is from " not promote not sell " to " promote nor off " situation now , because that is numb consumers , since most of the time of the year in sales , then why the rush busy, wait until it does not really want to buy do not have this cheap. I believe this situation is that most companies are willing to see the floor , the floor also made many companies feel the pressure. It is not to say that holiday sales CHINA MANUFACTURED STONE VENEER is not it?

Holidays are still a good marketing opportunity , but traditional flooring business promotional mode should be changed.

Flooring companies need to change the traditional marketing model

Motivated by the price adjustment to the product or cultural themes

Promotions are based on the traditional volume as the evaluation standard, promotional themes often revolve around price , although the price factor in consumer buying floor consideration of a large proportion of the price as a gimmick but frequent promotions also allow consumers no longer sensitive . Therefore , how to seize the attention of consumers in the holidays is very important . I believe that companies should focus on the interpretation of the products and ideas can be considered to form a series of theme activities , focusing on cultural and health activities in science and technology concepts implants made ​​technical content of public participation activities can lead to consumer interest in the product business.

Change the way into the single topic of technology experience and

Price promotions way too simple, I have participated in factories buy, in addition to orders that draw consumers , enterprises and products , and not too much to understand . This way for a long-term corporate brand communication is unfavorable . Simple way to diversify is to add promotional gimmick , combined with hot nowadays , so consumers thirst for knowledge ; deep-seated idea is to spread household penetration of corporate culture , the conceptual product or advertising material passed on to consumers . Including the rise of the smart home nowadays , the development of technology-based products. There are the popular mobile Internet, enterprises can also make efforts in this regard , how to penetrate the CHINA STONE VENEER consumers' lives , not able to extricate themselves in the cracks between the consumer and the product , you can only rely on price to win distance.

Holiday marketing trends that companies should diversify in marketing , product not only can sell goods , but also a corporate culture carrier, is the brand value of cohesion.

By CHINA STONE VENEER