From the real estate consumer market, in
2013 our real estate market will just need to enter consumer era. The main buyers demand for housing
is no longer a luxury but a necessity of their lives , not for sale can not . This purchase is another
distinctive feature of the subject is that the purchase of real estate are
their own use rather than real estate . Such consumption characteristics is bound to
tile market will have a profound impact .
In
recent years , China's increasing environmental awareness among consumers ,
increasing demands for environmental protection , consumer which takes
environmental protection as whether to buy the product an important factor. Will bid farewell to
the era of building real estate , renovation we say goodbye to casual and
careless, who just need paving tiles products will bring environmental issues
to the unprecedented heights.
In
a random survey of several just need buyers , almost unanimously to put
environmental issues first, saying that this would be his life with his family
's living room , if you will , but off the family environment can not be
expected to cause harm . So,
when buying tiles , priority will be given reputable brands .
stone coated metal roofing tile Durable clincher
Consumer
groups have one just to be obvious feature is : not very well-off , many
consumers in the new house decoration seem extra attention than other groups ,
they are often not even then did not intend the future will be renovated , so
the tile is another important requirement is
" solid and durable ."
Experts
pointed out that the big brands are big manufacturers of tiles are durable and
can basically meet the needs of consumers , especially in multi- overlap Glaze
technology and 1200 ℃ high temperature
calcination to greatly enhance the performance of ceramic tiles , commercially
available wood forest live better able to use
two decades and quality of the same .
Visible durable tile is bound
to be times just to be an important reason for consumers to consider .
stone coated metal roofing tile The popular market wood bricks
Just need
is to have a family , or is about to get married after 80 is the main consumer
, the main consumer groups with their own distinct characteristics , that is,
most of the so-called petty bourgeoisie with a little romance . It is
learned that the investigation in the building materials of choice, after 80
year marriage , the marriage room decoration a lot of people using wood tiles,
especially Italian pottery Shuisenhuo most used wood grain tiles , and ready to
get married 80 after also said it
will use wood tiles, and prioritize Shuisenhuo wood . This is for what causes it ?
Expert
analysis : on the one hand , most of them prefer wood, like its natural flavor
and brings a feeling of relaxation ; the other hand, after 80 generation is
largely a little lazy , housework issue, they want to could save the province , as little as possible . So, they will use both wood wood grain
texture that tiles , and convenient to take care of cleaning products.
Therefore , we
can easily determine just to be in the upcoming era of brick or wood will usher
in better sales opportunity, will sell more fire .
Now, Jiajiang producing some ceramic
enterprises have been shut down production lines, in a dormant state ; Some
companies are part of the production line started in a semi- shutdown state ;
few companies have started production lines , but also facing greater pressure
on inventory and sales . If the current market situation continues
, I believe there will be forced to shut down production lines .
stone coated steel roofing tile Deep Roots Yemao
Currently,
the county has a total of Jiajiang ceramic production lines 218 , there are 45
out of perennial shutdown state, which Jiajiang ranking new source, the new 000
, Milano , etc. before the six enterprises have ceased production lines
accounted for discontinuation about
the total number of five production lines , companies operating generally
inadequate.
Ceramic
enterprises from discontinued type of view, large , medium and small
enterprises of all sizes are ; production line from discontinued terms of the
types of products , covering tiles, tiles , antique tiles , including all
conventional ceramic products ;
from discontinued production line product quality point of view , medium and
low-grade products have . It is understood that
the second half of Jiajiang County in 2008 to the new 10-year period , mainly
produce low-grade polished crystal tile small tiles , waist line there is more
than 10 . Now the production
capacity of these lines at least about 7 layers are idle .
According to the reporter
of Jiajiang producing a comprehensive understanding of the situation, they can
not sell is the main reason . Products
sold, from the surface point of view, is the company's marketing problems . As the saying goes
, " Deep Roots leafy " , there is no perfect product support , even
the best marketing is without trees ; even the best marketing team can not do
anything " without straw ."
Jiajiang ceramic production so
far , there is not a very strong brand . No brand support of enterprises, it can only
rely on the product itself to compete. Contrast
Jiajiang business survival status , we find good quality products , stable
quality , focus on the credibility of the business, although it is not very
good the day before, but also to maintain normal production , while those for
product quality control is lax , often converting businesses are basically in the cut or semi-
shutdown state.
Jiajiang
Huayi Ceramics is the only one native Jiajiang tiles specialized production
enterprise, the enterprise can not be considered a large scale in the local ,
but in recent years the company's sales performance Huayi steadily rising , but
also added in the last year a production line. While the same line in
a highway , not far from another company product mix two or three years has
been unstable , in constant exchange and debugging products. The company has been unable to maintain normal
production status.
stone coated steel roofing tile Quality consciousness reflects philosophy
Enterprises
rely on products to participate in market competition, in addition to product
quality , it also requires a lower price , so that " no one I have , I
have excellent people ." The protection of
product quality under the premise of controlling production costs requires
companies to have better equipment, technology and strong business management
skills . Jiajiang
producing ceramic products production costs than some other areas of higher
prices of similar products , an important reason is the company's production
equipment and technology is relatively backward, production efficiency is not
high.
Upgrading of production
equipment , the introduction of advanced technology , which requires ongoing
investment in enterprises . If the business owner is
thinking about making quick money , might not be willing to invest in
enterprises to carry out technological upgrading of equipment . And there are still many
companies Jiajiang not get rid of family management mode , there is the
phenomenon of nepotism , with a business, pay for equal work . So difficult to mobilize the enthusiasm of
employees , and thus indirectly affect the efficiency of enterprises .
Enterprises
in technology, equipment, management and other aspects do not have a
comparative advantage in the case , while keeping the prices of the products of
comparative advantage , the only way is to reduce product quality, at the
expense of product quality for the price in exchange for the price advantage. Price
competition in the market situation is good or that can be exchanged in a short
time is a temporary competitive advantage, but in the long run , this will have
a negative impact on business development . And some
enterprises blind pursuit of low product prices , do not pay attention to
product quality not only affects the company's own reputation , but also
undermines the entire region of the image and Jiajiang overdrawn credit . On
the market today, many dealers and consumers are still not changed Jiajiang
ceramic negative views , this and Jiajiang ceramic disorder in the development
process , vicious competition and short-sighted behavior of some enterprises
are inseparable .
Therefore, an
enterprise product quality is good or bad , the level of credibility ,
objectively reflects the business owner 's business philosophy and management
capabilities.
China's new materials industry is
accompanied by the deepening of reform and opening up and development , from
1979 to 1998 was the development of new building materials an important
historical period . After
20 years of development, China has basically completed new building materials
industry from scratch , from small to large development process in the country
formed a new industry , building materials industry to become an important
product categories and new economic growth point.
I. stone coated steel
roofing tile Development situation analysis
China's
new materials industry is accompanied by the deepening of reform and opening up
and development , from 1979 to 1998 was the development of new building
materials an important historical period . After
20 years of development, China has basically completed new building materials
industry from scratch , from small to large development process in the country
formed a new industry , building materials industry to become an important
product categories and new economic growth point. The rapid development of
economic construction and people's living standard continues to improve , given
the development of new building materials provides a good opportunity and a
broad market.
New
building materials is expected in 1999 industrial output value accounted for
the proportion of building materials will be close to 20. Present, new building
materials enterprises dotted, driven by demand in the market , has formed a
nationwide organ -type building materials distribution network ; majority of
foreign products is
capable of producing three-star hotel has required new building materials
domestic energy self-sufficiency ; different grades and different varieties
decoration materials, the development of urban and rural people to improve
their living conditions , changing the appearance of the city provides a
material guarantee. China
has formed a new building materials research, design, education , production,
construction , circulation of the professional team .
stone coated steel roofing tile Development of new wall materials
The
rapid development of new wall materials , 1987 new wall materials production
was 18.45 billion standard bricks, to 1997 increased to 184.988 billion standard
bricks, increased 10 -fold , new wall materials wall materials in total 4.58 the proportion rose to 25.2 .
More
varieties of new wall materials , including bricks, blocks, plates , such as
clay hollow bricks, clay mixed waste , non- clay bricks , building blocks ,
aerated concrete, lightweight panels , composite panels , etc., but the number
is small , in determining the presence
of wall material greater than it is still small . Only
induce a variety of new materials to local conditions rapidly to changing wall
materials unreasonable product structure, to achieve energy conservation,
protection of arable land , the use of industrial waste , and promote the
purpose of building technology .
After
nearly 20 years I have developed from the first into the foreign production
technology and equipment , our wall materials industry has embarked on the path
of development of many varieties , the initial formation of a plate -based wall
materials systems, such as hollow concrete masonry blocks
, plasterboard , fiber cement sandwich panels , etc., but the level of
representatives of the various wall materials modern light panels, composite
panels are still a very small proportion , less than the total amount of an
entire wall materials , and industrial development countries, relatively backward 40-50 years . Main features: low-grade products ,
small scale , backward technology and equipment , supporting the poor . New
wall materials, one important reason for the slow development of solid clay
bricks is limited enough, the lack of specific measures to protect land
resources, to destroy the land at the expense of clay brick manufacturing cost
is very low, making any kind of new wall materials in the price can not compete.
After
the implementation of the new tax system in 1994 , only for clay brick
manufacturers VAT levied 6 , and many new wall materials, especially light
sheet have to pay value added tax 17 , exacerbating the adverse development of
new wall materials situation. To
address this situation , the State three innings ( Construction, Ministry of
Agriculture, Ministry of Land and Resources and the State Bureau of Building
Materials ) Wall Materials Innovation Office actively guide around vigorously
wall materials innovation work , combined with the actual situation around ,
the introduction of a number of brick policy
, effectively promoted the development of new wall materials .
As exorbitant rents , wages rise, sales
decline , these enterprises in the terminal stores in heavy losses. Forced
to survive the pressure has gradually withdrawn from the terminal stores , but
by the terminal stores hard again after dismantling the unspoken rule-bound
approach to the future development , some enterprises have to store in the
terminal stone retained one to two stores . The next two years , stone
enterprises in order to have a greater in the terminal market development ,
needs to be done to adjust the depth of the channel will become the main
battlefield of competition .
stone coated metal roofing tile Channels will be staged battle
In
business - dealers - consumer channel network , the enterprise is only one
point , bear products, services, tasks , sales falls on the dealer body . Channel Sales is the enterprise market
development, brand promotion and cash flow the most direct and effective way. The next two years, the stone
business in the channel market will be fierce competition, mainly reflected in
the following aspects.
stone coated steel roofing tile Snatch the market
Wahaha
Group Chairman Zong for today's market structure are summarized : first-tier cities
are bones, tasteless but wasteful to discard ; meat underneath. Zong said, " below" ,
refers to the Wahaha Group relies dominate the second and third tier markets . Most well-known brand
with a strong financial strength , strong brand influence and innovative
marketing model occupied a second-tier city market. However, due to
cultural differences, consumption level and the impact of local protectionism ,
most well-known brand in the third and fourth tier markets development is not
smooth sailing.
Most stone is
two , three line brand to produce low-end products , mainly in the first-tier
cities terminal market competition, does not have the advantage. Although the property market
regulation policy has been going on for nearly two years, but the third and
fourth tier cities impact is not great. Thus, three , four -tier cities is fertile
ground for the growth of the stone business enterprises . Stone enterprises in three , four channel line
market set off a storm of World War II .
Price competition
In recent years, rising prices ,
along with a substantial increase in raw material prices . Stone industry faces rising costs , the
price did not rise , sales decline in the embarrassing situation. Some enterprises in order to beat
the competition , competing for the channel market , return of funds , reduce
prices at a loss . Price war for
undergoing a transformation of the stone business , the inevitable. Since
the market downturn , intends to enter the industrial park business requires a
lot of capital to build plants, will face serious cash flow problems ; Some
enterprises in order to survive , to solve workers' wages and cash flow
difficulties , had to "puerile " way to invade the market . Price war
has become the only alternative to solve immediate problems , channel
competition will ignite war in the stone industry .
Stone industry on a global scale , it is a booming industry , with more
than 15 billion U.S. dollars of fixed capital , the annual trade volume
exceeded 60 billion dollars. Over the past decade ,
the rapid development of China's stone industry , the current annual output has
more than ten million tons , second only to Italy 's second stone produce
power. However,
China's stone processing structures are mostly irrational product category ,
price competitiveness in the international market is also very poor , the sales
market in Japan, Korea, Hong Kong, Taiwan and Southeast Asia , accounting for
more than 88% of exports , market share in Europe and America rate is very low , we can say our stone
products basically have not entered the European market.
One , CHINA
MANUFACTURED STONE VENEER to seize the United States, Canada market
, it is imperative , determined to win
After
China joined the WTO , given the tombs and stone industry has become the main
battlefield of Japan saturation , Canada and North America, Stone has a long
history of cultural development of a new type of stonework , timber features a
very elegant. There
are more than thirty million people in the United States , Canada and three
hundred million population , a large amount of timber , with great
opportunities. Especially the new
concept of green challenges , we must promote the production output of new
products in specialty stone products to meet the market needs. For this to gain an advantage ,
successfully occupying United States, Canada market to win more substantial
economic benefits.
Second, CHINA MANUFACTURED
STONE VENEER the product 's market position and
technological measures
Deep processing
of the stone , increasing high value-added products , improve product quality,
is to occupy the North American market is an important measure. The stone deep
processing technology for industrial research and development, by raising the
stone processing technology and equipment level , focusing on the development
of new technology and deep processing technology equipment applications. The
adjustment of product structure, improve the quality and grade of stone
products , and enhance international competitiveness and export economic
benefits, the local stone industry out of the woods , seek new development
approach , plays a very important demonstration , leading role .
Third, the research and development of
innovative content and key points
We
examine the North American market in Western Europe , come to a new concept in
today's mankind has entered the era of modern civilization , people have become
increasingly demanding high quality of life , environmental awareness ,
especially strong, and do not make use of the product should reflect the
product itself the value had to reflect
its cultural connotation and extension . To
this end , the development of this new , special stone products must have the
following innovations: novelty, with Canada, North America specialty ; possess
advanced world -class product types to suit U.S. and Canada market needs ;
assault environmental awareness , the use
of new kinds of stone materials used Seiko elegant.
The
traditional shape of stone products , low productivity, labor-intensive, low accuracy
, error rate, difficult to improve gloss , easily damaged, customer acceptance
often dissatisfied , resulting in time difficult time delivery . These
issues must be introduced for the application of stone CNC cutting machine ,
diamond curved cutting machine, computer modeling engraving machine, stone lace
, line multifunction grinding and polishing machine carving mill and other
small handheld higher degree of automation stone machinery, improve the
technical level of equipment, the
formation of a scientific and rational western tomb and garden stone products
production line layout.
Fourth, the main technical indicators and
quality assurance
With
distinct beauty, plus characteristics " Crespo top" main monument ,
the appearance of continuous wave type , reflecting the memory of their
ancestors and future generations Fukuzawa never know traditional auspicious
meaning is very profound . Dimensions
prevailing monument type configuration , to be just right , design to cater to
customers' psychological requirements . Technical indicators
meet building standards and issued U.S. and Canadian market standard diabase
mine using stone blocks , dark green, radiation indicators in accordance with
international standards. This
deep processed products will be able to become the United States , Canada
market the majority of users love . The product can also be invincible market the
most important quality assurance.
Fifth, industry prospects and the
United States, Canada market, marketing trends
Germany,
France , Great Britain, Norway, Italy and the United States is the world's
major consumer countries of stone , according to authoritative estimates ,
Europe 's stone consumption accounts for more than half of global consumption ,
while China stone market share of only 2.3% , indicating that Europe and the
United States is a huge stone products
consumer market.
Canada is known as
the world is suitable for people living in one of the countries , the
requirements on quality of life is very sensitive . Their needs , the price factor is not the first
factor. This gives us the high
value-added products provides a very substantial profit margins.
America
's population is ten times that of Canada , between the two countries is very
convenient , in the Canadian market , the current Chinese few large suppliers ,
while the United States can be said to be a blank . So long as the
first occupation of the Canadian market , and then infiltrate the United
States, and then gradually moved south throughout the Americas , then China stone
market has become a strategic shift into reality .
2.2 Utilization stone stone resources in
order to reduce waste in the process of the loss , in addition to the
introduction of new equipment to improve the level of processing technology ,
the most important thing is to research and development of waste utilization
technology of stone , the stone waste into resources, high value . Currently the
comprehensive utilization of waste stone main ways : the use of scrap
production of stone mosaic stone , the use of waste rock , waste powder and
artificial production of artificial synthetic stone shaped stone . In
recent years, Nanjing University and the Guangdong Yunfu City, the relevant enterprises
to develop a close research cooperation, locally produced annually for
approximately 400,000 t of waste powder, conducted a series of comprehensive
utilization of waste rock R & D work . The use
of waste material such as an inorganic filler , an unsaturated polyester resin
as a binder , adding an appropriate amount of paint , curing initiator, and
other auxiliary agents , the cured molding of polyester artificial marble . The
implementation of this technology can consume large amounts of waste material ,
not only for scrap stone stone enterprises to solve the problem provides a
better way , but also to achieve efficient use of stone resources . Zhou
Zhonghua and other waste material published on the use of cement-based
artificial stone production processes, using waste rock alternative
cement-based paint manufacturing artificial stone , both to solve the original
problem of uneven color , but also to make waste material has been effectively
utilized.
CHINA
STONE VENEER residue , waste powder, etc. can also be
used to produce foundry sand , chemical products fillers, paint coatings and
waterproof construction materials. As has
been described in Yuyao and other waste powder as the main raw material,
bonding agents and additives developed into a stone- coating, the production
process is simple, small investment in equipment , stone waste utilization. In
addition, powder, add the appropriate cement carbide , pressure embryo by
mixing the curing agent , can be made of new materials , the use of waste
material as described above , waste powder preparation unburned stone composite
board substrates.
In
addition, waste rock , waste coal powder used for living , not only can reduce
the amount of coal , combustion and desulfurization can also play a role in
reducing the amount of SO2 escape of harmful gases , improve indoor air quality
; in the welding electrode manufacturing adding an appropriate
amount of powder, slag can play a role in preventing air from entering into the
weld puddle and arc . Stone processing
waste rock produced pulp , after solid-liquid separation and drying can be used
as cement raw materials , can be used as the production of coatings , plastics,
rubber, filling material .
2.3
stone dust, waste water pollution control in the stone processing is often accompanied
by a lot of dust , waste generation , with the development of society, the
stone processing industry calls for continuous improvement of environmental
protection and improve the stone factory environment , reduce dust and water
pollution stone processing enterprises
more and more attention. Measures
in the prevention of dust pollution , some enterprises in the use of advanced
stone processing equipment, dust-proof , equipped with the appropriate cleaning
device , but also organizational and technical personnel research to improve
production technology, innovative processing technology, radically reduce
pollutant emissions. If
the artificial stone granular materials during transport , open transport
environment is likely to cause a lot of dust . Yunfu
breton new building materials Co., through technical innovation , the use of
stone aggregates can guarantee delivery in the closed state , the gas delivery
technology is relatively mature technology and equipment to transport stone
aggregates, technical personnel in several key technologies on the gas
delivery system was innovative transformation, a final settlement of the stone
aggregates transportation methods exist problems of environmental pollution and
waste of resources , while reducing energy consumption , improve production
efficiency.
Most
CHINA STONE VENEER processing
enterprises are using cutting machining stone plate , in the process of water
cooling tools ( abrasive ) , excluding debris and clean the surface , resulting
in a large number of industrial wastewater . As
the stone processing wastewater main pollutants suspended solids in wastewater
treatment processing technology , to take flocculation, sedimentation and other
treatment processes can be realized stone processing plant wastewater discharge
standards and reuse . Such
as Zhang Yunfeng et al reported using flocculation and filtration processes on
stone processing wastewater . Shanghai
Fei BM universe Italian company to introduce technology to build a stone
processing plant centralized sewage treatment system , used in domestic stone
processing enterprises , reducing the dust pollution , while improving
processing wastewater recycling.
The founding of China's stone industry
started reform and opening up of China's CHINA MANUFACTURED
STONE VENEER industry has been developing rapidly, to
the 1990s, China's stone exports , production and consumption has been achieved
in the world. In
recent years, driven by the rapid development of the national economy , the
stone industry efforts to overcome the international financial crisis, the
import and export volume continued to grow, in 2010 the national stone import
and export volume , a larger number than the 2009 increase , respectively,
6.395 billion U.S. $
33.86 million t, compared with 2009 increased by 26.26% and 15.41% . In 2011,
Chinese stone import and export total 3720 million t, an increase of 9.5% ;
export volume accumulated $ 7.6 billion , an increase of 18.0% . Stone import
and export volumes continue to grow , indicating that the country has a huge
consumer market and a strong stone stone processing capacity, China has become
the true sense of the world stone big country .
However,
with the rapid development of stone industry , stone processing some of the
issues have been revealed, in the stone processing ore serious waste of
resources , stone uncontrolled discharge of waste causing environmental
pollution and ecological damage seriously restricting the stone industry sustainable development.
A stone processing problems
China
has abundant stone resources, but the resources in the stone mining and
processing is still widely used in traditional production methods , processing
technology, equipment behind , not only affects the production efficiency of
stone , causing stone blocks finished product rate , product quality varies not
Qi , but
also in the sawing and grinding process produces a large scrap, sawdust and
other waste debris , a direct result of the stone serious waste of resources .
In
addition, many stone processing companies do not take full advantage of the
processing of waste generated , causing serious waste of resources , stone
processing wastewater discharge to the surrounding water bodies caused serious
pollution, the production process dust uncontrolled discharge of staff , the
surrounding masses of the body generated a great
deal of harm.
Overall , China's
stone industry, control of resources is not strong enough , stone processing
production on the protection of the environment is poor. Take a resource-saving and
environment-friendly , sustainable development is the inevitable development of
stone industry , but also the era 's most basic requirements. Efficient use
of stone resources , enhance innovation stone processing , stone processing to
reduce pollution on a resource-saving and environment- friendly society is of
great significance.
2 CHINA STONE VENEER efficient use of resources and energy saving measures
2.1 improve
stone processing technique to reduce the level of stone in the process steps is
to reduce the consumption of resources of stone waste generation . Most waste from stone
cutting and stone polishing process to remove the human factor , but mainly by
the processing equipment and technology decisions . Improved
cutting methods and uses narrow kerf sawing tools , machining high precision
polishing equipment are blocks of stone enterprises to effectively reduce the
attrition rate , improve productivity and increase economic way . As new technologies emerge , stone
processing equipment has been continuously improved , processing technology has
also been improved. Saws , saw, saw
the emergence of a more combinations to make sheet metal processing technology
took a big step forward , significantly improve production efficiency , waste
of resources has also been effectively controlled. In recent
years, ultra efficient portfolio as the successful development of circular saw
blades , automatic continuous polishing mill applications , have made production
efficiency has increased substantially, the waste generated during processing
is also significantly reduced.
Another major stone consumption
reduction measures that the economical use of stone materials . With
the increased level of processing technology , more and more stone products to
the development of thin , compared to the traditional decorative stone panels ,
thin , ultra-thin stone stone resources conservation , energy conservation and
environmental protection, in practical applications can greatly reduce the body
load, reducing project cost. With
the ultra-thin thickness of the profile and fixed technologies , the board
automatic polishing and grinding , and other key technology matures , the
current marble thinnest up 2 mm, maximum size can be achieved 1 200 mm × 2 400
mm, granite slabs thinnest
of up to 3 mm, size can be as large as 1 200 mm × 1 200 mm. Substrate by a thin stone and stone
composite made of a new type of decorative material --- thin stone composite
panels . After
several years of rapid development, processing technology ladder, and gradually
showing a light weight , high strength, utilizing waste environmental
protection, conservation of mineral resources and other non- composite natural
stone products are difficult to match a significant advantage . Such
as Nanjing University and the Guangdong Yunfu City Jinrui Stone Co., Ltd.
jointly conduct research and development , the use of waste as raw material
stone developed a stone composite panels can be used as a low-cost substrate unburned
board for the production of stone composite panels provide a kind of low-cost, better performance of the substrate . While
taking advantage of new and improved production equipment , new bonding
technology for ultra-thin stone broke , and thickness and composite technology
for the research and development , and ultimately develop a resource-saving
ultra-thin stone composite panels , the finished stone panel thickness of only 2 ~ 3 mm.
