Flooring business into survival needs thorough reform and development dilemma

stone coated steel roofing tile related news

Today , the competition has become increasingly fierce flooring market , many small and medium enterprises significantly disadvantaged floor in the fierce market competition. To this end a number of small and medium enterprises to produce a foreign company to get its reputation attached to the idea , and the reform of the enterprise by helping foreign companies to convert the business outlook, enhance their competitiveness in the market .

Small and medium sized businesses struggling to survive the floor

Industry sources said a large floor vassal state dependent manner small vassal state of these small and medium enterprises and the ancient concept of exactly the same, just to keep yourself and get a good development , of course, the key aim is to maintain a safe living stone coated steel roofing tile enterprises nature , allows companies to continue to survive in the marketplace , they do not want to crowd out the market .

To this end , the current SMEs will actively find a way to cope with future pressures on the market step by step increase , which causes more serious concerns of the heart , said many small and medium business owners had a hard , dry it OK initially enthusiastic , but now it is very frustrating .

Flooring enterprise reform needed " thoroughly "

Specific ideas SMEs is the initiative to contact foreign brands flooring business , and then by means of their technology to produce a product, but the product label still preserved, but not completely marked the names of foreign enterprises , otherwise the business equivalent OEM up to foreign companies .

Logo in the product labeling with foreign companies and technical aspects will be certified , the product name or your own name , so the image of the product in the area will get a major upgrade , will produce trust consumers see above mark, because consumers are still more favor foreign products , but the price will not be greater product variation , so an inexpensive products with foreign labels , just to meet the consumer demand for the brand reputation of the two-way and inexpensive .

Nine are building network Xiaobian believe that if this model will soon launch other businesses to follow suit making industry , when market conditions will become more complex , SMEs with foreign brand labels compete naturally than previous market at least twelve grades on competitive, the domestic stone coated steel roofing tile brands will certainly increase the impact of , for this complex situation , the officer said only , as the case may be. But the big trend, many flooring companies will eventually be outside the line, the line of large enterprises , foreign enterprises to acquire off the market to finally be showing a game between a big business situation. To this end , the current flooring companies should seek drastic reform .

By stone coated steel roofing tile

PVC pipe industry development status of research

stone coated steel roofing tile related news

China PVC Pipe rapid development of these years , the annual increase rate reaches 8 percent , while the rate of increase of 2% per year . In the plastic pipe , PVC pipe has always been ahead of the amount , which is widely used in water supply and drainage .

Product innovation remains to be progress - because of relatively sophisticated skills in recent years, PVC water pipe invested little in product innovation , relatively few new products, more products on the market in general , high-skill , low value-added products , similar generic products, the majority of low-grade products , less advanced products.

Effects of lead on the ban PVC-U pipes - probably face is , PVC-U water pipe to use non- lead salt rule of PVC heat stabilizers pipeline industry a greater negative impact . Although the part of industry associations and a number of production companies make a lot of efforts, held a special press conference to promote the use of the media , the whole situation gradually rational, but because some users of the real situation is still not very aware , PVC-U the rate of increase is less than the amount of drinking water pipes to increase the level of uniformity , but also for the use of other PVC-U pipes are also potential negative effects.

Extended use areas , stone coated metal roofing tile market operations to be progressive implementation , application and supporting skills need to be further improved - to promote the industry and products , science and other aspects of the job are not in place , the impact of the expansion of the use of plastic pipes and rational use areas . Industry associations about the job remains to be progress, more needs to strengthen efforts to promote implementation . Currently, the market will set the product 's use in a limited number of areas , as well as use the opportunity to open up new markets . Some products use matching skills are not available, and some product design , construction, testing and other standardized operations lagging behind.

Market is not standard , and some low-quality product quality , impact on the healthy development of the industry - because the plastic pipe market is not standard , and some buyers are not the end use of the product who do not pay attention to the brand and quality , the formation of the market is not the same quality together with the presence of the product , and even some low post when the geological disposal of the product is very good , and PVC-U pipes quite serious . It knows that a company produces a variety of PVC-U county region has 500 or more, and the vast majority of family workshops , Quality imagined. Capital PVC-U pipes , the material quoted accounted for about 70% of the wall thickness is reduced through a single company , a lot of calcium carbonate and other methods to increase product costs decline , the formation of low-quality product quality. There are not two or more companies to use the same trademark quality , the use of low- level processing equipment , water pipes and other selection methods lead salt stabilizer production to reduce costs , harm the interests of consumers , ruined the industry 's promise.

Should further improve the quality of construction works - PVC-U pipeline project depends largely on the level of construction quality , good stone coated metal roofing tile product cordial construction ensure outstanding talent pipeline operation systems engineering . Some engineering skills shortage of professional staff training, follow metal tube method in practice for design and construction , there is a situation of non-standard construction , rough construction , etc., not fully PVC-U pipes skill economic function , and even the formation of the pipeline damage. Some users still do not know the current plastic pipe according to the rules of knowledge about how throughout the construction and supervision .

By stone coated steel roofing tile

Promotional Leiqi end flooring company poised drums

stone coated metal roofing tile related news

Approaching the end of 2013 , although the flooring industry has been the best selling period, but there are still many companies took advantage of the end of the floor , on the occasion of the New Year launch of new promotional activities in order to win the New Year good luck . Throughout all walks of life , especially in real estate is still very hot at the end of the purchase or renovation of rooms are still a craze , you can say that never stop . Major flooring company firmly grasp this time the festival boom, preparing for the end of a full range of promotional activities.

Promotional Leiqi end flooring company poised drums

Arrival in December 2013 , with regard to the " end of sale " as " gold sales of " public opinion intensified, many companies have entered the floor to prepare for the end of promotional model, which can be seen throughout the flooring industry for flooring products sales increase is very desire .

Xiao Bian learned a lot of stone coated metal roofing tile consumers have begun contemplating the end of the purchase , the move when , taking advantage of the end of major home building promotional occasion , buy inexpensive products meet the mind and love for their home renovation. This collective holiday spending habits , already fixed in the hearts of people , becoming a consistent mode of thinking, because of this , the major promotional items followed, growing sales flooring industry for all to see , it can be said is inevitable trend.

For example , a recent national forest floor and domestic brands lead the curtain opened the promotion , launched a final berserk through time and space -themed activities , covering a variety of preferential its flooring products , wood flooring, laminate flooring , multi-layer solid wood flooring , antique wood flooring cheap none other , more lucrative prizes both hands , so that all consumers to " pick up a great deal ", which means real bargains , so many consumers are very satisfied , just take over the usual low price , you can create a warm home life , many consumers will also hold this consumer psychology.

Of the year, the proportion of married or move in a more up , this phenomenon is to stimulate the growth of domestic market demand , but also to many flooring companies poised to have to prepare for year-end promotions.

stone coated steel roofing tile numerous year-end sales mainly to " affordable " prevail

Most flooring companies have retaken the end of this last fight promotion , and many items of promotional activities followed by market watchers can find many flooring companies are beginning to "affordable" active standards, giving consumers the biggest let, well-known brands such as David flooring, national forest floor , have launched a very heavy discount promotions. Just the flooring business , some large home stores have also launched at the end of promotional activities , preparing a new round of sprint sales success .

Abandon the complicated names promotional gimmick , the real truth to the price of consumer feedback , but also to stimulate the activity of the buyer's market to a certain extent , to enhance sales flooring industry has thrust .

By stone coated steel roofing tile

Flooring companies need to improve marketing channels to promote development

CHINA MANUFACTURED STONE VENEER related news

2013 buy flooring surging , Enter the Dragon under the major brands , all have reaped rich fruits , especially the big brands buy based activities , have achieved good results. Rise buy mode , so see the billowing floor business interests , in the case of more fame and fortune flooring companies have to follow suit to carry out buy activities . However , excessive markdowns will lead corporate brand is affected, and even make consumers on the brand of "no confidence " phenomenon. Over time, also because of rising costs , rising raw material prices and other factors, companies too heavy , affecting the normal operation of enterprises .

By the end of 2013 has been on the market there are many voices prices struck, due to raw material costs, human resources prices, flooring companies are also facing the reality of price increases , but how rising , companies are required to measure the floor clear .

It is understood , CHINA STONE VENEER market, some dealers , in several successive year has received a notice from the manufacturer's price , or roughly between 5 % -15 % , a few high-end wood floors or breaking the third mark .

Flooring export difficulties , large domestic competition , it is undeniable , the flooring industry has entered a period of profit for many flooring companies, raw material scarcity is just one of the factors pushing prices behind many pressures from rising costs . Labor costs rise, companies are forced elimination of old production lines , automated equipment upgrades , cost pressures have increased significantly. At the same time , marketing costs, rent home stores increased year by year .

In such a period flooring business if not effectively control production costs , it may not be seen dead end into the zero profit , so what floor trader can rely on to survive ? Therefore, in the next period of time , raise the floor price is an inevitable trend .

Many businesses now have more or less of floor prices, of course, there is currently no adjustments flooring business floor price . But the market trend so , perhaps in 2014 will have to raise prices , because it is forced to move to the floor trader to survive .

The face of the tide of market prices , industry insiders believe that the price is certain, but to control the degree of flooring market already highly competitive and increasingly rational consumer spending , many consumers are waiting to buy flooring promotional period , if the price will certainly result in the loss of customers , so that the floor trader is also a heavy blow.

Perfect channel construction , and actively expand sales channels, is currently an urgent need to improve the business part of the floor . Customers rely on pure mode can not support the expansion of product sales channels . Flooring companies to develop sales channels , we should combine the strength of their business improvement , rather than just repeating unfounded reform. Many emerging media platforms flooring company in 2013 to develop a major goal , the use of new media platforms CHINA STONE VENEER expand sales channels , online marketing on the basis supplemented by on-line campaign, the expansion of brand awareness , to occupy more market share has a greater impact.

Buy pros and cons, for flooring companies, should avoid weaknesses, develop their own strengths, enabling integration of enterprise resources , and gradually improve the business development system , to learn desirable experience buy mode , so that a degree of relaxation to allow enterprises bigger strong. In the next few years of development , the rich culture of enterprises, expansion of channel marketing and sales approach , for flooring businesses are imperative.

By CHINA MANUFACTURED STONE VENEER

Double Twelve coming baths businesses how to overcome the drawbacks of the electricity supplier

CHINA STONE VENEER related news

In the " double 11" online shopping spree , many bathroom hardware companies online sales tasted the sweetness . Today, close to two- dozen , some companies began gearing up , you want to help electricity suppliers to this year's year-end report Wet colors. But the face of the drawbacks of double eleven electricity supplier in the business also made a lot of exposure very distressed. Therefore, to the continuation of the "double 11" good momentum Wars " Double Twelve ", CHINA MANUFACTURED STONE VENEER companies have trying to break these bottlenecks .

To ensure product quality for consumers to buy with confidence

This year , a faucet " lead exceeded " storm , so that the industry and consumers are feeling the importance of the " quality" . In the " two-eleven ", the demand for lead-free products formed blowout. On the one hand because of low prices driven sake ; on the other hand , consumers ' health unleaded life " unprecedented importance as a key factor .

Double Twelve coming baths businesses how to overcome the drawbacks of the electricity supplier

With the popularization of network knowledge , as well as the demand for healthy living generally improved , when people understand the hazards of lead-free faucets after unleaded faucet becomes the current and future market trends , therefore , two-eleven "blowout " also indicates the " double Twelve " in hot form , lead-free products specialized production and operation of large enterprises, but also will usher in sales boom again.

Bathroom products with people 's lives, poor quality products even endanger people's health. Online shopping is not necessarily face to face transactions, merchants must be shipped to CHINA MANUFACTURED STONE VENEER consumers good quality , but also to win a trust.

Avoid the "logistics " obstacle allows consumers peace of mind

" Online shopping " is indeed make a lot of busy people shopping saves a lot of time, but it certainly is not easy receipt . Logistics sudden surge in demand during the two-eleven , but also increases the probability of courier appeared stagnant , the backlog of goods damaged phenomenon occurs . Thus , consumers in the waiting cargo , there may be the wrong goods, delivery time and other issues not often people miserable. This is also one of the reasons the online shopping spree higher return rates . In this regard, nine are building network Xiaobian recommended businesses in the choice of the logistics company must be careful, so that consumers can readily see the dynamic logistics and peace of mind to wait.

By CHINA STONE VENEER

Low quality sanitary popular companies focus on "micro-innovation"

CHINA MANUFACTURED STONE VENEER related news

Now in the information and communications industry has a hot word called " micro-innovation ." Among the most popular Apple iPad is a " micro- innovation" template. If the " micro-innovation " spirit play in the traditional bathroom industry , will give the industry what kind of change ?

The so-called "micro- innovation " is the stuff you do the more simple and more convenient as possible , CHINA MANUFACTURED STONE VENEER product must not depart from their own perspective , but from a user needs to departure ; sure to focus focus , not necessarily the surface do more wide ; most importantly , the need for the ability to continue to meet the needs of users , do not always expect " a trick -take ."

Civilians exquisite life began to flourish

80,90 With this emerging middle class consumers increasingly buy into the ranks of sanitary products , sanitary products for the United States to gradually personalized, innovative direction. In the era of niche consumer awareness , the fine does not necessarily rely on high-end brands to achieve , they are more looking through their own creativity to create a sophisticated living space, exquisite civilians living trend has become popular .

Low quality sanitary ware market impact

Thus , nine are building network Xiaobian that civilians in this new consumer market , sanitary products not only to meet consumer psychology fashion , while also comply with its purchasing power. However, due to sanitary industry started late, low barriers to entry , combined with a number of economic strength is not strong, the management model backward, poor quality standards technology companies flocked into the sky, the impact CHINA STONE VENEER market with low quality .

Sanitary enterprises should focus on brand innovation

"The economic crisis has brought the bathroom shuffle " and " huge demand for sanitary ware market " has become a hot topic in the industry who , exactly how to deal with these two trends and challenges , in fact, after all, is to fall into the brand innovation , increase competitiveness issues come up . And in the entire home building materials market "universal fine ," the trend in the pattern of confusion sanitary industry , who hold high the banner of innovation , pioneered the consumer market to meet the next ladder products , will be the first to seize market opportunities .

By CHINA STONE VENEER

Our ceramic tiles: maintain high sales rate

stone coated metal roofing tile related news

2012 production of 8.993 billion square meters of ceramic tiles , in the face of such a large production , how to sell the bricks will be most concerned about business topics. However, the reality is that market sales of ceramic products for the long-term lack of complete authoritative data, which is not conducive to adjustment Raiders ceramic enterprise development and marketing philosophy . stone coated metal roofing tile

For this reason, in this issue , " Tao City Forum" Dr. Yin special fourth lecture , Dr. Yin will "Marketing and stores," this topic, in-depth analysis of China's ceramic industry in recent years, sales through mainstream itemize marketing system and practices, revealing a new trend in the future pottery industry marketing. stone coated metal roofing tile

I. Overview of China's ceramic tile sales

( Unit : one hundred million square meters )

Domestic market sales of ceramic products , like many other industries, the long-term lack of complete data, the share of mention of the year, sales value , that is, sales of the year, the annual sales rate products are lack of complete statistics or relatively authoritative data . According to the China Building Sanitary Ceramics Association, in 2012 more than 1,400 nationwide scale building ceramics enterprises realized profits of 37 billion yuan , an increase of 8.6% , higher than in 2011 fell 25%. 2006-2011 ceramic tile sales rate shown in the table .

The table is China 's domestic consumption of ceramic tiles , total output is .

We can not know these specific ceramic tile sales data sources and statistical methods vary for variety , great price span of ceramic tiles off the value of specific data makes it harder to get .

2012 of 8.993 billion square meters of ceramic tile production , exports 1.086 billion square meters , the export ratio of 12.08% . You can see from the data in Table 1 , in recent years, China's building ceramics sales rate has remained high . But the situation changes in the second half of 2012 , so Shandong, Sichuan, Hubei, Jiangxi and other ceramic tile producing a larger area to stop the kiln , relatively speaking, the impact on the smallest areas of Foshan , Foshan ceramic enterprises obviously brand channel , the terminal is not unrelated aspects of slightly better than other areas.

In 2012 there has been a nationwide ceramic tile production 11 provinces and cities of negative growth in eight provinces and regions nationwide yield negative growth in the first half of 2013 ; 2012 national production rose 3.35 percent , an increase of 5.8% in the first half of 2013 . All these show that the current situation is better than last year 's overall sales .

Two main marketing system with all kinds of marketing tactics

stone coated metal roofing tile The main marketing system

Domestic marketing system of ceramic tile products mainly include: regional agency , branch system, building materials supermarkets and e-commerce (B2C).

Regional agency known as regional distributors agency, is currently the most important marketing ceramic tile mode, which manufacturers and distributors terminal building , brand promotion , sales, marketing various modes marketing system development speed the quickest and most economical mode. With the development of new rural construction , sales channel sink current regional dealer mode dealer constantly sinking , while regional distributors in the region continued to narrow the scope , which is the regional distributor system manufacturers say keep "flat " in order to maintain an appropriate balance between manufacturers . The current system of regional dealers agents occupy about 60 % of the sales market.

Branch system mainly refers to the entire marketing channels , terminals and systems are the responsibility of the head office is primarily responsible for the construction or operation , the use of this marketing model ceramic enterprises are mainly eastern China have Taiwan-funded , high-end foreign background ceramic enterprises , most of which notably Nobel tiles. Using this system, there are some rely on direct sales outside the wall and to the direct manufacturing of ceramic enterprises mainly low-end products. Estimate the proportion of branch -based marketing sales of ceramic tiles in less than 20 %.

Western developed countries, building materials supermarket sales of building and sanitary ceramics mainstream model . In the late 1990s began to enter the Chinese building materials supermarkets , ten years of development is not smooth , headquartered in Germany during the OBI ( worldwide has more than 400 stores ) to exit the Chinese market . UK-based B & Q (B & Q) is the first to enter China's building materials supermarket , also in China 's largest building materials supermarket chains , falling from time to time , are they closed stores. Domestic local building materials supermarkets also slow development , many local building materials supermarkets close of business. September 14, 2012 , the world -renowned building materials supermarket chain Home Depot (Home Depot) officially announced the closure of all of its seven major home building materials retail stores in China. Estimated that building materials supermarket sales in China building and sanitary ceramics market share of about 10%.

E-commerce (B2C) sales of ceramic tiles in our system can be said to be ten years, " thousands of calls Wan call out ," until now, only a small share of the reason could be the next online and coordination problems, conflicts occur manufacturers and distributors in the regional agency brand, price, benefits, services and so on. But in recent years, with ceramic tile manufacturing technologies mature and transparent , many ceramic enterprises are expanding B2C marketing model. 2012 Foshan also proposed the concept of "ceramic cloud" , ceramic products mainly to expand e-commerce . Oceano Ceramics recently proposed a new form of sales C2B, the so-called "tailored ." Some export -dominated ceramic enterprises , but also to promote e-commerce ; Some ceramic enterprises are dedicated to open new B2C brands, e-commerce is expected in the next few years there will be a new development.

stone coated metal roofing tile All kinds of marketing practices

Luxury big shop: also known as the "big hall strategy" for the ceramic industry , the implementation of the "big hall strategic " one can show the strength of enterprises , establish a brand image ; two can create a " experiential marketing " environment. Ceramics industry, " experiential marketing " is simply the fashion design and ceramics home culture Products linked , according to the different levels of consumption , the living room , dining room , bedroom and kitchen , bathroom made ​​of the same board room . Dealers and consumers see more than just a simple product , but the overall spatial effect . The industry's most well-known is the supreme shop Marco Polo ceramic terminal, there are a lot of shows over 5000 square meters . Indeed, a large luxury stores increased investment , increased costs, but also increases the risk .

Multi-brand strategy : the use of multi-brand strategy company has two purposes , one is to use different brands to differentiate themselves in different grades of products, so using appropriate marketing Raiders ; One is to gather more dealers . In the ceramic industry seems to be more applicable to the latter . This multi -brand strategy has been commonly used in many large-scale ceramic enterprises , such as a new source of ceramic , the new Pearl ceramics. But at the same time , non- differentiated multi-brand strategy also brings some drawbacks, its different brands in the same market share and open competition results .

Strategic Alliance: large direct downstream , upstream and downstream enterprises combination, the Group has grown and become a consumer market of ceramic tiles focus on project sales , alliances with real estate developers in particular . Vanke , Evergrande , R & F , Country Garden and other real estate giants are basically establish strategic alliances with a number of ceramic enterprises .

Overall home : " whole home " full forward, there are ceramic tile business a few years ago made ​​the whole space solution , now set design , accessories, and one of the whole kitchen and the whole concept of space has entered the consumer from the model room .

By stone coated metal roofing tile