Our ceramic tiles: maintain high sales rate

stone coated metal roofing tile related news

2012 production of 8.993 billion square meters of ceramic tiles , in the face of such a large production , how to sell the bricks will be most concerned about business topics. However, the reality is that market sales of ceramic products for the long-term lack of complete authoritative data, which is not conducive to adjustment Raiders ceramic enterprise development and marketing philosophy . stone coated metal roofing tile

For this reason, in this issue , " Tao City Forum" Dr. Yin special fourth lecture , Dr. Yin will "Marketing and stores," this topic, in-depth analysis of China's ceramic industry in recent years, sales through mainstream itemize marketing system and practices, revealing a new trend in the future pottery industry marketing. stone coated metal roofing tile

I. Overview of China's ceramic tile sales

( Unit : one hundred million square meters )

Domestic market sales of ceramic products , like many other industries, the long-term lack of complete data, the share of mention of the year, sales value , that is, sales of the year, the annual sales rate products are lack of complete statistics or relatively authoritative data . According to the China Building Sanitary Ceramics Association, in 2012 more than 1,400 nationwide scale building ceramics enterprises realized profits of 37 billion yuan , an increase of 8.6% , higher than in 2011 fell 25%. 2006-2011 ceramic tile sales rate shown in the table .

The table is China 's domestic consumption of ceramic tiles , total output is .

We can not know these specific ceramic tile sales data sources and statistical methods vary for variety , great price span of ceramic tiles off the value of specific data makes it harder to get .

2012 of 8.993 billion square meters of ceramic tile production , exports 1.086 billion square meters , the export ratio of 12.08% . You can see from the data in Table 1 , in recent years, China's building ceramics sales rate has remained high . But the situation changes in the second half of 2012 , so Shandong, Sichuan, Hubei, Jiangxi and other ceramic tile producing a larger area to stop the kiln , relatively speaking, the impact on the smallest areas of Foshan , Foshan ceramic enterprises obviously brand channel , the terminal is not unrelated aspects of slightly better than other areas.

In 2012 there has been a nationwide ceramic tile production 11 provinces and cities of negative growth in eight provinces and regions nationwide yield negative growth in the first half of 2013 ; 2012 national production rose 3.35 percent , an increase of 5.8% in the first half of 2013 . All these show that the current situation is better than last year 's overall sales .

Two main marketing system with all kinds of marketing tactics

stone coated metal roofing tile The main marketing system

Domestic marketing system of ceramic tile products mainly include: regional agency , branch system, building materials supermarkets and e-commerce (B2C).

Regional agency known as regional distributors agency, is currently the most important marketing ceramic tile mode, which manufacturers and distributors terminal building , brand promotion , sales, marketing various modes marketing system development speed the quickest and most economical mode. With the development of new rural construction , sales channel sink current regional dealer mode dealer constantly sinking , while regional distributors in the region continued to narrow the scope , which is the regional distributor system manufacturers say keep "flat " in order to maintain an appropriate balance between manufacturers . The current system of regional dealers agents occupy about 60 % of the sales market.

Branch system mainly refers to the entire marketing channels , terminals and systems are the responsibility of the head office is primarily responsible for the construction or operation , the use of this marketing model ceramic enterprises are mainly eastern China have Taiwan-funded , high-end foreign background ceramic enterprises , most of which notably Nobel tiles. Using this system, there are some rely on direct sales outside the wall and to the direct manufacturing of ceramic enterprises mainly low-end products. Estimate the proportion of branch -based marketing sales of ceramic tiles in less than 20 %.

Western developed countries, building materials supermarket sales of building and sanitary ceramics mainstream model . In the late 1990s began to enter the Chinese building materials supermarkets , ten years of development is not smooth , headquartered in Germany during the OBI ( worldwide has more than 400 stores ) to exit the Chinese market . UK-based B & Q (B & Q) is the first to enter China's building materials supermarket , also in China 's largest building materials supermarket chains , falling from time to time , are they closed stores. Domestic local building materials supermarkets also slow development , many local building materials supermarkets close of business. September 14, 2012 , the world -renowned building materials supermarket chain Home Depot (Home Depot) officially announced the closure of all of its seven major home building materials retail stores in China. Estimated that building materials supermarket sales in China building and sanitary ceramics market share of about 10%.

E-commerce (B2C) sales of ceramic tiles in our system can be said to be ten years, " thousands of calls Wan call out ," until now, only a small share of the reason could be the next online and coordination problems, conflicts occur manufacturers and distributors in the regional agency brand, price, benefits, services and so on. But in recent years, with ceramic tile manufacturing technologies mature and transparent , many ceramic enterprises are expanding B2C marketing model. 2012 Foshan also proposed the concept of "ceramic cloud" , ceramic products mainly to expand e-commerce . Oceano Ceramics recently proposed a new form of sales C2B, the so-called "tailored ." Some export -dominated ceramic enterprises , but also to promote e-commerce ; Some ceramic enterprises are dedicated to open new B2C brands, e-commerce is expected in the next few years there will be a new development.

stone coated metal roofing tile All kinds of marketing practices

Luxury big shop: also known as the "big hall strategy" for the ceramic industry , the implementation of the "big hall strategic " one can show the strength of enterprises , establish a brand image ; two can create a " experiential marketing " environment. Ceramics industry, " experiential marketing " is simply the fashion design and ceramics home culture Products linked , according to the different levels of consumption , the living room , dining room , bedroom and kitchen , bathroom made ​​of the same board room . Dealers and consumers see more than just a simple product , but the overall spatial effect . The industry's most well-known is the supreme shop Marco Polo ceramic terminal, there are a lot of shows over 5000 square meters . Indeed, a large luxury stores increased investment , increased costs, but also increases the risk .

Multi-brand strategy : the use of multi-brand strategy company has two purposes , one is to use different brands to differentiate themselves in different grades of products, so using appropriate marketing Raiders ; One is to gather more dealers . In the ceramic industry seems to be more applicable to the latter . This multi -brand strategy has been commonly used in many large-scale ceramic enterprises , such as a new source of ceramic , the new Pearl ceramics. But at the same time , non- differentiated multi-brand strategy also brings some drawbacks, its different brands in the same market share and open competition results .

Strategic Alliance: large direct downstream , upstream and downstream enterprises combination, the Group has grown and become a consumer market of ceramic tiles focus on project sales , alliances with real estate developers in particular . Vanke , Evergrande , R & F , Country Garden and other real estate giants are basically establish strategic alliances with a number of ceramic enterprises .

Overall home : " whole home " full forward, there are ceramic tile business a few years ago made ​​the whole space solution , now set design , accessories, and one of the whole kitchen and the whole concept of space has entered the consumer from the model room .

By stone coated metal roofing tile

Ceramic industry gradually toward modernization

stone coated metal roofing tile related news

Ceramic industry is one of the most traditional Chinese handmade industry , but with the advances in technology, industrial production has also been modernized ceramic industry trends .

Went to November , followed in December will come, time flies like water . Year, I also see , think , listening, watching Chinese ceramics what changes , what changes there will be . In this regard, my initial impression is : the new modern China Ceramic Industry is not a dream . stone coated metal roofing tile

First , in recent years , the state implemented a strict control of some with large pollution , energy consumption, covering more than other industries. But the current situation, ceramics companies rely on scientific and technological progress as long as , willing to invest, will be able to weather the storm . This will get the survival of Chinese ceramics actual case , the move will also promote industry upgrading . stone coated metal roofing tile

Secondly , information technology , digitization, automation of these modern scientific and technological achievements have real access to traditional ceramic production applications, and gradually accepted as entrepreneurs . A few years ago , said automatic packaging still in the imagination, and now has been achieved ; few years ago, the artificial control of the warehouse is now unmanned warehouse logistics technology and equipment system, you can save thousands in one fell swoop for large enterprises and the large tracts of land coffers ; digital inkjet is widely accepted and applied , saving a lot of long glazing line , and so on. stone coated metal roofing tile

Again, due to the infiltration of modern technology replacement cycle , new products , new processes, new technology and new equipment can be greatly reduced , so that the trend of ceramic products , personalized supply and possible future mainstream.

Finally , enter the remote remote technology makes the development of ceramic industry, can be widely supported by the community , social resources can be quickly applied . For example , new product design , you can use remote technical assistance directly addressed by inkjet manufacturers. stone coated metal roofing tile

From this, the world's oldest profession will become the most modern industry , which is perhaps the ceramic charm.

By stone coated metal roofing tile

Tiling attention skills

stone coated steel roofing tile related news

In general, brick paving specification process includes cleaning finishing cement mortar grassroots ground → → fixed elevation , elastic line installation standard block → → → infiltration election materials Stones → → → cleaning → ​​conservation irrigation seams or hand over , every process where there are stringent requirements , only strict done , it may ensure the quality of the entire renovation . stone coated steel roofing tile

However, many owners may know some tile brand , will buy good quality ceramic tile products , but it is not clear what aspects of tiling , small in a wide range of finishing this information, the summary of the three measures , to ensure quality tiling decoration .

Measures one: to determine the tile size and color according to the decor and space

Different style of decoration, different sizes of space , need paving tiles corresponding space is not suitable for smaller rooms too deep color tiles , light is better, such as white, gray and so on. Blue, Green will make people appreciate the rustic comfort ; beige tones are often the main living room floor , feels magnificent ; marbled floor tiles , will seem simple and natural. stone coated steel roofing tile

According to general terms of units , less than 10 square meters bathroom, kitchen and balcony , tile size is generally about 300 × 300mm choose the best ; living room of about 20 square meters , paving the bedroom , it should choose 500mm × 500mm or 600 × 600mm 's . More than 30 square meters large living room , 600 × 600 or 800 × 800mm are available ; If more than 40 levels , then you can consider using 800 × 800mm or 1000 × 1000mm tiles, such as large-scale ceramic tiles rudder , I crystal controlled microcrystalline stone. stone coated steel roofing tile

As for wall size , based entirely on personal preference , small mosaics , large 240 × 660mm, 300 × 300mm wall tiles can be, for example, a good quality of some of the general renovation bathroom and kitchen , like to use the rudder ceramics Climbing tiger series of tiles , the specifications are 300 × 300mm, 300 × 450mm, 400 × 800mm and so on.

Measures II : preparatory work done enough before tiling

Before tiling , there is a series of preparatory work to be done , which is to ensure the quality of the decoration is very critical part of these preparations include: will go through the back preselected clean tile and soaking more than two hours , the surface of the water after flooding dry, or dry conducted only after paving ; grassroots leveling floor and wall , ensure that the surface is smooth ; clean up grass and watering wet grass , on the ground or wall when there is no obvious traces of water to be able to paving. stone coated steel roofing tile

Of course , there is the selection of tiles out of the box , remove inappropriate, and preparing good quality cement mortar , these details will affect the quality of the paving .

Three measures: tiling process must do some of the details of the deal

When paving tiles, tile cracks to promptly scrape excess adhesive material processing clean with a damp cloth and wipe the stain on the bricks , do not wait until the adhesive material and then wipe dry and hard to clean , so it may be difficult to clean clean.

Paving process, other renovation work at the same time not to dirty the floor , shall not artificially stampede , at least two days to prohibit walking on tiles ; pointing processing tiles have strict requirements.

By stone coated steel roofing tile

Analysis: How to face the doors of the top ten brands fly single issue

stone coated steel roofing tile related news

Ten doors fly single- brand companies face the problem can be described as bitter ah ! Fly single market in the doors , the doors of the top ten brands sold through non-formal manufacturers of products , simply, it is posing as the doors of the top ten brands product sales situation , this acts harm the interests of the doors of the enterprise, undermines the doors of the brand's reputation against the normal operation of the market . To solve this problem alone fly , we must solve three problems: First, the product quality problems ; Second, the doors of the manufacturers service issues ; Third, the logistics problem. stone coated steel roofing tile

First, the product quality is the only guarantee for the customer to eliminate doubts

Product quality is the key to corporate survival and development concerns , as a brand doors can not guarantee the quality of products , the development is meaningless. Wrong hole , a material , edge flaking these flawed, is typical of business equipment , technology and other hardware conditions keep up , the doors of businesses in order to retain a single dealer , be sure to pay close attention to production quality , customer and establish ten brand manufacturers trust the doors , in order to better reduce fly a single phenomenon . stone coated steel roofing tile

Second, the speed is to solve customer impatient "medicine"

Many doors enterprise customers from all over the country , producing good products are relying on logistics and distribution. This we can think of to buy things on Taobao home delivery when the product appears damaged. Similarly, the doors through logistics and distribution , but also in such a situation . Therefore , the doors of the top ten brands choose to cooperate logistics company must be carefully selected and strictly related to the development of cooperation in detail, by collecting margin logistics companies and other means to compel companies to reduce logistics Arrive damage rate and damage compensation standards . Logistics damage is inevitable, how to minimize the bad situation in order to reassure customers . stone coated steel roofing tile

Third, the service is always stable core of your customers

10,000 homes as one of the top ten brands doors doors service is in place, it is for customers to worry about. Many customers are not engaged in the doors of the building materials industry -related incoming , many for the wood industry are unfamiliar , is cross- entered . stone coated steel roofing tile If warranty service , the customer will naturally expect to find near the more recent , more problem-solving doors businesses to buy it. Ten brand manufacturers to reduce the doors fly from a single service situation , the person responsible for managing the customer must , must take marketing planning guidelines for the market to carry out various activities guidelines dealers , orders improved capacity to ensure their profitability , customers only You can rest assured that continue to buy .

By stone coated steel roofing tile

Wood industry urgent need to change the "big but not strong" situation

stone coated metal roofing tile related news

In recent years , as many people see the wood industry considerable economic benefits , have tested the water , resulting in an already saturated market increasingly saturated , industry overcapacity growing . stone coated metal roofing tile

Although the development of wood industry approaching maturity stage , there is a certain size , but not strong, wood industry urgent need to change this " big but not strong " situation. stone coated metal roofing tile

Severe overcapacity incremental market

In external demand continues to shrink , the domestic economic growth continued to drop the double impact of some of our industry currently appears serious overcapacity, especially in some sectors of the economy of scale , high productivity, high inventory , high-cost, low demand , low prices, low effective problem is very prominent. In this case the wood industry overcapacity is also more serious. stone coated steel roofing tile

In total single volume , there is no progress so fast , it must think of ways on incremental markets. After the demands for improved environmental protection , this part of the market is very broad . First, the entire amount of the doors of the market growth , then the quality of growth , driven by growth in the last whole industry profits . This is the Chinese wood industry from one path to grow stronger . stone coated steel roofing tile

Doors from large to strong demand a road course

Secondly between large and strong , from all the micro data, including product quality, added value , cash flow and so on. Factories, suppliers should not compete on price , the price should be more expensive to sell to manufacturers, manufacturers have to produce better products to consumers , the price through internal control, improve China 's output . With the intensity of the control , we will be able to strong.

Back to the macro level , no matter from their own feelings, or to see the data , the wood industry from large to strong , first performance and low- quality products to foreign countries to accelerate suppliers, products supplier . Accelerate the pace of localization , is also China's wood industry from large to strong mark . The second step in the localization , to close technology, and even more on the basis of standing technology jump and do not be afraid of being copied how. Be sure to introduce further development.

Xiaobian that our doors from large to strong from the road also need a process that requires all industry practitioners to work together in this process , and jointly create .

By stone coated steel roofing tile

Doors rising costs continuing weak demand dilemma

CHINA MANUFACTURED STONE VENEER related news

According to the survey , interest rates , the introduction of policy fine-tuning around the property and other favorable policies added confidence to the market , but the downstream demand is still weak , favorable policies to promote better to take time requirements. Spot market of building materials continue to run smoothly , the vast majority of market quotations Shanghai , Beijing , Tianjin, Guangzhou and other flat, the current market demand weakened, this series is mapped to the doors of the market situation , it is the first half of the tepid indifference situation . Reporters found in the survey , the situation seems to have been in the business expected, reflecting favorable policies to lengthen the distance between the market , many businesses use the off-season be upgraded store rectification and staff training . CHINA MANUFACTURED STONE VENEER

On the Beijing market, due to the market situation has been unsatisfactory , the doors still weak overall sales , while up is the lack of motivation. If national economic policies to stimulate sales and manufacturers with strong enough , the market will continue this pattern . Part of Shanghai , Tianjin, Guangzhou and other places of business also reflects just need to release listing is far from ideal conditions , the doors of the terminal sales spending power is low, weak demand dilemma continues. CHINA MANUFACTURED STONE VENEER

Rising cost pressures huge wooden doors

Under weak demand dilemma , cost of doing business remains strong. Reporter visited found , pushing the main reason for operating costs , one store rent increases ; Second, raise wages ; Third stores sprawl . CHINA MANUFACTURED STONE VENEER

The doors of the store rents rising fast in recent years , it is an indisputable fact. Last year, the building materials stores swept up from the beginning to the end of lease . Each sales area in the station reporter sent back the message display , Beijing , Shanghai and other cities this year rose rent increase is not large, however , Xi'an , Changsha , Kunming, Yueyang and other building materials stores are leased up , different stores same area also rose not the same.

Xiaobian that rent is the main reason for upgrading operating costs , another important reason is the cost of staff salaries . At present , China has started to enter the era of high wages , inflation and doors with dealers to improve staff quality requirements , a substantial increase in labor wages . CHINA MANUFACTURED STONE VENEER

Hypermarkets sprawl is also a factor can not be ignored , there are many cities in the doors of the store 's body mass is close to saturation , and even the phenomenon of excess , not only increase costs for businesses, shop , store operations , if not , close it, corporate have to bear the high losses. The doors of the store expansion transition , some of the city's layout and unreasonable , commercial real estate properties doors stores appeared false prosperity , and was expanded to the doors of businesses will have to pay , the natural increase corporate channels .

By CHINA MANUFACTURED STONE VENEER

New opportunities in energy-efficient windows and doors "green energy" in the voice

CHINA STONE VENEER related news

In promoting " green" , "energy" Today , the popularity of energy-saving products . "Energy-saving windows and doors " came into being but also for building energy consumption has brought new opportunities. However , in the face of good and bad products on the market and businesses are not the same introduction, " saving windows and doors ," seems to be covered with a layer of mystery . CHINA STONE VENEER

Nowadays , people are consciously or unconsciously choose their favorite lifestyle, door to homes and directly demonstrate the owner 's attitude to life and the subconscious. A residence , to show the owner 's lifestyle can be said that the first -level windows . Doors definition is only the most primitive wall cavities , providing people with the import and export channels , with both shelter , the role of the fire alarm , external doors and windows are public , but it is in the private doors . So Liushahe poem: . " The door was shut , is home of the world " to the bedroom windows bring light, life , doors and windows to the limited space of infinite extension . CHINA STONE VENEER Rows of house building structure may be the same , but each house there is a unique style , one look , turned out to be the creative doors and windows, so the house is full of personality. Bedroom doors and let each room to add a different feeling between the opening and closing , let us appreciate the beauty of the share at your fingertips . CHINA STONE VENEER

Doors constantly enrich the material , but also more open to meet the needs of life, which implies a change in the dominant enhance the quality of life , in fact , represent a kind of living quality replacement trend . CHINA STONE VENEER When the formation of the concept of windows and doors in the process of human civilization , doors and windows and a desire to become a carrier bearing human civilization, by using the function satisfies converted into the mind , the ideal extension .

By CHINA STONE VENEER