Integrated ceiling how to make the product out of the homogenization?

, Integrated ceiling manufacturers are generally faced with the serious problem of homogenization, integrated ceiling brand in the product category, brand strategy, user experience and business model are concentrated in a narrow range, you copy me, and I imitate you. This chaotic situation, resulting in the entire integrated ceiling market is fiercely competitive.Cultured Stone Veneer Such a simulated industry which requires constant innovation, continuous research and development out of a landscape.

A company's products, in order to have more vitality, higher market premium capacity, it must be different, only to take different roads to form a segment, in order to let the competitors it is impossible to follow. Especially when the entire industry for the time being at a low ebb period, how to get rid of such a low level of competition mode as soon as possible to find one of their own "blue ocean market" has become the most urgent problems of each integrated ceiling enterprises.
Product diversification
Product differentiation, companies should follow the law of 16 words: I have no people: people I have, which is usually to create a new category. I have excellent people: I do better than you, which is usually improve performance or cost-effective. The people I new: you do good, I'll pay attention to innovation, I continued to emerge, which is usually the upgrading of products or promote new products. New people I turn: You can also innovation, new push, I will turn to do, which is usually the diversification of the company's products or business unit diversification.
To build the core products
In order to enhance the competitiveness of their products, to avoid counterparts, especially large enterprises, the fate of the "squeeze" or "massacre", it is necessary to dig or looking for their differentiation. Well, the first to do the core product: What is the core product? Mainly refers to the product's features, such as drinks to quench their thirst, then drink the contents of the core product. Followed by tangible products: mainly refers to the internal and external packaging of the product, such as outside the box, inside the bags, etc. These are all tangible products. Finally, extension of product innovation: also known as add-on products, such as brand, culture, services, etc. to constantly innovate.
Product differentiation
First, packaging differentiation. Looking for product differentiation, starting from the packaging, the packaging can give the most direct experience.
Second, the positioning differentiation. A business can not have a high enough profile, also can not be high enough to share, but can not do without a clear positioning of their own brands and products. Enterprises must be differentiated positioning, to find their own survival and development of space.
Do not have any product to meet all consumers, you want to target the low-end, it is necessary to give up the high-end, it is impossible to have both fish and bear's paw, the same token, you want to target the high-end, it is necessary To give up the low end, only well positioned to branded products, to find their own advantage, to concentrate, to seize their own territory.
Third, differences in product selling point. Differentiation in product selling, from a technical perspective: product differentiation can be tapped to meet the demands of the different groups of people;Cultured Stone Veneer function; from fashion elements, you can create the distinctive brand recognition.

Fourth, new products, new ideas Import Policy
People are grass is always greener, companies must constantly innovation, to meet the needs of the channel and all kinds of customers. New products, new sales, new sales growth points, new profit breakthrough. Therefore, new products, new brand philosophy import, to create a difference.