In the wood industry, the low-end products are often seen as the doors of businesses to establish the initial breakthrough in the market. However, in order to obtain long-term development, relying solely on low-end products is not enough. Negative impact on low-end products for the wooden corporate reputation established to, if not timely adjustment of marketing strategy will lead to a vicious cycle, seriously restricting the development of enterprises.
Low-cost products, there are two problems: First, the environmental performance is difficult to achieve mainstream standards. stone coated steel roofing tile Second, the quality is not stable enough, prone to "hangover" after use.
Therefore, the overall effect of the doors of the low-end products do not have a good high-end products, can not reflect the excellent performance of the health, because of low prices, consumers will not only low-end products, and further that the brand is low-grade. Since consumers do not think the brand's product quality, technical performance, eventually leading to the brand's reputation is getting worse. This vicious cycle is difficult to ensure the realization of the ideal profits. This does not mean low-priced products can not be sold, but that to ensure profits should focus on product promotion in high gear.
If they can establish a high gear from the doors of the brand image, even if consumers buy a low-end products, he will think "I bought a high-end brand doors, but also a very favorable price to buy, very cost-effective!" - - this is consumer psychology.
Dare to earn necessary to make a profit, earn, edge knowledge is chasing not only sales but also to maximize profits. Spend is willing to spend, improve profitability, need to re-examine the revolutionary changes in the new economy, technology, philosophy, environment, lifestyle, product, marketing, service and other multi-angle. This is why the emphasis on safety and environmental protection, as well as multi-purpose doors, despite the relatively high pricing, promotion and marketing will bring more profit margins compared to the low-cost, low-end products reasons.
It is worth recalling: the difference between entrepreneurs and businessmen that the businessman is about profits come from the profits go, and entrepreneurs is about where the customer, the customer where mining,stone coated steel roofing tile how to satisfy the customer. Often in the marketing aspects like advertising war and the price war, such a way that the effect is relatively fast, but to do so, so that you only remember the competition and forget the customer. Without customers, profits will be out of the question.
For the wood industry in the traditional sense, as long as they can maintain a normal profit, the future market will have great hope optimistic. Quick success is often easy to ruin the market. Keep the doors of businesses and the stability of the product, not the pursuit of short-term profits, but according to the consistent quality and quality control to control the production, according to the principle of trading, should pay attention to the operating environment, pay attention to the scale of production, branding. Long-term profits will be closer to.
没有评论:
发表评论